Napkins Affiliate Program: How To Make Money With It

The Napkins affiliate program pays 13% per sale on bulk party supplies and tableware orders averaging over $100. That’s $13+ per conversion with a generous 60-day cookie window. If you’re working in the restaurant, catering, or event planning niche, this ShareASale program offers solid passive income potential with minimal effort once your traffic systems are in place.

Quick Program Stats

💰 Commission: 13% per sale (2% on coupon sales)
🍪 Cookie Duration: 60 days
💳 Payment Terms: Monthly via ShareASale
💵 Average Order Value: $100+
⏱️ Potential Per Sale: $13-20+
🌍 Network: ShareASale (Global)

Why The Napkins Affiliate Program Actually Works

Most affiliate programs in the restaurant supply space offer terrible commissions. We’re talking 3-5% on products people buy once every few years. Napkins breaks that mold.

Here’s the thing.

Restaurant owners and caterers don’t buy party supplies once. They reorder constantly. Paper products, disposable tableware, bulk napkins. These are consumables. Your single referral could turn into repeat purchases within that 60-day cookie window.

Let’s do the math. If you send just 10 qualified visitors per week and convert at a modest 2% conversion rate, that’s about one sale weekly. At a $100 average order with 13% commission, you’re looking at $52 per month from one content piece. Scale that across multiple articles, and suddenly you’ve got a $500-1000 monthly revenue stream.

The real opportunity? Napkins ships free on orders over $100. Most competitors charge shipping. That’s your angle right there.

What Makes Napkins Different From Other Restaurant Supply Affiliates

Napkins isn’t selling industrial equipment or expensive kitchen gear. They focus specifically on disposable supplies and party essentials. This creates a unique advantage.

The buying cycle is short. A restaurant owner researching “bulk disposable plates for catering” is ready to purchase now, not in six months. Compare that to promoting commercial ovens or refrigeration units. Those are months-long consideration periods.

The company also provides excellent customer service and quick shipping. When you’re promoting consumables, fulfillment speed matters. A caterer who needs supplies for an event this weekend won’t wait two weeks for delivery. Napkins understands this urgency.

Free shipping on orders over $100 is clutch. Most bulk orders easily exceed this threshold, so your referrals aren’t abandoning carts due to surprise shipping fees.

Step One: Getting Approved For The Napkins Program

The Napkins affiliate program runs through ShareASale, which means approval is straightforward if you follow their requirements.

You’ll need an active website or platform with relevant content. ShareASale doesn’t approve blank sites or social media profiles without substantial followings. Your site should demonstrate you understand the restaurant, catering, or event planning space.

The application takes about 5-10 minutes. You’ll provide basic business information, tax details, and explain how you plan to promote Napkins products. Be specific. Don’t write “I’ll post on social media.” Instead, explain you’ll create SEO-optimized content targeting restaurant owners searching for bulk supply solutions.

Approval typically happens within 2-3 business days. Once approved, you’ll access your affiliate dashboard where you can generate tracking links, monitor conversions, and view commission reports.

Pro tip: If you already have a ShareASale account, the approval process is even faster since your account is pre-vetted.

Understanding Who Actually Buys From Napkins

Your target audience isn’t random consumers throwing birthday parties. You’re targeting businesses and professional event coordinators who need supplies in bulk.

Restaurant owners represent a significant portion of Napkins’ customer base. Small to medium-sized establishments that host private events or need disposable options for takeout packaging. They’re searching for cost-effective solutions that don’t compromise quality.

Caterers are your bread and butter. These professionals need reliable suppliers who can fulfill large orders quickly. A wedding caterer serving 200 guests needs thousands of plates, cups, and napkins. One large catering order can generate $20-30 in commissions.

Event planners also fit this profile. Corporate event coordinators, wedding planners, and party organizers who manage logistics for clients. These individuals make purchasing decisions for multiple events monthly.

The common thread? These buyers value convenience, bulk pricing, and reliability over brand loyalty. They’ll switch suppliers if they find better rates or service. That’s your opportunity.

