Empowerment Technologies

Quarter 2 - Module 7:
Manage, Maintain and Sustain an Online
ICT Project for Social Change

What I Know

Pre-Test

Test I. True or False. Write T if the statement is true and write F if the statement is false.

1. Facebook is the number one social media site in the world.

2. Facebook is the second most visited website in the world.
3. Likes contains the summary of statistics about your page.
4. Overview contains the statistics about the trend of page likes.
5. Posts contains information about the number of people who was reached by your post.
6. Visits contains data showing when (day and time) your site visitors visit your site.
7. People contains statistics about your audience’s demographics.
8. Demographics refers to the statistics characterizing human population.
9. Post Clicks are the number of clicks done to your posts.
10. PDA is one of the examples of mobile gadgets.
11. In maintaining a webpage or website does not need thorough attention.
12. ICT means Information and Computer Technology.
13. Google is an example of social networking site.
14. View Insights is to view the insights of the viewers.
15. Facebook Insights, helps administrators monitor user statistics at no cost.

Test II. Multiple Choice. Write the letter of your answer on the space provided before the number of
each question.

1. Which of the following is not included in the audience demographics?

A. age B. gender C. location D. ethnic group
2. refers to the statistics characterizing human population.
A. Posts B. Demographics C. People D. Visits
3. It contains data of the number of times your page tabs are visited.
A. Visits B. Demographics C. Likes D. Reach
4. A command button that contains the statistics about the trend of page likes.
A. Visits B. People C. Likes D. Reach
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5. It contains the summary of statistics about your page.
A. Overview B. Reach: Paid C. Reach: Organic D. Post Clicks
6. Your posts seen through the page’s wall, shares by users, and the news feed. A. Overview B.
Reach: Paid C. Reach: Organic D. Post Clicks
7. Gives data showing when (day and time) your site visitors visit your site
A. Posts B. Demographics C. People D. Visits
8. What is the most visited website in the world?
A. Facebook B. Google C. Twitter D. Yahoo
9. You should your webpages every now and then.
A. visit B. upload C. download D. update
10. The good manners in using the Internet.
A. Netiquette B. Procedures C. Rules D.) Policies
How to Manage, Maintain, and Sustain an
Lesson Online ICT Project for Social Change
1

What’s In

Our previous lesson was about Developing an ICT Project for Social Change.
It covers the following topics: Planning and conceptualizing an ICT Project for Social Change;
Research for ICT Projects, audience profiling (demographics and psychographics); Designing
and copywriting for ICT Projects; and Developing and constructing the ICT project.
This topic focused on how you are going to manage, maintain and sustain your online
ICT project for social change.

What’s New

Facebook nowadays is the very common and the most popular

social media site in the entire globe, with in fact it is second most visited site next to Google.
The reason why it is very popular because it can be easily access through your mobile
gadgets like smartphones, tablets, PDAs and many others.

Facebook gives Facebook page administrators a variety of tools to create, edit, update,
market and analyze pages. One of these tools, Facebook Insights, helps administrators
monitor user statistics at no cost.

4
 In maintaining and sustaining the operation of your ICT project specially using
Facebook as your tool or platform in the web, you should update your webpages every now
and then. You should check daily on the visitors specially on their posts, reactions, comments
and suggestions.
The techniques on how you are going to check on your visitor’s posts, reactions,
comments and suggestions were being discussed in Lesson 1 of this module. Try to review it
so that it will be refresh in your mind.

What Is It

Definition of Terms on your Facebook Statistics:

• Reach: Organic – your posts seen through the page’s wall, shares by users, and the News
feed.

• Reach: Paid – your posts seen through paid ads

• Post Clicks – number of clicks done to your posts

• Likes, Comments, and Shares – actual interaction done by your audience either
through liking the post, commenting on it, or sharing it on their walls.

a. Overview- contains the summary of statistics about your page

b. Likes – contains the statistics about the trend of page likes.

