The John Mueller tweet can be considered a defining moment for technical SEOs and can be taken as a guiding star. The tweet said that all SEO tools would spit out recommendations, but most will not be relevant. You need to find the items ...See moreThe John Mueller tweet can be considered a defining moment for technical SEOs and can be taken as a guiding star. The tweet said that all SEO tools would spit out recommendations, but most will not be relevant. You need to find the items that make sense to work with and the ability to do so takes experience. A lot of auditing tools are used to look through several different lenses, but when you look at an audit and try to create an action list, there can sometimes be so many things that don't matter in the eyes of Google. If you don't have the right amount of industry experience and your site does not have the right amount of experience, then you may not be leaning into what's essential for your website.
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