Ever wonder how retailers are discovered by AI search and agents? The answer is not SEO. But it is two different acronyms. Let’s start with some quick education: GEO (generative engine optimization) - This is what AI uses to establish credibility of your site. AEO (answer engine optimization) - This is all about providing clear answers to users for relevant AI searches. The next era of retail discovery is being defined by GEO and AEO. AI assistants, browsers, and agents don’t just read your product data - they reason over it. Brands that show up with cleaner, more contextual data are rising to the top of AI‑powered recommendations. This should be you. Adopt early and reap the benefits of increased discoverability (and conversion) Available today, you can download our playbook to AEO and GEO. Link in the comments.
Microsoft Advertising
Advertising Services
Redmond, WA 60,623 followers
The future is conversational, personalized, and agentic. Follow us to see why.
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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6 predictions in 60 seconds. Jennifer Kattula , CMO of Microsoft Advertising, shares her thoughts on what’s in store for 2026. From human connection to AI and creativity, these are the defining trends every marketer needs to know. Watch the video below to get ready for the year ahead! 👏
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2025 was a defining year for small businesses. It was full of growth, resilience, and big shifts in how SMBs reach customers. In just over a minute, Kenneth Andrew (he/him/his) , VP of SMBs at Microsoft Advertising, breaks down the top trends and insights every marketer should carry into 2026. If you’re planning for the year ahead, this is a recap you won’t want to miss. Cheers to SMBs and all you accomplished in 2025. And happy holidays to our customers, partners, friends, and community. Wishing you a happy, healthy New Year, and we look forward to partnering even more in 2026. 🥂 ☃️ 🎉
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We believe in bringing more to the table - more unique audiences, more quality contexts, and a people-first approach that makes your job easier. From display and video to native and gaming, our cross-media solutions span multiple platforms to help you connect everywhere your audience is. In a marketplace where trust is the new currency and conversations are the new clicks, we’re focused on you. So let's chat. That's right, human to human to discuss how we can help you activate across every channel. Use the link in the comments to schedule a call with our team.
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January is the new December for holiday performance 🎯 Don’t hit pause on December 26. January delivers 23% of total holiday click volume and 24% of total holiday conversion volume - all while CPCs drop by 12% compared to peak season. That means more volume, more efficient conversions, and more opportunities to capture shoppers who are: ✨ Redeeming gift cards 🔁 Making returns 🛍️ Shopping for “New Year” deals You’ve put so much into your holiday campaigns so don’t leave the January conversions on the table. Get all the post holiday strategies and optimization tips in our Holiday Playbook – link in the comments.
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Microsoft Advertising reposted this
Looking back at these photos from the Microsoft Advertising ceremony, we are still buzzing with excitement! Our Microsoft Advertising initiative was just a strategic concept. Fast forward to today, and we are standing here as the Microsoft Channel Partner of the Year EMEA LATAM 2025. It’s been an incredible journey from ambition to achievement, fueled by teamwork and the trust of our partners across EMEA and LATAM. Let’s relive those winning moments together! We’re not stopping here. Ready to make 2026 even bigger? Let’s build your success story together.
👏 And that’s a wrap London! What a night we had celebrating with our partners; the perfect way to close out award season. Let’s congratulate our ‘Partner of the Year’ award winners of the 2025 Microsoft Advertising Partner Awards – EMEA and LATAM. We’re honoring a decade of accomplishments alongside our Select & Elite partners, and we’re excited for what the next ten years will bring. 🏆 Now to announce our 2025 ‘Partner of the Year’ winners in EMEA and LATAM: Agency Partner of the Year EMEA: SYZYGY Performance Marketing Agency Partner of the Year LATAM: Monks Channel Partner of the Year: Full Stack Experts Curate Partner of the Year: Multilocal Each of our winners exemplifies outstanding achievement. They’ve leveraged Microsoft Advertising solutions to foster inclusivity, deliver transformative results, and drive business growth. A huge thank you to our partner community for ten years of collaboration and congratulations to all our winners, finalists, and every partner who submitted a nomination. Here’s to the next decade of innovation, impact, and shared success! Read the full story about how the winners stood out from the competition to win this annual award. Link in the comments below 👇
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👏 And that’s a wrap London! What a night we had celebrating with our partners; the perfect way to close out award season. Let’s congratulate our ‘Partner of the Year’ award winners of the 2025 Microsoft Advertising Partner Awards – EMEA and LATAM. We’re honoring a decade of accomplishments alongside our Select & Elite partners, and we’re excited for what the next ten years will bring. 🏆 Now to announce our 2025 ‘Partner of the Year’ winners in EMEA and LATAM: Agency Partner of the Year EMEA: SYZYGY Performance Marketing Agency Partner of the Year LATAM: Monks Channel Partner of the Year: Full Stack Experts Curate Partner of the Year: Multilocal Each of our winners exemplifies outstanding achievement. They’ve leveraged Microsoft Advertising solutions to foster inclusivity, deliver transformative results, and drive business growth. A huge thank you to our partner community for ten years of collaboration and congratulations to all our winners, finalists, and every partner who submitted a nomination. Here’s to the next decade of innovation, impact, and shared success! Read the full story about how the winners stood out from the competition to win this annual award. Link in the comments below 👇
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It’s not too late: The story of how marketers should be thinking about holiday conversions. This story is short and sweet because last minute shoppers are ready to convert, and time is running out! To make the most of these final days here’s some helpful tips to capture those late conversions: 🎁 Boost bids for remarketing lists 🎁 Highlight expedited shipping or in-store pickup 🎁 Promote gift cards The countdown is on, so find your last-minute campaign tips following the link in the comments.
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POV: Your boss asked you to present a campaign recap in 15 minutes. Now with Microsoft Copilot in the Microsoft Advertising Platform, you can use the new Performance Comparison feature to go from mad scramble to nothing I can’t handle. ➡️ Show a trended view of your performance ➡️ Benchmark your results YoY, QoQ, MoM, WoW, or DoD ➡️ Compare audience segments or A/B test groups side-by-side ➡️ Identify your top (and lowest) performing keywords, ads, and campaigns to optimize your strategy Holiday campaign update? ✅ Done with Copilot. Link in the comments to see all the new capabilities.
Copilot Performance Comparison