Toyota Internship Report
Toyota Internship Report
ON
TOYOTA MULTAN MOTORS
Submitted By:
Zeeshan Majeed
Roll No. 324
M.Com (Finance)
Session 2018-2020
DEPARTMENT OF COMMERCE
BAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN
ABSTRACT
TOYOTA MULTAN MOTORS from 11th March 2021 to 22nd April 2021 on regular
basis.
The objective of this report is to fully describe my internship program and sharing my
practical experience of Toyota Multan motors. Efforts have been made to compile this
report in such a way that the activities its silent features not only for students but also for
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ACKNOWLEDGEMENT
All prays goes to Allah Almighty who has given me, courage and confidence to complete
this gigantic task. But with the noble passion of hard work, nothing remains difficult. To
write an acknowledgement, after the completion of an enormous task has always been
very enthusiastic for me because it’s the best source to thank all those whose support
enable me to complete this project. After thanking God I will thank to my parents &
family who prayed for me and without their support I might not be able to complete this
internship.
I want to thank for all those personalities, who have been a continuous source of guidance
during the report. I want to say thanks to all the employees of Toyota Motors. Their
attitude towards me was really very positive and appreciable. I want to acknowledge them
with thanks for their help and guidance on each and every step. I made many mistakes as
I had never been confronted with the business world but they never minded and instead of
minding they behaved like my brother. They treated me as their younger brother and
forgave all my inaccuracies. But In this regard, I particularly want to thank some
personalities who have been the continuous source of guidance throughout my internship.
They are
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DEDICATED
Dedicated to my much loved Parents, who uplifted my spirits through their unconditional
love and guidance, my dearest teachers, who gave me strength and hope in every murky
corner of my life, and the unparalleled supervisor; without whose constant vigilance this
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DECLARATION
Zeeshan Majeed
ROLL. NO. 324
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APPROVAL CERTIFICATE
This report "Toyota Multan Motors" by Zeeshan Majeed is accepted in its present form
by the Department of Commerce as satisfying the report requirement for the degree of
M.Com.
Supervisor
Chairman
External Examiner
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TABLE OF CONTENTS
CHAPTER – 1 INTRODUCTION 01
History of Toyoda 01
Postwar growth 03
Customer relationship: 04
Services 05
PARTS, LUBRICANTS & CHEMICALS 06
VISION & MISSION 07
CHAPTER – 2 PRODUCTS & SERVICES 08
Sales 08
PRICE LIST (2015) 09
COMPLETELTY BULIT UNITS (SBUs) 10
CHAPTER – 3 MY LEARNING EXPERIENCE IN DIFFERENT
DEPARTMENTS OF COMPANY 11
SALES DEPARTMENT 11
CUSTOMER RELATION DEPARTMENT 13
SERVICE DEPARTMENT 14
LEASING DEPARTMENT 18
ACCOUNTS DEPARTMENT 21
CHAPTER – 4 FINANCIAL ANALYSIS 23
Ratio Analysis 23
COMMON SIZE ANALYSIS 34
Vertical Analysis 34
Horizontal analysis 36
SWOT Analysis 38
Strength 38
Weaknesses 39
Opportunities 39
Threats 40
CHAPTER – 5 CONCLUSION & RECOMMENDATIONS 41
Conclusion 41
Recommendations for Toyota Motors Multan 41
REFERENCE 42
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CHAPTER – 1 INTRODUCTION
History of Toyoda
Kiichiro toyoda:
(Toyoda kiichiro, June 1894-March 27, 1952) was a Japanese entrepreneur and the son of
Toyoda loom works founder Sakichi Toyoda. His decision to take Toyoda loom works
into automobile manufacturing would create what would eventually become Toyota
Career:
Kiichiro Toyoda made the decision for Toyoda Loom Works to branch into automobiles,
considered a risky business at the time. Shortly before Sakichi Toyoda died, he
encouraged his son to follow his dream and pursue automobile manufacturing — Kiichiro
He resigned from the company in 1950 due to flagging sales and profitability, passing
away two years later. In 1957, his cousin and confidant Eiji Toyoda, became head
of Toyota Motor Corporation, overseeing its successful expansion worldwide and the
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The history of Toyota started in 1933 with the company being a division of Toyoda
Automatic Loom Works devoted to the production of automobiles under the direction of
the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had traveled to Europe and the
United States in 1929 to investigate automobile production and had begun researching
Although the Toyota Group is best known today for its cars, it is still in
the textile business and still makes automatic looms, which are now computerized and
Toyota History
Toyota Motor Co. was established as an independent and separate company in 1937.
