Introduction The world of social media has witnessed several shifts since its inception. Platforms have come and gone, each leaving an indelible mark on how we communicate, create, and consume content. Among these platforms, TikTok stands out not just as a fleeting trend, but as a seismic shift in the digital landscape.Originating from the Chinese app, Douyin, TikTok made its international debut in 2018 and quickly made waves. With a unique format that encouraged users to produce and...