How To Drive Traffic That Actually Converts

Organic search is the most sustainable traffic source for this offer. Restaurant owners and caterers actively search for suppliers. They’re not browsing social media hoping to discover new vendors.

Create comparison content targeting searches like “best bulk restaurant supply companies” or “cheapest disposable plates for catering.” Position Napkins against competitors, highlighting the free shipping threshold and commission-friendly pricing.

Product roundup articles work exceptionally well. “10 Essential Catering Supplies Every Professional Needs” gives you opportunities to link multiple Napkins products while providing genuine value. Each product mention includes your affiliate link naturally.

Local SEO creates unexpected opportunities. Target phrases like “restaurant supplies [city name]” or “catering equipment [region].” Even though Napkins ships nationally, local-intent searches convert because buyers trust content that understands their market.

Paid traffic can work but requires careful targeting. Facebook ads targeting restaurant owners and catering professionals in your niche work best with lead magnets. Offer a free “Catering Supply Cost Calculator” or “Restaurant Efficiency Checklist” in exchange for email addresses, then nurture those leads with helpful content before introducing Napkins.

Google Ads on high-intent keywords like “bulk disposable plates wholesale” converts immediately but gets expensive fast. Start with a small budget, test extensively, and only scale if your cost per acquisition stays below $40-50.

Building Content That Ranks And Converts

Your content strategy should focus on commercial intent keywords. People searching “how to start a catering business” are interesting, but they’re months away from buying supplies. Target “where to buy bulk catering supplies” instead.

Create comprehensive buying guides. “The Complete Guide to Choosing Disposable Plates for Your Restaurant” gives you authority while naturally recommending Napkins products. These guides rank well and convert because they answer specific questions buyers have during the decision process.

Problem-solution content converts like crazy. “How to Reduce Catering Supply Costs Without Sacrificing Quality” directly addresses a pain point. Your solution? Buying bulk from Napkins with their free shipping on orders over $100.

Seasonal content provides regular traffic spikes. “Best Supplies for Wedding Season” or “Holiday Catering Essentials” target predictable busy periods when caterers and event planners are actively purchasing.

Don’t ignore video content. A simple YouTube review of Napkins products showing quality, packaging, and value creates an additional traffic channel. Caterers often research suppliers on YouTube before making purchase decisions.

Email Marketing Strategy For Napkins Promotions

Building an email list in this niche pays dividends long-term. Restaurant owners and caterers are constantly evaluating new suppliers.

Offer a valuable lead magnet specifically designed for your audience. A “Catering Business Startup Checklist” or “Restaurant Cost-Cutting Calculator” attracts the right subscribers. Make sure your lead magnet directly relates to supplies and operations.

Your email sequence should educate first, promote second. Send 3-4 value-driven emails sharing tips, industry insights, and cost-saving strategies. Email five introduces Napkins as a solution to a specific problem you’ve been discussing.

Seasonal promotions work exceptionally well in this niche. Send targeted campaigns before major event seasons. “Wedding season is starting, here’s how to stock up efficiently” with Napkins links converts because timing aligns with purchasing cycles.

Include case studies in your emails. “How One Caterer Reduced Supply Costs by 30%” with specific examples of switching to bulk purchasing through Napkins provides social proof while making the affiliate promotion feel like helpful advice.

What Nobody Tells You About Promoting Napkins

The 2% commission on coupon sales is something to understand upfront. If you’re primarily driving traffic through coupon sites or deal pages, your effective commission rate drops significantly. Focus on content-driven recommendations where full 13% commissions apply.

Bulk buyers research extensively. Your conversion timeline isn’t immediate. Someone might visit your content, research competitors, check reviews, then return weeks later to purchase. That 60-day cookie protects you, but it also means you need patience when evaluating campaign performance.

The niche is seasonal. Wedding season, holiday parties, and summer events create predictable traffic and conversion spikes. Your January revenue might look dismal compared to June. Plan accordingly and don’t panic during slow months.

Competition from established restaurant supply review sites exists. These sites have years of SEO authority. You can still compete by targeting long-tail keywords and local search terms they overlook.