Although the founding family's name was written in the Kanji (rendered as "Toyoda"),
the company name was changed to a similar word in katakana (rendered as "Toyota")
because the latter has 8 strokes which is regarded as a lucky number in East Asian
culture.
2
Postwar growth
After World War II, Japan experienced extreme economic difficulty. Commercial
passenger car production started in 1947 with the model SA. The company was on the
brink of bankruptcy by the end of 1949, but the company eventually obtained a loan from
"excess manpower"
1957 Toyopet Crown
In June 1950, the company produced only 300 trucks and was on the verge of going out
of business. The management announced layoffs and wage reductions, and in response
the union went on a strike that lasted two months. The strike was resolved by an
agreement that included layoffs and pay reductions but also the resignation of the
president at the time, Kiichiro Toyoda. Toyoda was succeeded by Taizo Ishida, who was
the chief executive of the Toyoda Automatic Loom Company. The first few months of
the Korean War resulted in an order of over 5,000 vehicles from the US military, and the
company was revived. Ishida was credited for his focus on investment in equipment. One
example was the construction of the Motomachi Plant in 1959, which gave Toyota a
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In 1950, a separate sales company, Toyota Motor Sales Co., was established (which
lasted until July 1982). In April 1956, the Toyota dealer chain was established.
Global presence
Toyota began to expand in the 1960s with a new research and development facility, a
2008 - 2010
With high fuel prices and a weak US economy in mid 2008, Toyota reported a double-
digit decline in sales for the month of June. In January 2010, Toyota suspended sales of
eight recalled vehicle models to fix accelerator pedals with mechanical problems that
could cause them to become stuck. In December 2012, Toyota announced an agreement
Customer relationship:
most important theme to be tackled as the basis of constant and stable growth. CR
activities are operational activities to prevent damaging Toyota’s image and win more
Toyota fans by checking the escalation of trouble through swift, accurate and sincere
4
At IMC Customer Relations is focused on providing complete support to customers by
connecting with them, owning their problems & seeing them through to resolution in an
efficient & effective manner. We believe in our customers and keep them at the forefront
by engaging them through different channels. Four key elements to achieve this are:
Improving the corporate image and better informing customers to support sales
Customer satisfaction is the ultimate objective and a strong coordination between all
tirelessly to provide complete support with the ultimate objective of gaining the approval
Services
We, at Toyota, are committed to provide the best-in-town after-sales experience to our
valuable customers. The relationship with our customers extends beyond the sale of
Our dealership network is staffed with highly-skilled technicians who have undergone
hours of training of Global Toyota Standards. Latest and exclusive diagnostic equipment
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and special service tools support our technicians in providing best after-sales service to
Genuine parts actually save money over the life of your vehicle.
Unfortunately, fake auto parts have become serious problem in recent years. This doesn’t
hurt IMC –it hurts you, the person buying the parts, as well. So if somebody wants to sell
you what appears to be genuine parts that are well below market price, Beware! They
could be imitations. When you get parts from IMC’s authorized dealers you can always
By using the original products we are actually giving a favor to our self, by increasing the
The genuine products actually give an extra life to the car, and you can drive your car
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VISION & MISSION
Vision:
“To be the most respected and successful enterprise, delight customers with a wide range
of products and solutions in the automobile industry with the best people and best
technology.”
Delighting customers.
Mission:
Mission of Toyota is to provide safe & sound journey. Toyota is developing various new
technologies from the perspective of energy saving and diversifying energy sources.
Environment has been first and most important issue in priorities of Toyota and working
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CHAPTER – 2 PRODUCTS & SERVICES
Sales
Toyota Multan motor is taking pride in the fact that they are the premier automobile
organization in the capital. They provide the best 3S (Sales, Service, Spares) facilities.