5
6
c. Reach – contains information about the number of people who was reached by your post.

d. Visits – contains data of the number of times your page tabs (like the Timeline) are visited.

e. Posts – contains data showing when (day and time) your site visitors visit your site.
f. People – contains statistics about your audience’s demographics (age, location, gender,
language, and country.)
– It also includes demographics about the people you have reached and engaged
with.

g. Demographics – refers to the statistics characterizing human population usually divided by

age, gender, income, location, and language.

7
 What's More

Activity 1
In this particular activity, you should have a working personal computer with internet
connection
How to Get Your Facebook Statistics
1. Log in to Facebook and click the Facebook page title you want to get statistics for in
the left sidebar. If the page title doesn't appear there, click the downward- facing arrow
in the upper right corner of the screen, select "Use Facebook as Page" and click the
desired page title.
2. Click the "Insights" link in the right sidebar of your Facebook page to view the user and
interaction statistics overview for the past month. The user statistics include charts for
new likes, lifetime likes and daily, weekly and monthly active users. The interaction
statistics show post views and charts for post likes and post comments.

1 4
3

8
 3. See details in this section of the insights overview. This presents a breakdown of active
user behavior, daily active users, new likes, unlike, external referrers, demographics,
reach, page views, tab views and media consumption.
4. Click the page tab near the top of the screen to return to the Home page.
Generate a technical report interpreting data analytics like Google, Facebook, or similar
traffic data on the general aspects of search visibility, reach, and virality.

Guide Questions

1. Are there regular viewers and contributors of the website? How many are they?
2. How do you monitor the traffic of the website (e.g. followers, likes, comments, posts,
shares, views, and hashtag count)?
3. How do you qualify the nature of information or exchanges in the website? What topics
do they cover?
4. What can be measures of impact?

What I Have Learned

You are going write a reflection paper on the following questions:

✓ Are your ICT knowledge and skills enough to manage the website?
✓ What are the difficulties that you encountered?

What I Can Do
Go to the YouTube website and watch the video “How to Get the
Facebook Statistics”. To search the video, just simply type How to Get the Facebook
Statistics on the search bar and press enter key or click search button.

After watching the video, practice and apply what you learned and explore more for
new information and techniques.

Lesson
2 ICT in Changing One’s Worldview
 What Is It

In your own observation, thus the lessons of this particular subject that you have
learned this semester have changed your point of view or perception on the nature of ICT into
positive ways or manner of using social media as a tool or platform to give the general public
the true information and not the fake one.
Educate the younger generations on the proper use of this technology particularly by
following the netiquette (good manners in using the internet) in the use of social media and
other web applications.

What’s More

Activity 2 Challenge Question

Look at the image of a night sky below. What has changed since you started working
on this module?

Source: Empowerment Technologies for the Academic Track Teacher’s Guide First Edition 2016 Image
credit: https://commons.wikimedia.org/wiki/User:Matugraphy

10
 What I Have Learned

You make a reflection paper using an ICT platform or application of your choice to
explain your journey of the learning process in making use of ICTs as an empowerment tool.

Guide Questions

1. How did this subject change the way you view ICT?

2. Are they tools to be used to achieve higher goals?

3. After going through the lessons and visiting online sites, reflect on how they are
currently being used. Do you agree or disagree with it?

4. Based on your reflection, do you have recommendations regarding ICT uses in

the country?

Following is an example of a Rubric that may be used for the reflection paper.

