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The AppsFlyer Blog

The AppsFlyer Blog

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6 min read

From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

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17 min read

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

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46 min read

Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth

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7 min read

How Pret A Manger brews loyalty through smart app design (and what's missing)

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5 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Hubs- Essential Resources to Empower Smarter, Data-Driven Business Decisions

  • DMA (Digital Market Act)

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    Master DMA compliance with essential insights and resources

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  • Gaming

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    Grow your game with exclusive data trends and powerful solutions

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  • App marketing

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    Learn how to stand out ans stay ahead in the competitive world of app marketing

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  • ASO (App store optimization)

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    Boost your app’s visibility, reach, abd install rate with Powerful, actionable strategies

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  • App metric

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    All the tools and techniques you need to measure and optimize app performance

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  • Programmatic advertising

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    Programmatic made easy: master the tech and supercharge your ads

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  • Enriched Engagement Types

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    Not all views and clicks are created equal. Enriched Engagement Types (EETs)

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  • CTV (Connected TV)

    CTV (Connected TV) icon

    Your one-stop shop for all things CTV, helping your brand thrive on screen

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  • Sandbox simplified

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    Google privacy Sandbox os transforming measurement. Explore the privacy Sandbox Hub for details

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Namshi's app featured image
5 min read

Namshi's app: Localized commerce mastery with a retention blind spot

Why deep links stopped working on X for iOS featured image
6 min read

Why deep links stopped working on X for iOS and what you can do now

Smarter signals black Friday featured image
5 min read

What the holiday shopping season taught us about smarter signals for 2026

The Modern Marketing Cloud and the next decade Featured image
3 min read

The Modern Marketing Cloud and the next decade

Google iOS attribution featured image
6 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

mcp-ai-workflows-featured image
6 min read

NEW! Build AI marketing agents in 30 minutes without writing code

Audiences-blog-featured_image
7 min read

How to reactivate bank customers at 5x lower cost

Attribution

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tiktok-ios-optimization-featured-image
6 min read

From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

Ramadan-focused blog for the Gulf region OG image
17 min read

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

incrementality-ua-measurement-OG-image
5 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app OG image
5 min read

Namshi's app: Localized commerce mastery with a retention blind spot

User acquisition

View all
ecommerce-app-growth-featured image
46 min read

Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth

incrementality-ua-measurement-featured-image
5 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app featured image
5 min read

Namshi's app: Localized commerce mastery with a retention blind spot

Smarter signals black Friday featured image
5 min read

What the holiday shopping season taught us about smarter signals for 2026

aso-increase-organic-installs-Featured
15 min read

How to ASO like a PRO: The App Store Optimization guide

mobile-advertising-guide-featured-image
16 min read

The mobile app marketing guide: Cracking the code to app success

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Data Collaboration

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Smarter signals black Friday featured image
5 min read

What the holiday shopping season taught us about smarter signals for 2026

13 min read

Solving retail media measurement – your ultimate guide to earning advertiser trust

4 min read

Beyond walled gardens: Maximize retail media performance in 2026

data-collaboration-retail-OG
5 min read

Inside the data handshake powering the new wave of retail media

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