Did you know that a slogan can become a tagline? Nike's "Just do it" is a classic example. Initially introduced as a slogan for a 1988 ad campaign, it resonated deeply with audiences by capturing the brand’s ethos of empowerment, perseverance, and action. Over time, its appeal and alignment with Nike’s core values transformed it into the brand’s tagline, representing its identity across all marketing efforts. From a campaign slogan, it naturally evolved into a timeless tagline. Together...
