Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Meta for Business Software Review 2026: Features, Integrations, Pros & Cons
Meta for Business Software Review 2026: Features, Integrations, Pros & Cons
Last updated on December 15, 2025
What is Meta for Business?
Social media marketing solution that helps businesses create personalized marketing plans based on targeted audience and budget.
What is Meta for Business used for?
Overall rating
Based on 2,372 user reviews
Reviews sentiment
Positive
88%
Neutral
9%
Negative
2%
Pros & cons
Expansive social networking
Centralized family interactions
Inconsistent content control
Frequent technical disruptions
Contact vendor
for pricing
Free trial
not available
Compare with a popular alternative
Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.
Free TrialFree Version
Free TrialFree VersionMeta for Business alternatives
Starting price
$9.00
Per User, Per Month
Pricing Options
User Rating
of reviewers
rated it above 4 stars
Starting price
$12.00
Per User, Per Month
Pricing Options
User Rating
of reviewers
rated it above 4 stars
Starting price
Contact vendor for pricing
Pricing Options
User Rating
of reviewers
rated it above 4 stars
Starting price
$5.00
Per User, Per Month
Pricing Options
User Rating
of reviewers
rated it above 4 stars
Who uses Meta for Business?
Based on Capterra reviews from the past 2 years
to get a free software list
tailored to your business needs
Pros and Cons
Most reviewers appreciate connecting with others, facilitating new relationships, professional networking, and community engagement.
"Allowing you connect and meet friends all around the world, i just one click"
Most users report content moderation is unreliable, with uneven enforcement, exposure to harmful posts, and frequent misinformation.
"You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with a mailbox full of porn ads."
Features
Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.
58.65% of 578 reviewers that rated this feature as important or highly important
With Meta for Business, you promote posts and ads across Facebook, Instagram, and WhatsApp, reaching targeted audiences and boosting visibility. Reviewers appreciate budget controls and influencer collaborations, but some note higher costs and less precise targeting than other platforms.
55.05% of 465 reviewers that rated this feature as important or highly important
Meta for Business allows you to manage Facebook, Instagram, and WhatsApp accounts from one dashboard, streamlining workflow. Reviewers value easy switching, role assignment, and time savings, though some mention setup complexity and notification overload.
50.90% of 444 reviewers that rated this feature as important or highly important
Automated publishing helps you set posts to go live at optimal times, even when offline. Reviewers find it valuable for time management and campaign consistency, but some mention occasional issues with flagged content and limitations in scheduling far ahead.
58.70% of 414 reviewers that rated this feature as important or highly important
You can schedule posts for Facebook and Instagram, saving time and improving content consistency. Reviewers value the flexibility to plan ahead, target peak times, and manage multiple posts, though some mention limits on how far in advance posts can be scheduled.
53.68% of 367 reviewers that rated this feature as important or highly important
Meta for Business lets you communicate instantly with customers on Facebook, Instagram, and WhatsApp, helping build trust and personal relationships. Reviewers appreciate file sharing, read receipts, and online status indicators, but some mention missed notifications and message filtering issues.
Meta for Business 23 features
We can help you find the software with the features you need.
FeaturesBased on 2,281 reviews
Pricing
Starting price
Contact vendor
for pricing
Free trial
not available
Get a personalized software list aligned to your business needs with guidance from our expert advisors.
Support, customer service and training options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- In Person
- Live Online
- Webinars
- Documentation
- Videos
- Web
- Android
- iPhone/iPad
- Freelancers
- Small businesses
- Mid size businesses
- Enterprises
Customer ServiceBased on 1,692 reviews
User reviews
Overall rating
Based on 2,372 reviews
Filter by rating
Sorted by most recent
Renata Z.
Naturopathic doctor
Alternative Medicine
"Useful but unfortunately expensive"
January 19, 2026
I appreciate that it helps with social media management, gives me the blue checkmark on my social media profile, and allows cross posting between Instagram and Facebook
The cost feels expensive for the amount of features actually utilized with Meta for Business. If it wasn't for the blue checkmark, I would not pay for it
Kelly A.
Author
Writing and Editing
"Facebook Meta ads are a nightmare. Buyer beware..."
December 21, 2025
I requested an ad for 7 days to spend max $2 a day; ad canceled after 5 days. I was charged $42. Then Facebook deleted my author page. BOA froze my credit card account and invalidated the card. Facebook's Meta is not responding to my request for a refund of $32. I will NEVER use Meta again. It was a horrible experience.
James K.
Manager
Marketing and Advertising
"Great Social Media Management Platform"
October 1, 2025
Kylee A.
Communications Director
Religious Institutions
"A One-Stop-Shop for Social Media Management"
August 3, 2025
It’s very helpfuk for social media management. It has improved in recent years to allow for everything to be done in one app (commenting, sharing, messaging etc.) rather than jumping back and forth between FB & IG
Anonymous User
Administrator
Construction
"Rekinda Meta for Business"
July 17, 2025
Jaime M.
Paid Media Senior
Marketing and Advertising
"Less and less control on our campaigns "
July 16, 2025
Like I said earlier. When I strated working with Facebook Ads 6 years ago, we had a lot of control of when, where, how and to who were showing our ads. Now everything has become automatic. Want to target an specific audience? The algorithm takes it as a recomendation. Want to target only Instagram and not all the other placements nobody cares about? Thats going to cost a lot more of CPM You prepare an ad with a lot of care? The algorithm is going to crop the creative, put some horrible music on top and say that doing this is going to improve the performance.
Raylon H.
Director
Non-Profit Organization Management
"Meta - The Future of business connections"
July 14, 2025
Meta for business has been great for expanding our outreach in the community. We could not ask for a better suite of apps
Duncan C.
Digital Solutions Lead
Marketing and Advertising
"Meta for business, is the business "
July 13, 2025
Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts
Daniel P.
Marketing Manager
Marketing and Advertising
"Meta for Business will help you advertise wisely"
July 5, 2025
Overall the experience is great. Just a little use of the platform will allow you to become accustomed to it and use it efficiently.
Regina C.
Real Estate Agent
Real Estate
"Wonderful Marketing tool "
July 1, 2025
Overall the experience is good because it’s so much to learn about running your business and it helps you make money.
