Assignment Guidelines for Participants

Please share your answers filled inline in the word document.

Please ensure you update all the details:

Name: ____Lovleen Kaur _____________________

Batch Id: _____DS WDMCOS 090921__________________

Topic: Business Understanding

Instructions: Learn to understand the business objective(s) and constraint(s) based on the business
problem statements.
You should identify and articulate/frame statements using Maximize and/or Minimize terminology for
Objective(s) and Constraint(s)

Q1. For the below listed Business Problems, draft Business Objectives and Business Constraints.
Hint:
- Objective(s) implies the goals to be achieved in terms of maximizing & minimizing.
- Constraint(s) are the challenges/limitations in achieving the objectives

S.no Business Problem

Hint Smart data platforms can bring together customer transactions data and data from real-time
: communication streams to disclose the insights concerning customers feelings about the services
which allows addressing the satisfaction-related issues and churn prevention.

Sol: Hint

Business Objective:
(i) Minimize: Churn rate (churning implies customer leaving the company to join other)
or
(ii) Maximize: Customer satisfaction (satisfaction will make customer more loyal to the brand)

Constraints: Lack of data coverage for all customers

1 Advanced targeting allows predicting needs, preferences and customer’s reaction to the
telecommunication services and products on offer by segmenting their market and target the
content according to each group. 

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 Sol:

Business Objective:
(i) Maximize: Product Sale and Product Quality
(ii) Minimize: Customer complaints

Business Constraints: Lack of Market Segmentation data

2 Telecommunication companies tend to regard the customer's engagement process and internal
channels as a guarantee of smooth functioning of the operations. Network management and
optimization gives an opportunity to identify the root causes.

Sol:

Business Objective:
(i) Minimize : Customer inconveniences
(ii) Maximize: Customer Satisfaction and smooth functioning of process

Business Constraints: Identify the problem root cause

3 Ensuring the high-quality performance of the product according to the customer’s requirement is
not possible without applying smart data solution.

Sol:

Business Objective:
(i) Minimize : Customer complaints
(ii) Maximize: High quality performance

Business Constraints: No resource for Smart Data Solutions

4 Collection of positive & negative reaction to the service or product from social media sources,
recent trends via Customer sentiment analysis. This may provide an opportunity of utilizing
mechanisms for direct responding.

Sol:

Business Objective:
(i) Minimize : Risk of losing customers
(ii) Maximize: Insights

Business Constraints: Lack of Direct customer engagement

5 Acquiring as many subscribers as possible remains a critical goal, anyway. In recent years the
number of users has been growing extremely fast, pricing emerged as a tool to limit congestion
and increase revenue at the same time.

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 Sol:

Business Objective:
(i) Maximize: Revenue and increase in Customer subscriptions
(ii) Minimize: Congestion
Business Constraints: Identifying the terms of customers usage and good pricing tool

6 Customers usually search for better & cheaper services, so the telecommunication companies to
measure, manage and predict the customer lifetime value (CLV). Smart solutions process real-time
insights based on customer purchasing behavior, activity, services utilized, and average customer
value.

Sol:

Business Objective:
(i) Minimize : Customer Inconvenience
(ii) Maximize: Customer lifetime value

Business Constraints: keeping customers requirements met

7 In telecommunications, companies prevent bypass fraud by using big data to review the source of
transactions, the cost of the call, and the destination number, in real-world situations.

Sol:

Business Objective:
(i) Maximize : Data Security
(ii) Minimize : Frauds

Business Constraints: reducing inconvenience to customers

8 Identify security issues, conduct predictive analysis, and use machine learning-based solutions to
analyze any patterns of threats and automated escalations to resolve issues before they cause
serious damage.

Sol:

Business Objective:
(i) Maximize: Data Security and Safety
(ii) Minimize: Issues

Business Constraints: Automated tool to identify the security issues

9 Retail industry use AI systems with built-in machine learning algorithms to collect and analyze data
regarding products, transactions, etc. Based on findings from data, systems estimate the best
strategies that can be implemented for the profit of the business

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 Sol:

Business Objective:
(i) Maximize: Overall Profit
(ii) Minimize: failure in achieving goals

Business Constraints: Data Collection method

10 The price formation process depends not only on the costs to produce an item but on the wallet of
a typical customer and the competitors' offers. The tools for data analysis bring this issue to a new
level of its approaching.

