In an environment where communication materials tend to be outdated and little inventive, Curitiba Choir sought a new identity designed towards a young audience (15-35) that would be bold, contemporary and relevant. With clear goals to be reached, we developed a visual system based on a concise symbol, vivid color gradients alongside a clean and direct typography.We have the initials of the name represented in the symbol, formed by seven lines referring to the number related to God in the...