International traffic won’t convert. Napkins serves the US market exclusively. If your site attracts global traffic, segment your promotions accordingly or risk frustration from international visitors who can’t use your recommendations.

Who This Program Isn’t Right For

If you’re working in a completely unrelated niche, forcing Napkins promotions won’t work. A tech blog trying to promote party supplies lacks contextual relevance. Your audience won’t trust the recommendation.

Influencers without business-focused followers struggle here. Napkins products appeal to professionals making bulk purchasing decisions, not consumers planning single events. A lifestyle influencer with primarily individual followers won’t see meaningful conversions.

Affiliates expecting instant results should look elsewhere. Building organic traffic takes months. If you need income this week, this isn’t your program.

Anyone uncomfortable with seasonal fluctuations might find the revenue unpredictability frustrating. Event-related businesses naturally have busy and slow periods reflected in affiliate earnings.

Making Your First Sale Within 30 Days

Start with one high-quality piece of content targeting a specific, commercial-intent keyword. “Best Bulk Disposable Plates for Restaurants” works better than broad topics.

Optimize that content completely. Include detailed product information, comparisons, and your affiliate links naturally throughout. Make sure your article is genuinely more helpful than competing content.

Build 5-10 backlinks to that specific article. Guest posts on restaurant industry blogs, mentions in catering forums, or links from local business directories all count. Quality matters more than quantity.

Share your content in relevant online communities. Restaurant owner Facebook groups, catering forums, and hospitality subreddits can drive early traffic if you participate genuinely and avoid spam.

Set up Google Search Console and monitor which queries bring traffic. Double down on keywords showing traction. If “disposable plates for outdoor catering” sends visitors, create follow-up content targeting related searches.

Advanced Tactics For Scaling Past $1000 Monthly

Create multiple content hubs covering different product categories. A hub focused on plates, another on catering supplies, a third on party essentials. This internal linking structure builds topical authority.

Launch a dedicated resources page. “The Restaurant Owner’s Supply Guide” linking to all your Napkins-related content creates a conversion-optimized landing page you can use in paid ads.

Build relationships with Napkins directly. While the program runs through ShareASale, reaching out to introduce yourself and share your promotional strategies can lead to support, insider tips, or even feature placements.

Test different content formats. Comparison tables, video reviews, podcast episodes, and downloadable checklists all attract different audience segments. More formats means more traffic sources.

Implement remarketing campaigns. Visitors who read your content but didn’t convert can see targeted ads reminding them about Napkins’ benefits. This works especially well during peak seasons when purchasing intent increases.

Tracking What Actually Matters

Commission per click matters more than traffic volume. If you’re sending 1000 visitors but generating one sale monthly, something’s broken. Better to send 100 highly qualified visitors converting at 3-5%.

Monitor which content pieces drive conversions. Your highest-traffic article might not be your highest-earning. Double down on content that converts, not just content that ranks.

Track seasonal patterns. Once you have 6-12 months of data, you’ll identify predictable conversion periods. This allows smarter content planning and promotion timing.

Watch your cookie conversion timeline. ShareASale shows when conversions happen relative to initial clicks. If most sales occur 20-30 days after first visit, your content successfully plants seeds but requires follow-up touchpoints.

The Bottom Line On Napkins Affiliate Program

The Napkins affiliate program offers legitimate earning potential for anyone working in the restaurant, catering, or event planning content space. The 13% commission on repeat-purchase products with a 60-day cookie creates a foundation for sustainable passive income.

Success requires understanding your audience deeply. You’re not promoting to party planners throwing single events. You’re targeting professionals making bulk purchasing decisions who value reliability and cost-effectiveness.

Start with solid content targeting commercial-intent keywords. Build systematically. Monitor what converts. Scale what works.

The program won’t make you rich overnight. But if you’re already creating content in this niche or building an audience of restaurant and catering professionals, promoting Napkins is a natural fit that can generate consistent monthly commissions.

Join the Napkins Affiliate Program now and start earning 13% on every bulk order you refer.