Multan’s unique position as the capital of Pakistan provides them with an opportunity to
interact with diplomatic staff, multinational companies & a population that boasts the
highest literacy/education standards of the country. Adding to this factor is the highest
Toyota Multan Motors (recognizes) these factors & concisely works towards achieving
our targeted objectives through manpower skills & technology keeping in mind our
specialized areas listed above. Their Sales & Marketing team has an average education in
business related areas of at least 14 years with the maximum of masters in business
polish these skills by arranging & attending seminars, workshops & training upgrades.
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Following are the different products with prices which are offered by the sales department
of Toyota Multan motors. Products are in two categories which are CKD or completely
knocked down mean the parts of the products are imported from abroad and assembled
here in Pakistan while other might be the CBU or completely build up units which are
completely built abroad and are shipped in Pakistan and sold after the payment of
government duties. These are the local products or we can call them CKD’s because their
parts are made in Japan and then they are assembled in Pakistan and after that sold
locally.
Withholding tax
TOYOTA COROLA Ex-Multan Colors offered color range
price Filter non filter
Solid:
1 XLI MT 1300CC 1299 CC 1,645,500 30,000 40,000 Solid
White &
2 GLI MT 1300CC 1299 CC 1,770,500 30,000 40,000 Solid & metallic
Attitude black
5 ALTIS MT 1800CC 1795 CC 2,045,500 75,000 150,000 Solid & metallic Metallic:
Super white,
6 ALTIS MT GRANDE SR 1795 CC 2,170,500 75,000 150,000 Solid & metallic
medium silver,
1800CC
gun metallic,
7 ALYIS CVT GRANDE 1795 CC 2,320,500 75,000 150,000 Solid & metallic strong blue,
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VARIANT EX-Multan Variant EX- multan
price price
4 DAHITSU TERIOS 4*2 AT 1495cc 3,434,000 16 Land cruiser Prado tx MT 2986cc 13,987,500
(diesel)
5 DAHITSU TERIOS 4*4 (PETROL) 1495cc 3,434,000 17 Land cruiser hard top std 3956cc 11,535,000
6 HIAC COMMUTER STANDARD 3.0 L 3,454,000 18 Land cruiser hard top A/C 4.2 L 11,728,500
(DIESEL) clock
7 HIAC COMMUTER DUAL A.C 3.0L 3,877,500 19 Land cruiser top soft std 4.2 L 11,535,000
(DIESEL)
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CHAPTER – 3 MY LEARNING EXPERIENCE IN DIFFERENT
DEPARTMENTS OF COMPANY
1. Sales department
3. Service department
4. Leasing department
5. Account department
SALES DEPARTMENT
In Toyota Multan motors Bosan road Multan, where I am doing internship, in 1st week I
Toyota Multan motors sales two types of units CKD and CBU.
d. Camry etc.
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Requirements for the booking of vehicles:
1. CNIC copy (it should be eligible, clear and readable ad not expired)
3. If customer want to change the color of vehicle (car). It should inform to Toyota
Delivery month is September. To change the color customer can inform to Toyota Multan
Motors on 15 of August.
Booking can be at
Audit
1. Car booking
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6. Finance department communicate to sale admin department
Supplier:
Indus Motors do not produce all the parts. It imports some kits such as
Tire
Engine
Wires etc
Insurance of vehicles:
In Pakistan many car insurance companies are available but Toyota Multan motors
suggest their customer TDL insurance company which charge 3.99% for 1 year while
other companies charge 4% in market. Some companies also charge less than market rate
2.5%.
In Toyota Multan Motors Bosan road Multan, where I am doing internship, in 2nd week I
Customer relation department maintain relation with customer and remain them for their
vehicle services put appointment sheets in the appointment board. They call to customer
for following
Inquiries
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Manual sheets call for vehicles services for 1000km, 5000km, 10.000km and
15000km.
Calls for update address for sending birthday cards and presence (service
discount cards).
Customer relation employees maintain record of the KPI,s on daily basis and pasted it on
Customer officer surveys to the customers who came for their vehicle services to know
their view points about their services and dealership. They fill relation indicator (CRI)
survey reports.
