Onsite SEO Cheatsheet Cheat Sheet

by Colin McDermott (colinbancmedia) via cheatography.com/3917/cs/827/

Meta Tag / Head Area Checklist Body (cont) Image Optimi​sation

Title Required Navigation Required Alt Required

Meta Descri​ption Required Unique Content Required Search engine Recomm​ended

friendly file name
Rel Canonical Tag Recomm​ended Address Info Recomm​e
nded Title Recomm​ended
Meta Content Type Required
Rich snippets (micro​data, Recomm​e Compress Images Recomm​ended
Meta Keywords Optional - Not used
microf​ormats, RDFa) nded (Smush.it etc)
by Google
Strong Optional Convert Images to Optional (Google
Meta Robots Optional
WebP Chrome & Opera only)
Em Optional
Meta Googlebot Optional
Store on cookieless Recomm​ended
Breadc​rumbs Recomm​e
Meta Google Optional
sub-do​mains
nded
Meta Google Site Optional
Store on cloud Recomm​ended
Verifi​cation Cookie Policy Page Recomm​e
hosting / CDN
nded
Rel Next/Prev Optional
Contact Page Recomm​e
Rel DNS Prefetch Optional URL
nded
Rel Shortlink Optional Search engine friendly URL Recomm​ende
Privacy Page Recomm​e
Facebook Open Graph Recomm​ended nded d
Tags No Session ID in URL Required
Social Media Buttons Recomm​e
Twitter Card Tags Optional nded Homepage URL is root ( '/' ) Required
Rel Alternate (RSS Optional URLs match Canonical Tags Required
Feed) Content
URLs match FB OG Site Tag Required
Rel Shortcut Icon/Icon Recomm​ended Check for duplic​ate​/sc​raped content
All lowercase letters Recomm​ende
(Favicon)
Do not mix languages on a page d
Meta Refresh Not recomm​ended
Check for spelling and grammar Consistent closing slash Required
Google + Authorship No longer used by
Avoid hidden content No spaces Required
Google
Do not over-use keywor​ds/​phrases No non-pe​rmitted characters Required
Google + Publisher Recomm​ended
Do not over-use bold tags No duplicate URLs for same Required

Nofollow all untrus​ted/UGC links page

Body

Heading tags (H1, H2, H3, Recomm​ende

H4...) d

Paragraph tags Optional

Page Anchors Optional

Links Required

By Colin McDermott Published 9th February, 2013. Sponsored by CrosswordCheats.com

(colinbancmedia) Last updated 19th April, 2018. Learn to solve cryptic crosswords!
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 Onsite SEO Cheatsheet Cheat Sheet
by Colin McDermott (colinbancmedia) via cheatography.com/3917/cs/827/

Sitemaps Broken Links / Redirects (cont) 3rd Party Software:

Flash/​Sil​ver​lig​ht/​Jav​a/PDF etc
XML Sitemap Recomm​ended Homepage should not redirect Required

Static Sitemap Recomm​ended Homepage should send 200 Required 3rd Party Software Navigation Menu Avoid

success code 3rd Party Software Intro page Avoid

Compressed Sitemap Recomm​ended

Video Sitemap Optional 3rd Party Software Text Content Avoid

Links
Entire Site Using Third Party Avoid
Google News Sitemap Optional
Title Recomm​ended Software
RSS Feed Recomm​ended
Rel Nofollow Optional - Use with Small Features Allowed
Sitemap Index File Optional
care Videos Allowed
Sitemap reference in Recomm​ended
Rel Alternate For Multi Language Audio elements Allowed
Robots.txt
Hreflang x Sites
Animations Allowed
Rel Next/P​revious Optional
Robots.txt Tools Allowed
Rel Tag Optional
Robots.txt Recomm​ended
Rel Author / Me Optional Over Optimi​sation
Robots.txt sitemap link Optional
Rel Bookmark Optional Is the site user friendly?
Robots.txt disallow rules Optional - be
careful Could a user class the page as spammy?
404 Error Page
Robots.txt allow rules Optional Do not over-use keywor​ds/​phrases in text,
Check 404 page exists Required headings or meta data
Check in Webmaster Recomm​ended
Tools Check 404 page returns 404 status Required Do not create more internal links than
code necesssary
Broken Links / Redirects Custom 404 error page Optional Too many keyword rich links
Add useful links, sitemap or search Optional Poor conten​t/too many repeated phrases
Check for broken links/​error pages Required
box to 404 page
(4xx,5xx) Too many ads (eg Adsense) above the fold
Check for redirects (3xx) Required Too many ads, such that content is hard to
HTML Validation
All website pages sending 200 Required access
success code W3C Markup Validation Service

By Colin McDermott Published 9th February, 2013. Sponsored by CrosswordCheats.com

(colinbancmedia) Last updated 19th April, 2018. Learn to solve cryptic crosswords!
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cheatography.com/colinbancmedia/
www.searchcandy.uk
 Onsite SEO Cheatsheet Cheat Sheet
by Colin McDermott (colinbancmedia) via cheatography.com/3917/cs/827/

SSL/HTTPS Auditing Tools Credits

SSL/HTTPS Recomm​ended Screaming Frog Cheat Sheet created by Colin McDermott.

Correct Redirects in Place Recomm​ended Xenu Colin McDermott: https:​//c​m.o​rg.uk/

Add HTTPS Domain to GWT Recomm​ended Search Candy https:​//w​ww.s​ea​rch​can​dy.uk/

Google Webmaster Guidelines
Big Thanks to Dave @ Added Bytes.
Google Webmaster Tools Read, understand and follow the Google
Webmaster Guidelines
Fetch as Googlebot Required
Do not place a link exchange section on your
Submit .xml Sitemap Required
website
Submit Compressed Sitemap Recomm​ended
Avoid automa​tically generated / scraped
Submit RSS Feed Recomm​ended
content
Set Geographic target Recomm​ended
Avoid cloaking
Set Preferred domain Recomm​ended
Avoid 'sneaky redirects'
HTML Improv​ements Optional
Avoid hidden text or links
Rich Snippets Testing Tool Optional
Avoid doorway pages

Do not abuse rich snippets

Bing Webmaster Tools

Fetch as Bingbot Recomm​ended Facebook

Submit Sitemap Recomm​ended
Facebook Debugger Tool
Submit RSS Feed Optional
Google Structured Data Testing Tool
Submit URLs Optional
Keyword Research
Website Speed Tools (Online)
Google Adwords Keyword Tool
Google PageSpeed Insights
Google Suggest
Webpag​ete​st.org
UberSu​ggest
GTmetrix
Bing Keyword Tool
Pingdom Tools Full Page Test

Yahoo! YSlow WordPress

Whichl​oad​sfa​ste​r.com All in One SEO

Site-P​erf.com WordPress SEO by Yoast
loadIm​pac​t.com W3 Total Cache

By Colin McDermott Published 9th February, 2013. Sponsored by CrosswordCheats.com

(colinbancmedia) Last updated 19th April, 2018. Learn to solve cryptic crosswords!
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cheatography.com/colinbancmedia/
www.searchcandy.uk