DEPARTMENT OF EDUCATION

REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
Tel. No. (045) 961-4261 website: www.pampangahigh.school

Details of the Proposed Research Topic/Title

Mangalindan, Aurelie
Manianglung, Mary Grace H
Research Proponents Mallari, Alyssa Mei C
Raymundo, Nico I
Grade and Section Salunga Christian
Tinio, Russel L

12 ABM C
Research Teacher Noel M. Salazar Jr.

Proposed Research Topic/Title The Word of Mouth Power in the Digital Era

According to Derbaix & Vanhamme as cited in Sweeney,

Soutar and Mazzarol (2007), Word of mouth (WOM) is
known as the communication exchange between consumers
Trends that affects their opinions and preferences. Furthermore,
WOM is also recognized as a strategic advantage against the
competitors (International Word of Marketing Conference,
2005 as cited in Sweeney, Soutar & Mazzarol).

On the other hand, with little trust, consumers often hesitate

to purchase from a website because they may feel uncertain
about dealing with e-vendors, especially those selling new
products and/or services (Hajli, Lin, Featherman & Wang,
2016). Levy and Gvili (2015) stated that by and by,
numerous online forums and reviews for buyers to enlist and
Issues
give some recognizable identification. Their online
commentary sections, be that as it may, frequently don't
require any personal identification from contributors and
buyers. Thus, sometimes, digital spectators may think that
it’s hard to have a judgment on the benevolence and
credibility of the sender and the message.

This proposed study aims to inquire into the lived

experiences of online buyers regarding the word of mouth
power in the digital era.
Objectives / Statement of the
Problem
Specifically, it seeks to answer the following:

1. How does the opinion of others affect how they see

the business?

1
 DEPARTMENT OF EDUCATION
REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
Tel. No. (045) 961-4261 website: www.pampangahigh.school

2. How does word of mouth of others affect their

buying decisions?
3. Have they experienced a bad service/item in the first
hand?
4. What are the factors that consumers consider before
believing the word of mouth of others?

To online buyers, to be aware on how word of mouth power

in the digital era affects their buying decisions.

To online sellers, the result will be a great help for them to

think more of strategies on how to improve and turn those
negative comments to a positive word of mouth power to
Contribution / Significance of consumers in buying goods and even rendering services.
the Study
To future researchers, the result of this study will work as a
reference paper to other researchers who desire to
investigate on a related topic or similar line of study
regarding the lived experiences of consumers regarding the
word of mouth power in the digital era.

Qualitative Research – Phenomenology

There will be 10 participants who will be selected via

purposive sampling technique.

The instrument will be a semi-structured, open-ended

interview guide to be validated by research experts.
Research Design and other
important details of the Method Data will be collected in the natural setting of the
section participants (their respective homes, workplaces, etc.).

Various ethics in research will be considered in the conduct

of the study.

Data gathered will be analyzed through thematic analysis.

Details of the Proposed Research Topic/Title

2
 DEPARTMENT OF EDUCATION
REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
Tel. No. (045) 961-4261 website: www.pampangahigh.school

Mangalindan, Aurelie
Manianglung, Mary Grace H
Research Proponents Mallari, Alyssa Mei C
Raymundo, Nico I
Grade and Section Salunga Christian
Tinio, Russel L

12 ABM C
Research Teacher Noel M. Salazar Jr.

Proposed Research Topic/Title The Lived Experiences Of Abm Graduates Turned Non-
Abm Related Courses

Dela Cruz, Dela Cruz, Paez, Panahon, and Pascual (2019)

stated that One major move of the government towards
improving the aptitudes and expanding the information on
each Filipino particularly the young people is the execution
of K-12 Program wherein the understudy experiencing
Secondary Education need to go through six years in High
Trends
School - four years in Junior High School and an additional
two years in Senior High School (SHS). The Academic
Track is one of the four tracks offered in the Senior High
School program of the Philippine's K-12 Basic Education
Curriculum. It is expected for understudies who need to seek
after advanced education after they graduate in senior high.

