Impact Affiliate Program: How To Make Money With It
Looking to tap into a major affiliate network that houses hundreds of top-tier brands? The Impact affiliate program isn’t just another network—it’s a partnership platform working with companies like Revolut, Kraken, and NuLeaf Naturals. Here’s everything you need to know about earning commissions through Impact, from signup to your first payout, plus the real strategies that actually work for driving traffic and converting sales.
Quick Program Overview
💰 Commission: Varies by brand (5-50%+ depending on product)
🍪 Cookie Duration: Variable by merchant (30-90 days typical)
💳 Payment Terms: Monthly (1st or 15th)
💵 Minimum Payout: $25 ACH / $50 Check / $100 International
🌍 Geographic Reach: 80+ countries
What Makes Impact Different From Other Networks
Most affiliate networks are just middlemen connecting you to brands. Impact takes a different approach entirely.
Think of Impact as the operating system for partnership marketing. Instead of just running a basic affiliate program, they’ve built what they call the “Partnership Cloud”—a platform that manages everything from influencer deals to mobile partnerships to traditional affiliate marketing.
What does this mean for you as an affiliate? You get access to premium brands that might not be available on smaller networks, plus tracking technology that’s actually reliable.
The real money here comes from the quality of merchants on the platform. We’re talking about fintech companies, CBD brands, crypto exchanges, and e-commerce stores that can afford to pay serious commissions because they have serious customer lifetime values.
Impact works in over 80 countries right now, which means if you’re building an international audience, you won’t hit those frustrating geographic restrictions that plague smaller networks.
Breaking Down the Economics
Let’s talk real numbers because that’s what matters.
The commission structure on Impact varies wildly because you’re not promoting one product—you’re getting access to an entire marketplace of brands. Some quick math to show you what’s possible:
Scenario 1: Crypto Exchange Promotions
Promote something like Kraken at $50-100 per qualified signup. Send 10 conversions per month and you’re looking at $500-1,000 monthly. Scale to 50 conversions and you’re at $2,500-5,000.
Scenario 2: E-commerce Partnerships
Partner with brands offering 10-15% commissions on $100+ average order values. That’s $10-15 per sale. Get 100 sales monthly through content marketing and you’re pulling $1,000-1,500.
Scenario 3: CBD and Wellness Products
Brands like NuLeaf Naturals offer healthy commissions on products people reorder monthly. One customer could mean recurring commissions for months. Land 20 customers who stick around and you’ve got predictable monthly income.
The beauty of Impact is diversity. You’re not locked into one niche or one commission structure. You can test different verticals, see what converts best for your audience, and double down on winners.
Getting Started: Your Step-by-Step Game Plan
Step 1: Join the Network and Get Approved
First things first—you need to get into Impact’s network. Unlike some networks that approve anyone with a pulse, Impact actually vets their affiliates because their merchant partners demand quality.
What they’re looking for: a real website or social presence, traffic (doesn’t need to be massive), and a clear plan for how you’ll promote products.
Pro tip: when filling out your application, be specific about your promotional methods. Don’t just say “I’ll promote on my blog.” Say “I run a personal finance blog with 10,000 monthly visitors focused on cryptocurrency education, and I plan to create comparison guides and tutorial content.”
The approval process typically takes 2-5 business days. Once you’re in, you’ll get access to their marketplace where you can browse available programs.
Step 2: Choose Your First Programs Strategically
This is where most beginners mess up. They join every program that looks interesting and end up promoting nothing effectively.
Better approach: pick 2-3 programs in a related niche that your audience actually cares about.
If you’re in the finance space, maybe you pick a crypto exchange, a banking app, and a tax software. If you’re in wellness, you might go with a CBD brand, a supplement company, and a fitness app.
Look at cookie duration when choosing. A 90-day cookie means you get credit for sales that happen three months after someone clicks your link. That’s huge for products with longer buying cycles.
Also check the EPC (earnings per click) if the merchant shares it. This tells you what other affiliates are averaging. An EPC of $2.00 means every 100 clicks generates about $200 in commissions.
Step 3: Build Content That Actually Converts
Here’s where the rubber meets the road. You need content that ranks in search engines, provides real value, and naturally leads people to click your affiliate links.
The Content Formula That Works:
Start with comparison content. “Kraken vs Coinbase” or “Best CBD Oils for Anxiety” type articles. People searching these terms are close to buying—they’re just deciding which option to choose.
Create tutorial content next. “How to Buy Bitcoin on Kraken” or “How to Use CBD Oil for Sleep.” These target people who’ve already decided on a product and need help using it.
Then build supporting content around common questions. “Is Kraken Safe?” or “CBD Oil Side Effects.” This catches earlier-stage researchers and builds trust.
The key is matching search intent. Someone searching “Kraken review” wants a detailed breakdown. Someone searching “how to withdraw from Kraken” wants a quick step-by-step guide.
Make your affiliate disclosure clear but don’t be weird about it. A simple “This article contains affiliate links” at the top is fine. Your content should be valuable whether someone clicks your link or not.
Step 4: Drive Traffic That Converts
You’ve got content. Now you need eyeballs on it.
Organic Search (SEO)
This is the long game but it pays off. Target keywords with buyer intent like “[product] review,” “best [product type],” or “[product] vs [competitor].”
Use tools like Ahrefs or Semrush to find keywords with decent search volume but manageable competition. A keyword with 500 monthly searches and a difficulty score of 20 is better than 5,000 searches at difficulty 80.
