Market Research

Incorporating qualitative market research into business strategies ensures that decisions are not just data-driven but are also deeply informed by the human context and complexities that drive customer behavior.

How can you get into the minds of your customers? Focus groups. These immersive discussions uncover the deeper "why" behind consumer opinions, perceptions, and behaviors. Gain a competitive edge with this vital qualitative research method. Focus groups drive impactful insights for branding, product development, and marketing strategy. But not all focus groups are created equal. The format, questions, participants, and facilitation can make or break the findings. Learn best practices for...

Combining qualitative and quantitative research offers numerous advantages. It provides comprehensive insights, validates hypotheses, explains the "why" behind data, is facilitated by automation tools, and helps understand audiences better. By merging these two approaches, businesses can gain a holistic perspective, enabling data-driven decisions and personalized customer experiences.

Diving into the realm of Qualitative Market Research (QMR), this exploration delves beyond numbers, aiming to uncover the 'why' behind customer behavior. From focus groups to ethnography, we'll dissect the essence of QMR, its importance, and how it drives transformative insights for businesses.

Making the market research capabilities robust and worthy through an insight into fresh and unused data.

market research is one of the best tools for businesses to become a competitive contender in their markets. Moreover, the variety of questions in market research plays an important role in diverting the research in a particular direction, such as customer research, new product launches, etc. With these questions, you can get insights that will make it easier to make informed decisions.

Decisions are crucial in a business at every step. Decision-making decides whether your business will benefit from the decision or not. Hence, something more important comes into play: informed decision-making, a concept where data and insights back your decisions. The data used for these insights comes from the critical process of market research, where information is gathered and analyzed to gain valuable customer and market understanding. This understanding is what fuels informed...

If you know a little about market research, you may already know that all these things are carried out with the help of MR. Specifically talking about competition, there's a concept of competitive benchmarking in Market research. This concept is about comparing your business with your competitors, and it is distinct from what you say about competitive analysis.

Discover effective market research methods in our latest video. Learn about surveys, focus groups, observational studies, and secondary data analysis.

Market research is a useful resource that helps you make smart decisions when it comes to your business. It is like a guide that will show you where to go and what to do. In addition, it helps you to make new products, get new customers, and improve your revenue.

Before going to the market, you need information and insights so that you can reduce the risk of failing to as low as possible. And where do you get these insights and information from? Of course, through market research. So, this is how market research helps in new product launches. Now, let's discuss how market research works. In this blog, we will dive into the methods and strategies to follow before a product launches.

When you start from nursery and reach class 12, the complexity of numbers increases over time. You never know that what started as 1,2 and 3 will become Sin, Cos, and Tan. But, as these numbers enter the business world, they have the opposite effect. Instead of confusing you about them, they make your business more understandable, but how? The answer is with the help of quantitative market research. But what's it, or how does it work? We have covered everything in this blog about...

Benchmarking a product effectively involves examining a comprehensive set of parameters that assess various aspects of the product's performance, user experience, and market competitiveness. Here are key parameters you might consider when benchmarking a product:

Usage and Attitude (U&A) studies are powerful market research surveys that unlock invaluable insights into consumer behavior, preferences, and attitudes. By exploring usage patterns, brand perceptions, and buying decisions, these studies enable businesses to tailor strategies, improve products/services, and resonate better with target audiences.

Do you know why Ather ended up closing its battery subscription model? Ather, an Indian Scooter Manufacturer Company, wanted to lower its prices with the help of this subscription model. Still, it eventually failed with this model, as Ather’s CEO disclosed on Nikhil Kamath’s YouTube podcast. When Ather researched the failure, they learned about the Indians’ behavior regarding their vehicle. Indians don’t want to feel that they aren’t the owner of their vehicle. Such behaviors are very...