Mailchimp Software Review 2026: Features, Integrations, Pros & Cons

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

This tool helps users identify growth opportunities by analyzing campaign performance and suggesting next steps. It supports decision-making with data-backed recommendations. (Released Q4 2024)

Software program that continuously adjusts its behavior based on observed data

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Schedule appointments via a calendar

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Establish rules for automatic propagation of social media posts across one or more channels

Automatic reply functionality for incoming messages

Automatically create schedules based on business needs or employee availability and qualifications

Create and automatically send premade copy in response to customer messages

Track and analyze user behavior within a system or network

Track and analyse user behavior within a system or network

Segment audiences based on actions taken across websites, apps, and emails. This allows marketers to tailor messages to user behavior, improving relevance and increasing conversion potential.

Connects in-app user behavior to email triggers, enabling personalized outreach based on milestones like downloads or renewals. (Released Q4 2024)

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Track the performance of marketing campaigns across multiple channels.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Provides a channel for team members to share media files, communicate, and work together

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Publish and distribute content to targeted audiences

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Design emails using HTML for full creative control. This feature supports brand consistency and advanced formatting, ideal for teams with in-house design or development capabilities.

A report showing what actions customers perform

Centralizes contact management with customizable fields and multi-user access. Enables teams to organize, segment, and track customer information efficiently for targeted campaigns and long-term relationship building.

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Analyze survey results via statistical testing or crosstabs directly within the software

Import and export data to and from software applications

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Simplifies campaign creation using templates, automation, and analytics. The drag-and-drop editor and audience tools make setup fast, while scheduling and performance tracking support consistent outreach.

Manage, store and organize emails within the system or via third-party apps

Supports large-scale outreach with built-in templates, automation, and compliance tools. Integrates with other platforms and enables bulk sending, helping teams maintain brand communication and nurture leads.

Tracks opens, clicks, and unsubscribes with detailed metrics and segmentation. Helps teams evaluate campaign performance, identify trends, and optimize future outreach strategies with reliable data visibility across campaigns.

Reminders sent via email

Set up automated email sequences to streamline outreach and engage leads/contacts

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Automatically tags visitors and runs remarketing ads via Google, helping businesses re-engage potential leads. (Released Q1 2025)

Predefined actions automatically performed on the occurance of specific events

Find & retrieve relevant data or documents

Intended to be used by online stores

Intended to be used by insurers

Operate/access software on iPad Devices

Designed for small businesses

Primarily serving startup companies

Adds a customizable form to the landing page, usually for the purposes of lead generation

Ensure compliance with the General Data Protection Regulation protocols

Use AI to generate content in the form of text, images, videos, etc.

Determines the location of a device using GPS or an IP address

Geographic location of visitors determines behavior of the software

Add, edit, and manipulate HTML code directly

Store and manage images

Organize, prioritize, and manage incoming communications

Track interaction history by documenting conversations for contacts

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Divide leads into buckets based on predefined criteria and routing rules

Mailchimp helps you segment, tag, and manage multiple lists for targeted communication. Users think it’s simple to import, export, and clean lists, personalize emails, and track engagement. Some reviewers mention segmentation options and easy integration with websites and other tools.

Ability to chat online in real time

Identify the physical location of an individual, asset, device, etc.

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Send messages to multiple subscribers at the same time

Access software remotely via mobile devices

Access the system via a mobile application

Lets users rearrange email content for better mobile display, improving readability and engagement across devices. (Released Q1 2025)

You benefit from responsive email templates that automatically adjust for mobile devices. Reviewers indicate emails display well on phones and tablets, with preview options and easy editing. Users say this helps reach more subscribers, improves readability, and enhances the overall experience.

Distribute a survey via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and post content across multiple social media accounts and platforms simultaneously

Manage multiple campaigns in one system

Allows for businesses to run a variety of different campaigns across different channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Collect information from multiple sources

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Run up to eight campaign variations to compare subject lines, content, and send times. This helps teams identify which combinations drive the highest engagement and refine future campaigns based on performance data.

Create and update newsletter content to increase engagement

Practice of collecting data and responses for market research/surveys without an internet connection

Includes functionalities for creating custom eCommerce websites

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

Predict future data based on historical data sets

Use AI to forecast customer behavior and group contacts by likelihood to purchase or engage. This enables more precise targeting and helps optimize campaign ROI by focusing efforts on high-value segments.

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Survey design technique that directs respondents to different questions based on their previous answers

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Integration of respondents' answers from previous survey questions into subsequent questions or text

Randomize the displayed order of questions and answer options

Preview and make real-time changes in the web content

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Log and store the source of contacts/leads

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis & representation of numerical data and generation of reports to understand various patterns

Mailchimp offers detailed analytics to track open rates, clicks, and audience engagement. Some reviewers find the reports easy to interpret and useful for refining campaigns, segmenting audiences, and improving results. Users value integration with Google Analytics and real-time performance insights.

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Limit the number of participants with certain characteristics you want to complete the survey

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Web design that automatically adjusts to look good on different screen sizes

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Pipeline view and tracking lead status

Send individual or bulk text messages at predetermined times

Plan availability and assign specific time slots for tasks and resources

Track visibility and traffic from search engines

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

An email inbox that can be accessed and managed by multiple individuals

Checkout of online store

Internet standard communication protocol to transmit electronic mails

Survey popup over a webpage to specific users based on their behavior

Skip over or route respondents to different questions based on their previous answers

Send promotional campaigns or transactional messages via text messages

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Reaching out to the audience who previously visited the brand's social media platform with targeted offers or promotions

Market event via social media tools

Filters used to determine different types of malware threats

Add or remove subscribers from mailing lists

Process of managing customer subscription lifecycle for a recurring service or a product

Allow media to be embedded in the question or answer options

Enables quick creation and distribution of surveys using drag-and-drop tools. Templates are easy to customize, allowing teams to gather feedback, conduct research, or assess internal performance.

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Organizing a group of people to accomplish a task

Create, save, and re-purpose templates for emails, forms, etc.

Addition of necessary external data, applications, tools, or features

Set up connections to third-party platforms to improve business processes

Modifying a website's URL to enhance readability, branding, or campaign alignment

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

Seamlessly integrates with 3rd party websites

Customize website features

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Monitor activity of individuals who visit your website using cookies

An extended application or connector that enables users to perform additional services with their current set of tools

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface