“The old, been-around-forever, profitless formula is: Sales – Expenses = Profit The new, Profit First Formula is: Sales – Profit = Expenses The math in both formulas is the same. Logically, nothing has changed. But Profit First speaks to human behavior—it accounts for the regular Joes of the world, like me,”
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Mike Michalowicz,
Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine