Adobe has expanded Express with three new add-ons that let users create Google ads, track content performance, and manage videos without leaving the platform. The May 2025 update connects with Google Ads, Metricool, and Vimeo to reduce the need for switching between different tools.
The Google Ads add-on lets users design and publish advertisements directly within Adobe Express. After linking their Google account, users can create ads using Express templates and send finished work straight to Google Ads Manager. When starting a project from the Social and Ads category, the add-on appears automatically on the right side of the interface.
“/…/create and publish Google Ads directly from one platform,” Adobe states in their release notes. The company points out that only static content works with the integration at this time, and some browsers may need adjustments for full functionality.
A Metricool integration brings analytics directly into Adobe Express Scheduler. The add-on shows metrics like impressions, engagement, and conversions for published content. Users can export this data into downloadable reports to track how their designs perform after publishing.
The third addition is a Vimeo add-on that connects Vimeo libraries to Adobe Express. This tool helps users upload and share videos through the platform. People with paid Vimeo plans can also use AI features like translations and highlight reel creation without leaving Express.
These updates continue Adobe’s efforts to build Express into a more complete platform for content creators. Earlier this year, the company partnered with Envato for a design competition and with the Unrivaled women’s basketball league to boost fan engagement.
All three add-ons are available now through the Express Add-ons marketplace. To install them, users select “Add-ons” in the left panel of the Adobe Express homepage and search for the specific tool they need.