Sol:

Business Objective:
(i) Minimize : Competetors risk
(ii) Maximize: Overall Sale

Business Constraints: Identifying best offers for customer

11 Inventory, as it is, concerns stocking goods for their future use. Inventory management, in its turn,
refers to stocking goods to use them in time of crisis. The retailers aim to provide a proper product
at a right time, in a proper condition, at a proper place.

Sol:

Business Objective:
(i) Maximize: ____Production ______________________

Business Constraints: ____ stocking goods for their future use in good condition._______

12 Customer feedback is taken as the important aspects of the retail store. To increases the store
profits and customer satisfaction based on kiosk survey given by the customer

Sol:

Business Objective:
(i) Maximize: ___Profit _______________________
(ii) Minimize : ____ inconvenience ______________________

Business Constraints: __ Increase customers satisfaction _________________________

13 To be extremely efficient about the issue of the new store's location. To make such a decision a
great deal location give a basis for understanding the potential of the market. Also, special settings
concerning the location of other shops are considered

Sol:

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 Business Objective:
(i) Maximize: ___Profit _______________________

Business Constraints: ___find best location with low cost __________________________________

14 Airlines use AI systems with built-in machine learning algorithms to collect and analyze flight data
regarding each route distance and altitudes, aircraft type and weight, weather, etc. Based on
findings from data, systems estimate the optimal amount of fuel needed for a flight.

Sol:

Business Objective:
(i) Minimize : _____Route distance ,Fuel cost and altitudes___________________
(ii) Maximize: ___Profit____________

Business Constraints: ___ Find the optimal amount of fuel __________________________

15 Airlines and flight operators can significantly reduce their operational costs and overhead by
optimizing their sales revenue in the longer term to ensure all flights with AI-powered systems
(Dynamic pricing)

Sol:

Business Objective:
(i) Minimize : __ operational costs ___________________
(ii) Maximize: ___Profit_______________________

Business Constraints: ____ minimize inconvenience ____________________________________

16 As flight delays are dependent on a huge number of factors, an intelligent system can be applied to
analyze huge data sets in real time to predict delays and re-book customers’ flights in time.

Sol:

Business Objective:
(i) Minimize : ___ flight delay _______________________
(ii) Maximize: _____profit_____________________

Business Constraints: ___minimize inconvenience _____________________________________

17 By analyzing specific customers’ flight and purchase patterns and coupling it with historic data,
algorithms are able to point out suspicious credit card transaction and eliminate fraudulent cases,
saving airline and travel companies millions of dollars every year.

Sol:

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 Business Objective:
(i) Minimize : ____ fraudulent transaction ______________________

Business Constraints: ____increase profit____________________________________

18 The optimal way to schedule an airline’s crew to maximize their time and increase employee
retention?

Sol:

Business Objective:
(i) Minimize : ____operational cost_____________________
(ii) Maximize: ___ Profit _______________________

Business Constraints: ___ increase employee retention __________

19 The image of the enterprise in the community largely influences recruitment process. A person
may not be interested to apply for a job in an enterprise whose goodwill is not good.

Sol:

Business Objective:
(i) Maximize: ____ goodwill of enterprise______________________

Business Constraints: ______increase Job recruitment__________________________________

20 If the job is boring, hazardous, tension ridden and lacking in opportunities for advancement, very
few persons may be available for such jobs.

Sol:

Business Objective:
(i) Minimize : __Inconvenience ________________________

Business Constraints: ____make job interesting ____________________________________

21  One of the greatest challenges that an HR leader could face is keeping the staff satisfied.

Sol:

Business Objective:
(i) Maximize: __Staff Satisfaction _______________________

Business Constraints: __make staff happy giving salary hike etc._________________________________

22 Organizations face huge costs resulting from employee turnover. Some costs are tangible such as
training expenses and the time it takes from when an employee starts to when they become a

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 productive member.

Sol:

Business Objective:
(i) Maximize: _____ Employees job duration _____________________
(ii) Minimize : ____ Employee turnover ______________________

Business Constraints: ____Make most of Employees productive member___________________

23 Attracting the attention of a candidate and driving the traffic towards a company’s hiring page is
one place where an AI can and is seeing a widespread use.

Sol:

Business Objective:
(i) Maximize: _____ attention of a candidates_____________________

Business Constraints: _____find best candidate to be hired ___________________________________

24 HR departments are responsible for the implementation of training programs. Some of these
programs are designed to ensure your staff follows policies and procedures while others are used
for job advancement. In some job settings, employees are required to complete certain
certification programs.