One of the Academic Track Strands is the Accountancy,

Business, and Management (ABM) wherein understudies
study essential bookkeeping, basic accounting, showcasing,
financial matters, enterprise, and different business-related
areas. Th ABM Strand program offers a large number of
chances and direct career paths and ways that can impel you
into both individual and expert achievement. (Gladys D.
Issues
Dela Cruz, Mary Ann P. Dela Cruz, Shiela Mariz Joy S.
Paez, Josefina M. Panahon, Marilou P. Pascual (2019).
According to Philippine Basic Education (2018), there is a
Bridging Program for the Senior High School (SHS)
graduates that entered college. Bridging Program is
necessary by taking additional subjects and used when the
previous strand is not aligned to the course they took in
college. With the K-12 Curriculum in the Philippines,

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 DEPARTMENT OF EDUCATION
REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
Tel. No. (045) 961-4261 website: www.pampangahigh.school

sometimes, wrong choices were made because of deciding

at an early age.

This proposed study aims to inquire into the lived

experiences of ABM graduates turned Non-ABM courses.
Specifically, it seeks to answer the following:

1. What are the reasons why ABM graduates

Objectives / Statement of the turned Non-ABM courses?
Problem 2. What are the challenges the participants
face?
3. What are the factors that affect their decision
making in choosing strand/course?
4. How does their condition affect their studies?

To incoming senior high school students, this study will help

them to decide thoroughly on their strand in senior high
school that will be aligned in their preferred course in
college.

To parents, the result of this study will help them in guiding

Contribution / Significance of
their children in choosing a course/strand.
the Study
To future researchers, the result of this study will work as a
reference paper to other researchers who desire to
investigate on a related topic or similar line of study
regarding the lived experiences of ABM graduates turned to
Non-ABM courses to fill the gaps in this research.

Qualitative Research – Phenomenology

There will be 10 participants who will be selected via
snowball sampling technique.

The instrument will be a semi-structured, open-ended

interview guide to be validated by research experts.
Research Design and other
important details of the Method Data will be collected in the natural setting of the
section participants (their respective homes, workplaces, etc.).

Various ethics in research will be considered in the conduct

of the study.

Data gathered will be analyzed through thematic analysis.

4
 DEPARTMENT OF EDUCATION
REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
Tel. No. (045) 961-4261 website: www.pampangahigh.school

Details of the Proposed Research Topic/Title

Mangalindan, Aurelie
Manianglung, Mary Grace H
Research Proponents Mallari, Alyssa Mei C
Raymundo, Nico I
Grade and Section Salunga Christian
Tinio, Russel L

12 ABM C
Research Teacher Noel M. Salazar Jr.

The Lived Experiences Of Business Owners That Having

Proposed Research Topic/Title
Extended Business

Online Selling has been increasing in the past years. The

customer service of the online selling in which there's no
direct interaction between the product and the customers
Trends
itself have many differences compared to the traditional
selling in which a physical store exists for customers to visit
and interact with the actual product (Markgraf, n.d.).

According to Alton (2018), in online selling, 90 percent fail

Issues in its first 120 days. One of their challenges is to catch the
level of trust of the customers.

The objective of the proposed study is to describe and

identify the different experiences of business owners who
extend their businesses from traditional to ecommerce or
online store.
This study seek to answer the following questions,
Objectives / Statement of the
1) What are the factors that convince the owner to
Problem
extend its business?
2) What are benefits or edge of having both traditional
and online business from having only traditional
business only?
3) What are the challenges that are being or may occur
when having both traditional and online business?
Contribution / Significance of
the Study

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 DEPARTMENT OF EDUCATION
REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
Tel. No. (045) 961-4261 website: www.pampangahigh.school

Current business owners who plan to extend their business:

they may gather some ideas and tips on how they can extend
their business from traditional to online.

Prospect business owners: For them to have guides from

those who have experience have business that might be
helpful for them since they do not have any experiences.

Future researchers: This study will serve as a reference for

those who conduct another study that is related to extension
of business from traditional to online.

This study is a qualitative narrative inquiry.

The instrument that will be used is questionnaire to be

validated by research teacher and other expert in the field of
business.
Research Design and other
important details of the Method The data gathering procedure will be face to face interview
section This study will strictly follow all the ethical consideration to
avoid any conflict and protect the right of the participants in
the study

The data that will be gathered will be analyzed through

thematic analysis.