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Content Chemistry: The Illustrated Handbook for Content Marketing
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
180 pages, Paperback
Published August 22, 2016
73 people are currently reading
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Displaying 1 - 4 of 4 reviews
March 9, 2019
Possibly the most concise yet comprehensive book on all aspects of content marketing that I've read so far.
May 20, 2017
One of the books that I picked up at Social Media Marketing World Conference 2017 was
Content Chemistry: The Illustrated Handbook for Content Marketing
written by Andy Crestodina. I picked up this book because I had seen Crestodina speak at Social Media Marketing World and I was very impressed with the information that he shared. I wanted to learn more about Google Analytics and ways to better engage with content marketing. Read more
written by Andy Crestodina. I picked up this book because I had seen Crestodina speak at Social Media Marketing World and I was very impressed with the information that he shared. I wanted to learn more about Google Analytics and ways to better engage with content marketing. Read more
September 25, 2019
This is a very comprehensive book!
Stop reading random articles on content marketing and get this book! It’s clear, comprehensive and step-by-step. It’s even interesting! Already I’ve returned to it again and again for advice and instruction.
This is now my content marketing bible!
Also, be sure to subscribe to the Orbit newsletter. It’s very helpful and builds on the lessons in the book. I’m a huge fan of everything Andy and his team does.
Stop reading random articles on content marketing and get this book! It’s clear, comprehensive and step-by-step. It’s even interesting! Already I’ve returned to it again and again for advice and instruction.
This is now my content marketing bible!
Also, be sure to subscribe to the Orbit newsletter. It’s very helpful and builds on the lessons in the book. I’m a huge fan of everything Andy and his team does.
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December 18, 2024This is probably the most concise, easy-to-read book about digital marketing that I've read ever.
Displaying 1 - 4 of 4 reviews