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Kelly's Reviews > Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
by
by
Enjoyed this book and found the examples contained within to be quite novel. I took some rough notes that I'll include here, excuse the shorthand:
* Put an ad in the Hollywood Reporter soliciting Help Wanted for his DREAM JOB. He got competitive resumes so he could tailor his application to be superior, and also saw the paths that other competitive applicants took. He was able to see where there would be openings in the future (the applicants had "one foot out the door") and those that would position him to get his dream job
* Bought the Google keyword search for the creative directors he wanted to hire him. When they googled themselves, they found as the top result something like "HEY, XXX, Now that I have your attention, call YYY about working for you." - 80% success rate
* Key to building a brand of One is having more established brands cover you - think HuffPo, Forbes, LinkedIn, etc.
* For all disruptors - it is up to you to explain the future in terms that those in the past and present can understand and follow
* You can do whatever you want in life as long as you find someone to pay for it. Explore other parts of the value chain that will pay for what you offer.
* Laserdisc - found a new value chain - interactive video chain could reduce a cost center to a profit center through more effective training
* Most discoveries come from the simple act of solving a problem. Apply methodical observation.
* The trick to creating disruption at scale is to identify the biggest opportunities where the existing value chain is most easily upended. Look for the piece of the business that will shift the most dollars away from its present course. Break a link of the chain that has the highest potential for profitability. Capture as much of the unlocked value in the shortest time
* Y Combinator putting out the ideas they want to fund - they anticipate problems that can be solved in twenty years - what components can you start building now?
* The key is to license or partner with the right brand, the one that will enable you to define a category and capture market share
* The best opportunities are those where inefficiency is your only competition
* Put an ad in the Hollywood Reporter soliciting Help Wanted for his DREAM JOB. He got competitive resumes so he could tailor his application to be superior, and also saw the paths that other competitive applicants took. He was able to see where there would be openings in the future (the applicants had "one foot out the door") and those that would position him to get his dream job
* Bought the Google keyword search for the creative directors he wanted to hire him. When they googled themselves, they found as the top result something like "HEY, XXX, Now that I have your attention, call YYY about working for you." - 80% success rate
* Key to building a brand of One is having more established brands cover you - think HuffPo, Forbes, LinkedIn, etc.
* For all disruptors - it is up to you to explain the future in terms that those in the past and present can understand and follow
* You can do whatever you want in life as long as you find someone to pay for it. Explore other parts of the value chain that will pay for what you offer.
* Laserdisc - found a new value chain - interactive video chain could reduce a cost center to a profit center through more effective training
* Most discoveries come from the simple act of solving a problem. Apply methodical observation.
* The trick to creating disruption at scale is to identify the biggest opportunities where the existing value chain is most easily upended. Look for the piece of the business that will shift the most dollars away from its present course. Break a link of the chain that has the highest potential for profitability. Capture as much of the unlocked value in the shortest time
* Y Combinator putting out the ideas they want to fund - they anticipate problems that can be solved in twenty years - what components can you start building now?
* The key is to license or partner with the right brand, the one that will enable you to define a category and capture market share
* The best opportunities are those where inefficiency is your only competition
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Disrupt You!.
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Reading Progress
August 10, 2015
– Shelved
Started Reading
August 12, 2015
–
Finished Reading
