Laura Beaudin
Partner,
About Laura
Expertise
Laura Beaudin is a leader and active contributor to the firm's Digital, Customer Strategy & Marketing and Telecom, Media and Technology practices. She leads Bain Marketing Excellence globally.
Since joining Bain in 2000, Laura has focused on the intersection of media and marketing, helping media, entertainment and technology companies develop sales effectiveness and customer-led growth strategies, and brands define high impact marketing strategies.
Laura has deep expertise with sales force effectiveness and go-to-market strategy, revenue management, pricing, cost and change management efforts and she has worked extensively with traditional and digital media clients.
Laura is also highly committed to the social and public sectors. She is on the board of an environmental non-profit in San Francisco and is an active contributor to Bain’s multi-year partnership with KIPP Bay Area Schools. Within the office, she leads associate consulting recruiting for the Bay Area.
Laura joined Bain’s Toronto office after earning her Bachelor of Commerce degree from Queen’s University in Canada. Laura also earned her MBA from the Stanford Graduate School of Business.
Recent Insights
- “No Place to Hide: AI Demands Excellence in All Aspects of Marketing,” Snap Chart, June 2025
- “For Marketers, Generative AI Moves from Novelty to Necessity ,” Brief, February 2025
- “To Speed Up RAPID® Adoption, Slow Down,” Article, May 2024
- “Ready for Launch: How Gen AI Is Already Transforming Marketing,” Brief, May 2023
- “Account-Based Marketing Needs an Infusion of Tough Love,” Infographic, April 2022
In the News
- “AI raises the stakes in marketing, opening gap between leaders and laggards in the race to harness its potential—Bain & Company analysis,” Press release, June 2025
- “AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least,” The Wall Street Journal,June 2023, The Wall Street Journal
- “Bain & Co. has hired ad vets from Walmart and Dentsu to build a marketing practice, and it's the latest consultancy to take on traditional ad agencies,” Insider,November 2020, Insider
- “The Dawn of Data Compliance,” DMN,November 2018, DMN
- “Professional services firms see huge potential in machine learning,” MIT Technology Review,November 2018, MIT Technology Review