Build backlinks to your content. Guest post on related sites, get mentioned in roundups, or create genuinely shareable resources people want to link to.
Paid Traffic Tactics
Google Ads can work but check if the merchant allows it first. Many don’t want affiliates bidding on their brand terms.
Facebook and Instagram ads work well for visual products. Create ad campaigns around problems people are trying to solve rather than pushing products directly.
Native ads on platforms like Taboola or Outbrain can drive cheap traffic to your review content. The key is testing different angles and images to find what resonates.
Email Marketing
This is where the real money is long-term. Build an email list around your niche, provide value consistently, and promote relevant Impact programs when they make sense.
Don’t just send affiliate links. Share genuinely useful content with occasional promotions mixed in. A good ratio is 80% value, 20% promotion.
Step 5: Track Everything and Optimize
Impact’s tracking is solid but you need to know what to look at.
Check your click-through rates. If you’re getting traffic but no clicks to merchant sites, your content isn’t convincing people or your call-to-action is weak.
Look at conversion rates. If you’re getting clicks but no sales, maybe you’re sending the wrong traffic or the merchant’s site has conversion issues.
Monitor which traffic sources convert best. Maybe your organic traffic converts at 5% but paid traffic only converts at 1%. That tells you where to focus your energy.
Test different promotional angles. Try promoting the same product three different ways and see which performs best.
What Actually Works: Real Implementation Strategies
Let’s get tactical with what’s working right now for Impact affiliates.
Strategy 1: The Comparison Funnel
Create a comprehensive comparison guide for your niche. Rank it in Google. Send traffic to individual product reviews. Each review has a clear call-to-action to the Impact merchant.
Example: “Best Crypto Exchanges 2025” ranks and sends traffic to individual “Kraken Review” and “Revolut Review” pages. Each review converts at 3-5%. With 1,000 monthly visitors to the comparison guide and 30% clicking through to reviews, that’s 300 people hitting your review pages and 9-15 conversions.
Strategy 2: Tutorial Content Chain
Build a series of how-to guides that naturally lead into product recommendations. Start with beginner content, move to intermediate, end with advanced.
Example: “How to Start Investing in Crypto” → “How to Choose a Crypto Exchange” → “Complete Kraken Tutorial.” Each piece builds trust and moves people closer to conversion.
Strategy 3: Problem-Solution Content
Target specific pain points your audience has and position Impact products as solutions.
Example in the wellness space: “Can’t Sleep? Here’s What Worked for Me” → naturally transitions into CBD oil recommendation with Impact affiliate link.
What Your Promotion Actually Looks Like
Don’t overthink the actual affiliate link placement. After providing genuine value and building trust, a simple “You can get started with [Product] here” with your affiliate link works fine.
The mistake people make is burying the link or being too salesy. Find the middle ground—be clear about what you’re recommending and why, make the link obvious, and move on.
The Challenges Nobody Talks About
Let’s be real about what’s not great about Impact.
Payment Issues Happen
Some affiliates report payment delays or disputes over commissions. Impact generally sides with merchants in disputes, which makes sense from a business perspective but can be frustrating.
Support Can Be Slow
You’re not going to get instant support responses. If you have an urgent issue, you might wait days for resolution. This isn’t unique to Impact but worth knowing.
Merchant Approval Required
Unlike some networks where joining the network means instant access to all programs, Impact merchants individually approve affiliates. You might get rejected from programs you want to promote.
Cookie Stuffing and Fraud Detection
Impact’s fraud detection is aggressive. That’s good for the ecosystem but means you need to be squeaky clean with your promotional methods. Anything that even smells like cookie stuffing will get you banned.
Brand Responsibility Can Be Unclear
When issues come up, it’s not always clear whether you should contact Impact support or the merchant directly. This creates confusion and slows down problem resolution.
Who This Program Is (and Isn’t) For
This is perfect for you if:
You’re creating content around finance, wellness, e-commerce, or tech products. You have or can build an audience interested in premium products and services. You’re willing to play the long game with SEO and content marketing. You want access to established brands that can actually convert.
Skip this if:
You’re looking for high-volume, low-ticket impulse purchases. You want guaranteed instant approval for every program. You need hand-holding and constant support. You’re not willing to create genuine value beyond just pushing affiliate links.
The Bottom Line on Impact
Impact isn’t the easiest affiliate network to work with, but it’s one of the most potentially profitable if you’re in the right niches.
The quality of merchants, the tracking technology, and the international reach make it worth the occasional support frustration or payment delay.
Your success comes down to picking the right programs for your audience, creating content that actually helps people make decisions, and being consistent with your promotional efforts.
If you’re just starting out, expect your first commission within 30-60 days if you’re actively creating content and driving traffic. Scale to meaningful income ($1,000+ monthly) within 6-12 months if you’re treating this seriously.
The network isn’t going anywhere—Impact processes billions in partnership revenue annually. Get in now, build your content assets, and you’ll have income streams that pay you for years.
Ready to Get Started with Impact?
Don’t overthink this. Join the network, pick 2-3 programs that align with your audience, create genuinely helpful content, and start driving traffic.
The affiliates making real money with Impact aren’t doing anything magical—they’re just being consistent, providing value, and optimizing based on what works.
Join the Impact Affiliate Program here and start building your partnership marketing business today.