Loom Affiliate Program: How to Make Money Promoting Video Messaging Software

Want to earn commissions promoting a tool that businesses actually use every day? The Loom affiliate program lets you earn 15% recurring commissions on a product with massive demand in the remote work era. Companies are ditching endless email chains and Zoom fatigue for async video messaging, and you can profit from this shift. Here’s everything you need to know to start earning.

Quick Stats:

💰 Commission: 15% per annual subscription
🍪 Cookie Duration: 90 days
💳 Payment Terms: Monthly via PayPal or Stripe
🎯 Platform: Partnerstack network
⏱️ Approval Process: Video introduction required

Join the Loom Affiliate Program Here →

Why the Loom Affiliate Program Makes Sense Right Now

Remote work isn’t going anywhere. Teams are scattered across time zones, and nobody wants another hour-long meeting that could’ve been an email. That’s where Loom comes in, and that’s where your opportunity sits.

The math is simple. Loom’s Business plan runs around $12.50 per user monthly when billed annually. That’s $150 per year per user. Your 15% cut means $22.50 per single user you refer. But here’s where it gets interesting – most companies don’t buy for one person. They buy team licenses.

A 10-person team? That’s $225 in your pocket. A 50-person company? You’re looking at $1,125 from one referral. Get five mid-sized companies signed up and you’ve earned $5,625. The 90-day cookie window gives prospects three full months to make that purchase decision after clicking your link.

Compared to one-time commission programs, this recurring model (if they renew through your link) or high-value B2B sale structure means you’re not chasing hundreds of small consumer purchases. You need quality traffic from decision-makers, not massive volume from random visitors.

What Exactly Is Loom and Why Do People Buy It

Loom lets you record quick video messages of your screen and face, then share them instantly via link. No file uploads. No meeting scheduling. No back-and-forth emails trying to explain something visual.

Think about how often you’ve typed a long email explaining how to do something, only to get five follow-up questions. Or sat through a 30-minute meeting that could’ve been handled differently. Loom solves that pain point.

The free version covers basic use cases. But businesses need the premium features – unlimited recording length, video analytics to see who watched, custom branding, better video quality up to 4K, drawing tools for annotations, and team collaboration features. That’s what you’re selling. The upgrade from free to paid.

Target buyers include project managers, customer success teams, sales professionals, engineering teams, and remote-first companies. Anyone who needs to communicate complex information clearly without scheduling another meeting.

Step-by-Step Strategy to Promote Loom and Earn Commissions

Getting Approved First

Unlike most affiliate programs where you click and get instant approval, Loom wants to see you’re serious. You need to record a Loom video (yes, using their free tool) introducing yourself and explaining how you plan to promote their product.

This filters out low-effort affiliates, which actually works in your favor. Less competition. Keep your video under two minutes. Show your website or audience stats if you have them. Explain your promotion strategy clearly. Most legitimate applicants get approved within a few days.

Once approved, Partnerstack gives you a unique tracking link and dashboard access. That’s your money-making machine.

Understanding Your Best Audience

You’re not selling to teenagers or casual consumers. Your target is business decision-makers or influencers within companies. This means your traffic strategy needs focus.

Best prospects work in remote-first companies, manage distributed teams, handle customer support or sales, create educational content, or work in project management roles. These people feel the pain of communication friction daily.

Your content should speak to their specific problems. Not “Loom is great for video.” Instead, “Tired of explaining the same process to every new team member? Here’s how Loom creates training videos in five minutes that you can reuse forever.”

Traffic Generation Tactics That Actually Work

For paid traffic, LinkedIn ads give you the best targeting for B2B offers like Loom. You can target by job title, company size, and industry. A $500 monthly budget testing different audiences can reveal which segments convert. Focus ad creative on specific pain points – “Replace your weekly status meeting with a 3-minute Loom.”

Organic search works if you target the right keywords. Forget “video software.” Instead, aim for long-tail terms like “how to create async video updates for remote teams” or “best screen recording tool for customer support.” These show buying intent from your target audience.

Content ideas that rank and convert include comparison posts (Loom vs Zoom for team updates), use case tutorials (How support teams use Loom to reduce ticket response time), and integration guides (Using Loom with Slack for better team communication).

Email marketing works exceptionally well for B2B affiliate offers. Build a list around productivity, remote work, or team management topics. Your Loom promotion fits naturally into content about improving team efficiency. A simple sequence: problem-focused email about communication issues, case study showing Loom’s solution, direct pitch with your affiliate link.

YouTube presents a massive opportunity. Create screen recording tutorials showing Loom in action. “How I cut my meeting time by 10 hours per week” performs better than “Loom review.” Show real workflows. Viewers can see the product working, which practically sells itself.

