Reframing the Business Case for MDM

How to connect Master Data Management to speed, trust, and AI-readiness

Most MDM business cases fail not because data doesn’t matter — but because they frame MDM too narrowly, as a pure data hygiene exercise. Today, MDM is much more than that. 

This guide shows how to position Master Data Management as decision infrastructure — a foundational capability that supports confident decision-making by people, systems, and AI. The e-book outlines a pragmatic four-step framework for building a business case. It shows how to connect MDM to outcomes executives care about: faster decisions, lower risk, and readiness for AI at scale. 

What you’ll learn: 

• Why MDM is not just about cleaning data — but enabling the organization 
• How to quantify the cost of doing nothing 
• How to frame ROI around speed, trust, and resilience 
• How to build a data foundation ready for the AI-driven world