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Find Your Niche - Checklist

The document defines a niche as an area of interest or product group that addresses the needs of people within that niche. It discusses how finding a micro-niche with low competition and high demand can be most profitable. Choosing the right niche involves researching keywords and target customers, analyzing competition, and finding ways to monetize and build relationships within the niche.

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Sunny Lim
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1K views

Find Your Niche - Checklist

The document defines a niche as an area of interest or product group that addresses the needs of people within that niche. It discusses how finding a micro-niche with low competition and high demand can be most profitable. Choosing the right niche involves researching keywords and target customers, analyzing competition, and finding ways to monetize and build relationships within the niche.

Uploaded by

Sunny Lim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What exactly is a niche?

 Area of interest or product group


 Dog training
 Electric lighting
 Things people search for on the Internet
 Problems that people need to have solved
 Information on the subject
 Physical products
 Trick is to find micro-niches
 Low competition
 High demand
 What is niche marketing
 Marketing products and services to a select group of people
 Needs aren’t being addressed by larger companies
 A demand for something that isn’t being supplied
 The over saturation of niche markets
 Makes it harder to earn a profit
 Easier to profit from micro-niche markets
 Little to no competition

Why Finding a Niche is So important?


 You can better cater to your target audience
 Address their needs, concerns, and desires
 See more profits
 Build credibility as an expert
 Gains the trust of your target audience
 Removes doubt from potential customers
 Establish a higher price point for your products or services
 Develop loyal customers
 You can be everything to everyone
What Makes a Niche Profitable?
 Ability to monetize your website
 Advertising
 Memberships
 Products
 Affiliate marketing
 Niches with more potential products are more profitable
 High earning niches
 Investment blogs
 Fitness websites
 Business blogs
 Dating advice sites
 Price points of products or services
 Higher ticket items means more profits
 Travel blogs
 Sports cars
 Must have a tempting value proposition

Choosing Your Niche


 Start jotting down ideas
 Include reasons behind your interest
 Choose an evergreen niche
 Much more sustainable
 Product and services will continue to earn a profit
 Should be enjoyable
 Choosing a niche based on your interests
 Find something that you can be seen as an expert in
▪ If you would buy the products yourself, other people
will as well
 Must do the research to see if your idea is viable
 Selling as an affiliate
 Easiest way to make money to start
 Can earn up to 15 percent commission
 Takes less time and energy to get started
 Products and services are a good indication of a profitable
niche
 Affiliate marketplaces are good places to do research
 Can see what people are buying
 Can see how much they are willing to pay
 Can help you avoid common mistakes
 Setting too high of a price point
Getting Started with Niche Research
 Identify the keywords that are used by your target market
 Grab the maximum number of specifically targeted
customers
 Help you earn a substantial profit
 Google Ads Keyword Tool
 Free tool to find specific words and phrases
 Use to research specific products, services, and
solutions
 Identify keywords with the most profit potential
 Low competition
 High search volume
 Little cost/effort to rank high
 Finding hot keywords
 Estimate the potential visitor traffic for each keyword
 Find which keywords people are using
 Need to test as many keywords as you can
 See if there is sufficient monthly volume of active searches
 Determine if others are making money from similar products
and services
 Organize your keywords
 Organize keywords and phrases into specific groups
 Separate keywords into groups of no less than 2,000 search
per month
 Test your keywords
 Create keyword specific content
 Place on blog, website, and social media
 Track how much traffic each piece brings in
 Allows you to determine several things
 Which keywords bring in organic traffic
 Which keywords are converting traffic into revenue
 Which keywords are ranking higher on search engines
Analyzing Your Competition
 Determine how many competitors are in the niche
 Use google search or SEOmoz
 Research the competition
 Determine each competitors Page Rank
 Evaluate the competition
 Consider competition’s pricing
 Subscribe to their email list
 See what price point they are selling their products or
services for
 Avoid niches where competitors discount each other

Finding your Ideal Customer


 People willing to pay for the solution to their problem
 Research and survey your target market
 Yahoo Answers
 Determine what solutions people are searching for
 Google Correlate
 Queries with a similar pattern to a target data series
 Utilize Online Surveys
 Survey Monkey
 SurveyGizmo
 Google Ads

Building Relationships Within Your Niche


 Locate main sites, blogs, forums, and discussion boards
associated with your niche
 See what topics are being discussed
 Post regular content on your social media networks
 Utilize email marketing to communicate with target audience
 Create a newsletter to keep target audience apprised of changes
with your business.

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