Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
Make 2026 The Year Your Business Thrives On Reddit [Webinar]
By Heather Campbell
Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What...
LinkedIn Shares What Works For AI Search Visibility
By Matt G. Southern
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
By Greg Jarboe
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
Social Channel Insights In Search Console: What It Means For Social & Search
By Chelsea Alves
Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery.
TikTok US Deal Closes After Years Of Regulatory Uncertainty
By Matt G. Southern
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.