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four pill packs with different types of fish and seaweed in them on a white background

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concrete.ca

Perricone MD

Uncovering the DNA of a “Doctor Brand”. Board-certified dermatologist and New York Times bestselling author, Dr. Nicholas Perricone launched a line of skincare products in 1997. After an ill-considered rebrand in 2008 that resulted in plummeting sales, Concrete was retained to assess the situatio...