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Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs. Don’t Be Like Most SEOs

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Technical Server Logs, Crawl Budget, Fix Your Tech for Better Rankings
Stop building websites on digital quicksand.

If you think publishing content and building backlinks is enough, think again. Without a solid technical SEO foundation, your efforts are wasted. Poor crawlability, bloated code, mismanaged redirects, and ignored server logs silently destroy rankings — and most SEOs haven’t got a clue.

This book exposes why technical SEO is the difference between scaling and stagnating. Written for SEOs, marketers, and developers who are sick of surface-level fluff, it dives deep into what really moves the needle in search.

Inside, you'll

How to properly audit your website for hidden technical issues

Why server log analysis reveals what Googlebot truly sees

How crawl budget mismanagement kills indexing and visibility

How JavaScript, site speed, and rendering affect rankings

Actionable tips, tools, and workflows from 20+ expert contributors

Whether you’re a technical SEO veteran or finally ready to do the job properly, this book is your no-nonsense manual to ranking the right way.

Because if Googlebot can’t crawl it, it doesn’t matter.

470 pages, Hardcover

Published June 18, 2025

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About the author

James Dooley

8 books13 followers
James Dooley is an entrepreneur, author, and SEO expert, renowned for transforming digital real estate and lead generation.

As the creator of the UK’s largest digital real estate portfolio, James Dooley shares entrepreneurial strategies for business growth through best-selling books, public speaking, and consulting.

James Dooley is an internationally SEO speaker, author and investorpreneur. James Dooley has mastered SEO through self-taught reverse-engineering of search algorithms, establishing himself as a leader in digital marketing and search optimisation.

James Dooley is a UK Entrepreneur.
James Dooley is an Internet Entrepreneur.
James Dooley is an AI Innovative Entrepreneur.

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1 review
June 21, 2025
Very important topic for all SEO’s our there, highly recommending reading this!
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