Content Angles That Convert

The comparison angle works incredibly well. Create posts comparing Loom to alternatives like Zoom, Slack video clips, or even just email. Show the specific advantages. “Why recording a 2-minute Loom beats scheduling a 30-minute meeting” resonates with busy professionals.

Use case deep-dives convert because they show immediate value. Write about how sales teams use Loom for personalized video proposals, how customer success uses it for product walkthroughs, or how engineering teams use it for code reviews. Specific beats generic.

Time-saving calculators add engagement. “How much time could your team save with Loom” where readers input their team size and average meetings per week. Show them the hours saved in real numbers. People love seeing their potential ROI.

Integration content helps because Loom works with tools your audience already uses. Posts about “Using Loom with Notion for better documentation” or “Loom and Asana for visual project updates” attract people already deep in productivity tool ecosystems.

Real Implementation Examples and Approaches

Let’s say you run a productivity blog. You write a post titled “How I Eliminated 15 Hours of Meetings Per Month.” In that post, you walk through your actual workflow change. You explain the old way (endless meetings), the problem it created (no deep work time), and the solution (Loom for updates that don’t need discussion).

You include your Loom affiliate link naturally when explaining the tool. You show screenshots of your process. You even embed an example Loom video demonstrating how you use it. This provides value whether someone clicks your affiliate link or not, but the content naturally leads to the sale.

Or maybe you focus on a specific niche like SaaS customer success. You create a guide called “The Customer Success Video Playbook.” It covers onboarding videos, feature explanation videos, troubleshooting videos. You build templates and frameworks. Throughout the content, Loom is the recommended tool because it actually solves the problems you’re addressing.

For paid traffic, a LinkedIn ad might show a frustrated professional at their desk with copy like “Another 2-hour meeting that could’ve been a 5-minute video?” The landing page expands on that pain point, shows Loom as the solution, and includes social proof from companies using it. Your affiliate link sits in a clear call-to-action.

The key across all approaches is specificity. Don’t talk about Loom in general terms. Show exactly how someone in your target role uses it to solve exact problems they face daily.

Challenges You Should Know About

The approval process turns some affiliates away. Recording a video introduction takes effort. But remember, this barrier works in your favor by reducing competition. Just make a clear, professional video and you’re likely fine.

The commission structure only pays on annual plans. If someone signs up for monthly billing, you typically don’t earn. This means your content needs to emphasize the value of annual subscriptions (they’re cheaper per month anyway, so it’s not hard to position).

You’re competing against Loom’s own marketing and other established affiliates. The product is well-known, so you can’t just slap up a generic review and expect traffic. You need differentiated angles, specific use cases, or a unique audience.

The 90-day cookie helps, but B2B sales cycles can be longer. Someone might love your recommendation but need to get budget approval or wait for the new quarter. Some sales you influence won’t convert within the tracking window. That’s just the nature of B2B affiliate marketing.

You need business-focused traffic. If your audience is students, hobbyists, or casual users, conversion rates will disappoint. Loom’s free plan handles most casual needs. You need to reach people with business problems that require premium features.

Is the Loom Affiliate Program Right for You

This program makes sense if you already reach business audiences, create content about productivity or remote work, have experience with B2B affiliate marketing, or can drive quality over quantity traffic. A small amount of targeted traffic from the right audience beats massive traffic from the wrong one.

This program probably isn’t your best choice if your audience is primarily consumer-focused, you only want quick wins (B2B takes longer), you can’t create quality content about business use cases, or you don’t have patience for a longer sales cycle.

Consider alternatives if you want higher commission percentages (though remember, 15% of a team license adds up), prefer consumer products with faster purchase decisions, or need instant approval without the video application process.

Getting Started Today

If you’re ready to promote Loom, start by recording your application video. Keep it professional but authentic. Show you understand the product and have a real plan to promote it.

While waiting for approval, create your first piece of content. Choose one specific use case you understand well. Write that in-depth guide or create that tutorial video. Have it ready to publish as soon as you get your affiliate link.

Research your targeting if you’re using paid traffic. Build out audience segments on LinkedIn or Google. Prepare ad creative focused on specific pain points. You want to move fast once approved.

The businesses adopting async video communication aren’t slowing down. Remote work is permanent for millions of companies. The demand for tools like Loom keeps growing. Your timing is solid.

Apply to the Loom Affiliate Program and Start Earning →

The 15% commission won’t make you rich overnight, but a steady stream of business referrals adds up to real money. Focus on quality content for the right audience, and those commissions start rolling in.