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Presented by Vishal Goyal (PGP115) Sumit Agarwal (PGP099) Vivek Prakash (PGP108)

This document summarizes information about the bicycle industry in India. It states that bicycles are an important mode of transportation in rural India. India is the second largest producer of bicycles in the world after China. The market is dominated by branded players and steady growth is due to low income and large population. Hero Cycles is the market leader producing over 18,500 cycles per day. The document also presents sales data for different bicycle brands from 2005-2006 and provides a case study examining whether bicycle brand preference is independent of age group.

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118 views8 pages

Presented by Vishal Goyal (PGP115) Sumit Agarwal (PGP099) Vivek Prakash (PGP108)

This document summarizes information about the bicycle industry in India. It states that bicycles are an important mode of transportation in rural India. India is the second largest producer of bicycles in the world after China. The market is dominated by branded players and steady growth is due to low income and large population. Hero Cycles is the market leader producing over 18,500 cycles per day. The document also presents sales data for different bicycle brands from 2005-2006 and provides a case study examining whether bicycle brand preference is independent of age group.

Uploaded by

pecvishu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Presented By Vishal Goyal (PGP115) Sumit Agarwal (PGP099) Vivek Prakash (PGP108)

Bicycles are an important mode of transportation in the rural areas of India India is Second largest producer of bicycles in the world after china and market is dominated by branded players Low income and large population is responsible for steady growth By 2014-2015 the demand for bicycles is estimated to reach about 37.1 million units

Indian Institute of Management Raipur

8/22/2012

Hero Cycles Ltd is the market leader and produces over 18500 cycles per day-highest in the world Tube investment of India Ltd is the 2nd largest player Atlas cycles Ltd, Avon Cycles, and Hamilton Ltd are key players with 18%, 11% and 2% market share respectively These companies target the health concern of the kids and youth urban and semi-urban areas
Indian Institute of Management Raipur 8/22/2012 3

Suppose a leading bicycle manufacturer has divided its products into six brands. Price of these brands and unit sold for 2005 and 2006 is shown below. Use the techniques of Hypothetical testing and examine whether the distribution of unit sales has changed from 2005-2006
Brand Price Category ( in rupees) 2005 (in thousands) 2006 (in thousands)

1 2
3 4 5 6

Less than 1200 1200-1400


1400-1800 1800-2000 2000-2200 2200-2500

110 95
105 102 90 80

120 105
102 98 102 88

Suppose Hero Cycles has launched 3 brands-Hero Premium, Hero Passion and Hero Smart. Let us assume the VP(Sales) of the company wants to determine whether the sales of bicycle brands are independent of age group. He has appointed a marketing researcher for this purpose. This researcher has taken a random sample of the consumers who have purchased bicycles in 2005.The market researcher has conducted a survey for analyzing the consumer preference for the three brands of bicycles. The researcher has also divided the age groups into four categories: 05 to 07, 07 to 09, 09 to 12 and 12 to 17.The observations made by the researcher is given in the following table

Age Group

Brand

Hero Premium 20 10 15 25 70

Hero Passion Hero Smart

Row Total

05-07 07-09 09-12 12-17 Column Total

25 20 12 22 79

32 22 10 23 87

77 52 37 70 236

Determine whether brand preference is independent of age group. Use alpha = 0.05

Business Statistics by Professor Naval Bajpai

Indian Institute of Management Raipur

8/22/2012

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