CatReader's Reviews > Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

Reading this at the end of 2023, 8.5 years after its publication, this book does come across as dated, given that innovation is an extremely fast-moving concept! Every time I read a book on this topic, it becomes a bit of a business graveyard given the companies name-dropped who were innovative and successful at the time of publication, but have fizzled out or gone extinct in the interim. Like Samit references in the book, the lifespan of a highly successful company tends to be quite short (<18 year average lifespan for Fortune 500 companies, <1% of companies lasting 100 years), and with the ever-dynamic market and failure to pivot successfully being major causes.

As expected for books of this genre, Disrupt You! features a heaping dose of self-promotion and name-dropping by Samit. But as he himself discusses in the book, his career has pivoted many times because he's failed at various ventures and has had to continually reinvent himself.

Books about disruption and innovation are so rampant these days, and this is yet another addition. Maybe the market for those books needs disruption from a source other than another entrepreneur's manifesto.