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Inext Corporate Presentation

• India's No 1 bilingual Compact Daily • 64% Youthful readership from the age of 16 - 35 years • Daily Publish Special Featured Page as "Career" to guide students for their educational & professional life. • 16 - 39 years age group spend 21 minutes reading inext. • Recognized & Awarded by International Association like WAN INFRA, INMA Awards, Afaqs New Innovation Awards & many others. • WAN IFRA awarded inext as “World Young Reader Newspaper of the Year”.

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79 views27 pages

Inext Corporate Presentation

• India's No 1 bilingual Compact Daily • 64% Youthful readership from the age of 16 - 35 years • Daily Publish Special Featured Page as "Career" to guide students for their educational & professional life. • 16 - 39 years age group spend 21 minutes reading inext. • Recognized & Awarded by International Association like WAN INFRA, INMA Awards, Afaqs New Innovation Awards & many others. • WAN IFRA awarded inext as “World Young Reader Newspaper of the Year”.

Uploaded by

nileshsingh29062092
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Corporate Kit

inext: the brand

ENGAGING

INTERACTIVE
RELEVANT

for the audiences across Tier II cities

inext: the content


Smart, Edgy and Utilitarian
Easy, quick-browsing format catering both in-depth readers as well as
skimmers
Enriching and Interactive Feature Pages catering to various needs of the
reader i.e. Education, Health & Fitness, Leisure, Spirituality etc.
Thought provoking, refreshing & progressive editorial content

inext: the reader

an inext reader is smart, curious, progressive who enjoys good life.


in short, definitely a lucrative target for savvy marketers.

inext: numbers speak too


SEC AB Readership

MHI 20K+ Readership

60%

12%

48%

50%
40%

27%

10%
AU
HH

20%

Inext

0%

0%

Inext

%age of regular readers of each newspaper


belonging to SEC AB category

AU
HH

4%
2%

Source: IRS 2012 Q4

7%

6%

10%

HH

8%

8%

27%

30%

AU

11%

Inext

AU

HH

Inext

%age of regular readers of each newspaper


belonging to MHI 20K+ category

inext: numbers speak too


Female Readership
35%

68%

30%

30%
25%

16-39 yrs Readership

22%

20%

64%

20%
AU

62%

15%

HH

60%

10%

Inext

58%

5%

56%

0%

54%

AU

HH

Inext

%age of regular readers of each newspaper


who are Females

Source: IRS 2012 Q4

67%

66%

61%

AU

59%

HH
Inext

AU

HH

Inext

%age of regular readers of each newspaper


belonging to 16-39 years age-group

inext: the solutions provider


PRINT

DIGITAL

ACTIVATIONS

INNOVATIONS

The Product
A product which caters to a core group of 16-39 year olds across Tier II
cities of UP, Uttarakhand, Bihar & Jharkhand

In its markets, inext caters to a much more affluent audience as compared


to any other daily
Delivering incisive and utilitarian content to its readers day on day
Language that is bilingual and a format that is compact, inext appeals to
the progressive, up-market audiences of these markets

Editorial Milestones

Recently, the All New inext was launched on 9th November with more
impactful news content and beefed up Feature Pages

Unique Editorial Campaigns / Specials through the year


Beti Bachao Abhiyan
Pitro ko Sammaan
Izzat Karo
Balla Bol (World Cup)

Special issue and edit series on 8th Foundation Day based on the unique
theme of Ashtanga Yoga in its modern avatar

Addressing the common mans requirements through edit series on civic


issues, general budget and rail budget

11

Snapshots

12

Tap the non-news environment


A reader wants it all in one And so does the advertiser
inext offers an array of non-news content pages through the week that
cover various subjects catering to different audiences
Thematic Feature Pages wherein apart from the interesting content, a lot
of brand conversations can be integrated
Features Pages through the week based on the broader pillars of
EDUCATION ENTERTAINMENT LIFESTYLE WELLNESS

Tap the non-news environment


DAY

FEATURE PAGE

FEATURE PAGE

MONDAY

Career

Social Side (Gadgets/Technology)

TUESDAY

Career

Health

WEDNESDAY

Career

Spice it Up (Food/Recipes)

THURSDAY

Career

Spirit of Life (Spirituality)

FRIDAY

Career

Velvet (Fashion)

SATURDAY

Career

i-Space (Love Messages / Q&A)

SUNDAY

Star Trek (Astro/Tarot etc)

Time Pass (Activity page with


Crosswords, Sudoku etc.)

