Meta Unveils AI Agents to Automate Ads for Brands and Shoppers
Ahead of Advertising Week, Meta launches AI-powered sales and marketing assistants that move closer to Mark Zuckerberg’s vision of end-to-end ad automation.
AI Is Disrupting Everything. Why Not Podcasting?
The technology is used for back-end efficiencies, but a startup replacing hosts with AI has raised new questions about the future of the form.
Podcast Ad Spend to Surpass $3 Billion in 2025, IAB Projects
At the trade group’s annual Upfront, industry leaders highlighted measurement, multicultural audiences and mid-tier shows as key growth drivers.
The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers
The partnership pairs the user interface of DirecTV with the adtech plumbing of Ventura.
NBA and Amazon Take a Shot on AI Partnership
Amazon Web Services becomes official cloud AI partner of NBA, WNBA, and more.
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs
New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs.
See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.
MarketWatch Debuts First Brand Campaign ‘Don’t Short Yourself’ as It Doubles Subscriptions
The financial news publisher is rolling out neon-green ads to target Gen Z with tongue-in-cheek taglines, such as “Make sure your kids are nepo babies”
Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.
IAB Podcast Upfront Showcases Audio’s Next Marketing Evolution
IAB's Matt Shapo previews the event and how audio and video podcasting is changing marketing.
EXCLUSIVE: Mobile Adtech Giant Verve Lays Off Part of SSP Team
The Swedish company gave impacted staffers little explanation for the reorg, according to sources.
Co-Creating With Athletes: The Next Brand Advantage
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.
Trump Signs Order to Keep TikTok in US, Shrinking ByteDance Ownership
Oracle, Silver Lake, and MGX will hold 45% of TikTok, ByteDance just under 20%, and other ByteDance investors the remaining 35%.
OpenAI Looks to Build In-House Ad Infrastructure
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.
The Four Unanswered Questions of Kimmelgate
Regardless of when—of if—Nexstar and Sinclair pick up the show, the scandal will reshape the media landscape.
IAS Acquired by Private Equity Firm Novacap for $1.9B
IAS has been acquired by Canadian private equity group Novacap in a deal worth $1.9 billion.