763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold's primary photo
  • EDGE of the Web 763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold (Season 14, Episode 28)
  • Podcast Episode | News, Talk-Show

EDGE of the Web

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold (Season 14, Episode 28)
Podcast Episode | News, Talk-Show
Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI ...See moreMarketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention-without getting canceled-and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember-because sometimes a little weird goes a long way. See less
Read more: Plot summary
Director
Erin Sparks (directed by)
Producer
Jacob Mann (producer)
Editors
Heath Gillespie (edited by) | Jacob Mann (lead editor)
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Status
Edit Released
Updated Jun 19, 2025
Release date
Jun 19, 2025 (United States)
Awards
1 win & 1 nomination

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