CONNECT

Digital Extension
Catering to the youthful audiences, going digital was a natural extension
for inext as a brand
inext launched its digital avatar on 1st January 2012
It is the younger, smarter and faster version of the daily

3 i content Informative, Interesting and Involving


It has also spread its presence aggressively in the social media too

Integrated Newsroom: Print > Web > Print


We promote our exclusive videos, user generated videos, celeb
blogs, forums, tips, debates in our print edition.
Also linking to web by read more on inextlive in our news stories

We publish best of the web in our print edition. Best blog post, selected opinions
on a particular issue etc.

It breaks the monotony of print edition with fresh and amateur content.

Audience Numbers

inextlive

Total Unique
Visitors (mn)

Total Page Views


(mn)

1.90 mn.

12.7 mn.

Source: Google Analytics March 2015

Social Media Presence

Facebook Fans 89,156

YouTube
80,99,093 lifetime views
5,09,004 monthly views
4893 subscribers

Twitter 1308 followers

Android App Downloads 2500

Whatsapp 9138 Users connected

19

Activations
Activations has always emerged as a differentiator for inext
In the pursuit of connecting with audiences in its core age group of 16-39
years, inext has year on year executed its calendar of activations
Apart from the already available spread of activations inext does, it also
believes in customizing and conceptualizing activation formats as per
brand brief
A team which is a great combination of ideas and execution delivering apt
solutions alongwith quality output to a brands requirements

CAREER
BASED
ACTIVATIONS

A mega activation in a test format across our markets


which tells students of classes 6 to 12 their
intelligence and aptitude

First done in 2014, IIT saw a participation of over


55,000 students. Slated for 30th April this year with a
target to cross 1 Lac student participation

Engineering Gateways is a seminar based activation


format for students of Classes XI and XII who are
engineering aspirants

Executed across 11 cities, a two day event wherein


there are the finest motivational speakers as well as
subject specific speakers guiding students on a career
in Engineering

YOUTH
CONNECT
ACTIVATIONS

inexts flagship activation, Bikeathon is a format


running for 6 years now on the broader agenda of
fun, freedom and fitness

A bicycle rally across our cities wherein over 60,000


people across age groups participate on a Sunday
morning

Another of inexts major activation that has been ongoing year on


year catering to the college new comers across all our markets

A roadblock of Freshers Parties across Top 10 colleges of every


city to engage with the youth

High potential of brand integration in the form of various games


for college students

SCHOOL
BASED
ACTIVATIONS

A school based activation format engaging students


from Classes VI to XII wherein they vote for their most
favorite teacher

Based on the electoral format, voting happens in a


secret ballot format

A mega health-check activation that is conducted across inext


cities for students of Classes Nursery to V

A panel of doctors visit the school to conduct basic health check


up of kids and inform them about health and hygiene

In the end, each student is given a report card about his or her
health check up which reaches their parents through them

PARENTS
CONNECT
ACTIVATIONS

Good parenting is the need of the hour across the


Tier-II cities and inext caters to this through this
activation format.

Seminar cum Counseling Sessions for parents who


seek such guidance in bringing up their children

Mothers cook for us throughout the year and we love food made
by our mothers but on this Mothers Day, Cook for your Mom!

A cooking based activation across 11 cities of inext wherein


entries would be invited for people whod like to cook for their
mom

After multiple rounds and demonstration of culinary skills, the


final winner would be chosen and given prizes!!

AWARDS
BASED
EVENTS

Recognizing entrepreneurial achievers who have


gone against all odds and made a difference

A event to felicitate such achievers for their great


work. Profiles are published in inext followed by a
grand evening of awards ceremony

A similar format which recognizes women achievers of the


given city / region

Women have set an example of how beautifully they have always


managed the balance between work and home

Celebrating this spirit through an awards ceremony organized at a


premium property in the city

Award

Position

Category

Award-winning Event/Practice

Afaqs News Innovation Awards

Silver

Editorial

Innovative news format

WAN-IFRA World Young Reader Prizes 2010

Top Prize

Brand

Health-Meter

INMA Awards 2011

First

Marketing Solutions for Advertising


Clients

Bikeathon

INMA Awards 2011

Second

Brand Awareness Across Platforms

Fresh N Crazy

INMA Awards 2011

Third

Brand Awareness Across Platforms

Bikeathon

WAN-IFRA World Young Reader Prizes 2011

Special
Mention

Brand

Bikeathon

WAN-IFRA Newspaper of the Year-2012

First

INMA Awards 2013

Second

Marketing Solutions for Advertising


Clients

Retail Master

WAN-IFRA World Young Reader Country of the


Year Award 2013

Contributor

Brand & Editorial

Gen Y and We, No Tobacco day and


Earth Day activity

On the overall performance of inext

Thank You!

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