Superior (54- Sufficient (48- Minimal (1-47 Unacceptable 60

Criteria points) 53 points) points) (0 points)

Depth of Response
Reflection Response demonstrates a
Response Response demonstrates a lack of reflection
demonstrates demonstrates a minimal on, or
(25% of
an in-depth general reflection on, personalization
total
reflection on, reflection on, of, the theories,
points) and
and and personalization concepts,
personalization personalization of, the theories, and/or
of, the theories, of, the theories, concepts, and/or strategies
concepts, and/or concepts, and/or strategies presented in the
strategies strategies presented in the course materials
presented in the presented in the course materials to date.
course materials course materials to date. Viewpoints and
to date. to date. Viewpoints and interpretations
Viewpoints and Viewpoints and interpretations are missing,
interpretations interpretations are inappropriate,
are insightful are supported. unsupported or and/or
and well Appropriate

11
Criteria Unacceptable
Superior (54- Sufficient (48- Minimal (1-47
(0 points)
60 points) 53 points) points)
 supported. examples are
unsupported.
Clear, detailed provided, as supported with
Examples, when
examples are applicable. flawed
applicable, are
provided, as arguments.
not provided.
applicable. Examples, when
applicable, are
not provided or
are irrelevant to
the
assignment.

Required
Components Response Response Response is
includes all includes all missing some Response
components components and components excludes
(25% of
total points) and meets or meets all and/or does not essential
exceeds all requirements fully meet the components
requirements indicated in the requirements and/or does not
indicated in the instructions. indicated in the address the
instructions. Each question instructions. requirements
Each question or part of the Some indicated in the
or part of the assignment is questions or instructions.
assignment is addressed. All parts of the Many parts of
addressed attachments assignment are the assignment
thoroughly. All and/or not addressed. are addressed
attachments additional Some minimally,
and/or documents are attachments inadequately,
additional included, as and additional and/or not at all.
documents are required. documents, if
included, as required, are
required. missing or
unsuitable for
the purpose of
the
assignment.

Structure Writing is clear, Writing is mostly Writing is Writing is

concise, and clear, concise, unclear and/or unclear and
(25% of well organized and well disorganized. disorganized.
total points) with excellent organized with Thoughts are Thoughts ramble
sentence/ good sentence/ not expressed and make little
paragraph paragraph in a logical sense. There
construction. construction. manner. There are numerous
Thoughts are Thoughts are are more than spelling,
expressed in a expressed in a five spelling, grammar, or
coherent and coherent and grammar, or syntax errors
logical manner. syntax errors

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Superior (54- Sufficient (48- Minimal (1-47
Criteria 60 points) Unacceptable 53 points) points)
(0 points)
 There are no per page of throughout the
more than logical manner. writing. response.
There are no
three spelling, more than five
grammar, or spelling,
syntax errors grammar, or
per page of syntax errors
writing. per page of
writing.
Evidence Response
and Response shows little Response
Practice shows strong Response evidence of shows no
evidence of shows evidence synthesis of evidence of
(25% of synthesis of of synthesis of ideas presented synthesis of
total ideas ideas presented and insights ideas presented
points) presented and and insights gained and insights
insights gained gained throughout the gained
throughout the throughout the entire course. throughout the
entire course. entire course. Few entire course.
The The implications No implications
implications of implications of of these for the
these insights these insights insights for respondent's
for the for the the overall teaching
respondent's respondent's respondent's practice are
overall overall teaching overall teaching presented, as
teaching practice are practice are applicable.
practice are presented, as presented, as
thoroughly applicable. applicable.
detailed, as
applicable.

Source: Empowerment Technologies for the Academic Track Teacher’s Guide First Edition 2016

13
Let’s Summarize
In this module we discussed the following terms in Facebook:

• Reach: Organic – your posts seen through the page’s wall, shares by users, and the
news feed.
• Reach: Paid – your posts seen through paid ads.
• Post Clicks – number of clicks done to your posts.
• Likes, Comments, and Shares – actual interaction done by your audience either
through liking the post, commenting on it, or sharing it on their walls.
• Overview- contains the summary of statistics about your page.
• Likes – contains the statistics about the trend of page likes.
• Reach – contains information about the number of people who was reached by your
post.
• Visits – contains data of the number of times your page tabs (like the Timeline) are
visited.
• Posts – contains data showing when your site visitors visit your site.
• People – contains statistics about your audience’s demographics (age, location,
gender, language, and country). It also includes demographics about the people you
have reached and engaged with.
• Demographics – refers to the statistics characterizing human population usually
divided by age, gender, income, location, and language.

