New product development and the go-to-market strategy
The first way you can introduce ChatGPT into your marketing activity might be as an assistant in new product development and the go-to-market (GTM) strategy.
In this section, we will look at a step-by-step guide on how to develop and promote a new product. We already own a running clothing brand called RunFast, and so far, we have only produced shoes, so we want to expand our business with a new product line. We will start by brainstorming ideas to create a GTM strategy. Of course, everything is supported by ChatGPT:
- Brainstorming ideas: The first thing ChatGPT can support us with is brainstorming and drafting options for our new product line. It will also provide the reasoning behind each suggestion. So, let’s ask what kind of new product line we should focus on:
Figure 6.1: Example of new ideas generated by ChatGPT
Out of the three suggestions, we will pick the second one because of the...