Sol:

Business Objective:
(i) Maximize: ___ Implementation of training programs _______________________

Business Constraints: ____Make employees skilled _________________________________

25 Understanding people and why they decide to stay at or leave a job is arguably one of the most
important questions for HR to answer. Identifying attrition risk calls for advanced pattern
recognition in surveying an array of variables.

Sol:

Business Objective:
(i) Minimize : ____Job loss______________________

Business Constraints: ___ Identifying attrition risk calls _____________________________________

26 Your HR department likely deals with many requests and queries from employees throughout the
day. This could include queries about available time off, vacation time, or HR issues with their

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 paycheck. They may also receive requests for shift swaps and other scheduling problems.

Sol:

Business Objective:
(i) Maximize: ____ Queries solutions ______________________

Business Constraints: ___ Minimize inconvenience _____________________________________

27 In Modern manufacturing, production can often depend on a few critical machines or cells, the
same data that provides a manufacturer real-time monitoring can be analyzed through data
science to improve asset management and prevent machine failure.

Sol:

Business Objective:
(i) Maximize: Production __________________________

Business Constraints: _____ improve asset management and prevent machine failure .__

28 To helps manufacturers, analyze if their product and services are meeting all objectives for initial
processes such as DMAIC framework. To be used to determine which product has the highest
impact. helping in minimize errors and losses and eliminates unnecessary human effort, thereby
increasing the overall quality of products and services.

Sol:

Business Objective:
(i) Minimize : Errors and losses and unnecessary human effort _______________

Business Constraints: Make sure quality of products,profit and services high ______

29 Some flaws in products are too small to be noticed with the naked eye, even if the inspector is very
experienced. The time taken for inspection is also slowing down the production.

Sol:

Business Objective:
(i) Minimize : Inspection time _____________________

Business Constraints: Maximize inspection standard for best product _____________

30 To make design enhancements/upgrade the current version of the product to increase

consumption of the product and thereby the brand image. To bring in the features most of the
customers use we need to understand customer behavior towards the product, brand, and their

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 interests.

Sol:

Business Objective:
(i) Maximize: ___Sale_______________________

Business Constraints: _____increase brand image _______________________________

31 For many contract manufacturers, product development is part of the service they provide, so
having data to validate their choices to their customer is crucial. To validate the choices, we need
to depend on a wide range of factors such as value for money, quality, reliability, and service. It is
crucial to gather such data, also how your own potential customers weigh up their purchasing
decisions.

Sol:

Business Objective:
(i) Maximize: ____Sale______________________

Business Constraints: _____Make Customers satisfied __________

32 Manufacturers are able to detect all kinds of issues on their routine methods of production, from
bottlenecks to unprofitable production lines.
Companies are taking a deeper look into their logistics, inventory, assets, and supply chain
management. The insights will bring high-value insights that uncover potential opportunities not
just in the manufacturing process but also in the packaging and distribution.

Sol:

Business Objective:
(i) Minimize : _Production Cost and Timing_______________________

Business Constraints: ___Make packaging and distribution low cost and easy _____________________

33 The Department of Employment, Skills and Small Business carries out research to identify skill
shortages in the labor market. Factors for Skilled labor shortage analysis are, adequate availability
of vacancy, job postings and recruitments, applicants qualifications for the job, factors affecting the
position to be filled, such as required licensing requirements, qualification and experience
requirements are few of those constraints that should be considered.

Sol:

Business Objective:
(i) Maximize: Skilled Labor_____________

Business Constraints: __ Provide licensing requirements, qualification and experience to labors ____

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34 The world is constantly changing. Thus, the sports industry is faced with the challenge of trying to
predict the next trend, the next big idea that will capture their audience. Coupling this challenge
with that of technology, it’s clear that some sports teams and venues will always be at odds.

Sol:

Business Objective:
(i) Maximize: _ audience ____________________

Business Constraints: __make sport events interesting ___________________________

35 Betting companies to analyze the massive amounts of data generated by sporting events all around
the world, to come up with probabilities for future outcomes. Goes without saying that predictive
modelling using Machine Learning techniques plays an important role in this.

Sol:

Business Objective:
(i) Minimize: _Failure outcomes _____________________
(ii) Maximize: _Profit_______________________

Business Constraints: _____Build predictive model with high accuracy_____

36 Stadium management and Sponsors have studied the average profile of their audience carefully
and have made targeted advertisements that appeal to their audiences. The broadcasters and
stadium management has placed those ads carefully after conducting a careful analysis of its own
resources for maximum impact.

Sol:

Business Objective:
(i) Minimize: _____ Advertisements cost _____________________

Business Constraints: _____Low advertisements cost with maximum impact ________________

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