EP 350: Impact of COVID-19 on PPC with Amy Bishop's primary photo
  • EDGE of the Web EP 350: Impact of COVID-19 on PPC with Amy Bishop (Season 9, Episode 10)
  • Podcast Episode | News, Talk-Show

EDGE of the Web

EP 350: Impact of COVID-19 on PPC with Amy Bishop (Season 9, Episode 10)
Podcast Episode | News, Talk-Show
Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they're not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of ...See moreChange is the name of the game in digital marketing, and while many times the changes can be good, sometimes they're not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, including shifts in Google Ads Benchmarks by industry and Google PPC Credits. If you don't know Amy yet, you need to. Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes ranging from small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. She regularly speaks at industry conferences across the United States and internationally, including HeroConf and the SMX circuit among others. Amy is the local chair for SEMPO-Louisville. Amy also writes for leading industry publications Search Engine Land and Marketing Land. Learn about the impact COVID-19 has on PPC across the digital marketing industry by tuning in to episode 350 of EDGE of the web. See less
Read more: Plot summary
Director
Erin Sparks
Producer
Jacob Mann (producer)
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Status
Edit Released
Updated Apr 16, 2020
Release date
Apr 16, 2020 (United States)
Awards
1 win & 1 nomination

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2 cast members
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