We also discussed the techniques and procedures on how to manage, maintain, and
sustain an online ICT project for social change using Facebook as your platform.

Using the Web and the Internet is fun specially the social media, because this is the
trend today. You can upload and download the information that you want. You could interact
with people around the world in just a few clicks. But it includes full responsibility because it
will make or break you.

As a responsible user of this technology, we should never engage into any cybercrimes
but instead we are going to promote good advocacies by creating web pages and websites
that will educate people the proper use of internet by adhering the Netiquette and also giving
the general public the true information and not the fake one.

14

Assessment
Post Test

Test I. True or False. Write T if the statement is true and write F if the statement is false.

1. Facebook is the number one social media site in the world.

2. Facebook is the second most visited website in the world.
3. Likes contains the summary of statistics about your page.
4. Overview contains the statistics about the trend of page likes.
5. Posts contains information about the number of people who was reached by your
post.
6. Visits contains data showing when (day and time) your site visitors visit your site.
7. People contains statistics about your audience’s demographics.
8. Demographics refers to the statistics characterizing human population.
9. Post Clicks are the number of clicks done to your posts.
10. PDA is one of the examples of mobile gadgets.
11. In maintaining a webpage or website does not need thorough attention.
12. ICT means Information and Computer Technology.
13. Google is an example of social networking site.
14. View Insights is to view the insights of the viewers.
15. Facebook Insights, helps administrators monitor user statistics at no cost.

Test II. Multiple Choice. Write the letter of your answer on the space provided before the number of
each question.

1. Which of the following is not included in the audience demographics?

A. age B. gender C. location D. ethnic group
2. refers to the statistics characterizing human population.
A. Posts B. Demographics C. People D. Visits
3. It contains data of the number of times your page tabs are visited.
A. Visits B. Demographics C. Likes D. Reach
4. A command button that contains the statistics about the trend of page likes.
A. Visits B. People C. Likes D. Reach
5. It contains the summary of statistics about your page.
A. Overview B. Reach: Paid C. Reach: Organic D. Post Clicks
6. Your posts seen through the page’s wall, shares by users, and the
news feed.
A. Overview B. Reach: Paid C. Reach: Organic D. Post Clicks
7. Gives data showing when (day and time) your site visitors visit your
site
A. Posts B. Demographics C. People D. Visits
8. What is the most visited website in the world?
A. Facebook B. Google C. Twitter D. Yahoo
9. You should your webpages every now and then.
A. visit B. upload C. download D. update
10. The good manners in using the Internet.
A. Netiquette B. Procedures C. Rules D. Policies
15
References:
Innovative Training Works, Inc., “ICT Project Publication and Statistics”, Empowerment
Technologies, First Edition, Rex Publishing

Innovative Training Works, Inc., “ICT Project Maintenance”, Empowerment Technologies, First
Edition, Rex Publishing

Julian Gottke on March 06, 2018 Facebook Post Reach explained available at
https://www.quintly.com/blog/facebook-post-reach-explained Accessed last
December. 23, 2018

Will Conley How to Add a Photo to a Public Figure's Facebook Page available at
https://smallbusiness.chron.com/add-photo-public-figures- facebook-
27019.html Accessed last Jan. 21, 2019
Co-authored by wikiHow Staff Facebook Help Center: How Can I Post a Photo to My Friend's
Wall?

Available at https://www.wikihow.com/Upload-Pictures-to Facebook Accessed last

Jan. 21, 2019

Empowerment Technologies Student Reader First Edition 2016 EmTech By

Department of Education Accessed last December 2018

Empowerment Technologies for the Academic Track Teacher’s Guide First Edition 2016 by
Department of Education Accessed last December 2018
 For inquiries or feedback, please write or call:

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