FONGIT:Force with André Israel
Thu 06 Nov
|FONGIT HQ
Learn how top B2B startups use proven sales frameworks to accelerate customer acquisition and scale in this in-person lunchtime workshop led by sales strategist André Israel.
Time & Location
06 Nov 2025, 12:00 – 14:00 CET
FONGIT HQ, Rte de la Galaise 34, 1228 Plan-les-Ouates, Switzerland
About the event
Selling technology is rarely about having the best solution. It’s about understanding how corporate buying decisions are made — and how to influence them.
In this in-person workshop, you’ll gain a structured, experience-based approach to B2B specifically designed to help technology startups overcome internal resistance, improve close rates, and establish repeatable patterns of success.
A surprising truth: nearly one-third of startup failures can be traced back to weak sales capability. That’s why, alongside advanced sales strategy, we’ll start with the fundamentals—even as simple as how to sell a pen—before moving to complex technology solutions.
You’ll leave with a practical, disciplined sales approach that not only elevates your strategy but also equips you to win new business consistently and predictably.
About the speaker
André Israel is the Founder and CEO of Ascendio, a company dedicated to accelerating the time-to-value of B2B startups and scale-ups through structured execution and expert operational networks.