SERVICE DEPARTMENT
In Toyota Multan Motors Bosan road Multan, where I am doing internship, in third and
Service division:
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Services: General repairing (workshop)
Steps:
1. Production
4. Give vehicle to advisor (advisor made bill and handed over it (vehicle and bill) to
the customer)
Mechanical parts:
B. Tuning
Tuning parts:
Plugs:
Air filter:
Dry
Fuel filter:
Life is 40,000km
C. Break tuning
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Break parts:
Disc pads:
Suspension parts:
Staring
Link rods
Tinning pads:
Chain:
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Previous chains (life is 75,000km)
F. AC service
H. Oil filter
I. Air filter
Horn
Lights
Ac
Battery
Packages:
corolla
core
Super light 5000km, 25000km, 1700 1300 Tuning
35000km, 115000km replacement
alignment
balancing
Light 10,000km, 20,000km, 3000 2000 General
30,000km, 50,000km, checkup:
70,000km, 90,000km, Electrical
100,000km sensors
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Nut Bolt
Wheel
condition
Tire condition
LEASING DEPARTMENT
In Toyota Multan Motors Bosan road Multan, where I am doing internship, in fifth week
Vehicles on lease:
Installment: up to 30,000
installment.
Policemen
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Lawyer
Showbiz
Down payments:
Imported cars:
Vitz
Passo Alto
Core
EXIO 1500cc
Age:
19
30%.......35% of total sale of Toyota Multan
Bank Al-falah
Faisal bank
Bank of Punjab
Meezan bank
Askari bank
Required documents:
Salary certificate
Employment certificate
Service certificate
Adam jee
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Jubilee
Al-falah insurance
United insurance
Askari insurance
EFU
Habib insurance
ACCOUNTS DEPARTMENT
In Toyota Multan Motors Bosan road Multan, where I am doing internship, in sixth week
o Balance sheets
o Income statements
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Prepare job orders
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Ratio Analysis
Liquidity Ratios
2. Inventory turnover
7. Operating cycle
8. Current ratio
9. Working capital
Its efficiency or activity ratio that measures how many times a business can turn
Toyota motors
Analysis.
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The turnover of receivables varies between three years. In 2019 the receivables turnover
is highest as compare to other years, this would be a positive trend for Toyota motors.
2. Inventory turnover.
The inventory turnover is a measure of the number of times inventory is sold or used in a
Toyota Motors
Times 61 68 22
Analysis.
merchandise, so it is important to have a high turn. In 2018 the inventory turnover is high
Inventory turnover in days measures of the number of times inventory is sold or used
Toyota motors
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Particulars 2017 2018 2019
Analysis.
times per year. In 2019 the inventory turnover in days is greater as compared with other
how long it takes a company to turn its inventory, so less days is preferable for the
company.
Toyota motors
Analysis.
This formula divides the number of days in a year into the cost of goods sold
and then divides the resulting figure into ending inventory. The increase in number of
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day’s sales in inventory from 7 days at the end of 2017 to 28 and 59 days at the end of
2018 and 2016 respectively, indicates a negative trend for Toyota motors.
Account receivables turnover in days means that in how many days the company
Toyota motors
receivables
Analysis.
The account receivables turnover in days is computed using the average gross
receivables. The computation for Toyota motors at the end of 2017 the days are decreased
as compared to other tow year and this is a positive trend for the company.
The number of day’s sales in receivables relates the amount of the account
receivables to the average daily sales on account for this computation, the accounts
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Day’s sales in receivables = Gross receivables
Net sales/365
Toyota motors
Analysis.
This formula divides the number of days in a year into the sales of account and
then divides the resulting figure into gross receivables. The decrease in day’s sales in
receivables from 22 days at the end of 2018 to 18 and 19 days at the end of 2019 and
motors.
7. Operating cycle.
The operating cycle represents the period of time elapsing between the acquisition
of goods and the final cash realization resulting from sales and subsequent collections.
Toyota motors
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Analysis.
The operating cycle can be determined from the receivables liquidity figures and
the inventory liquidity figures. For Toyota motors in 2017 the turnover days are minimum
8. Current ratio;
Current ratio is a financial ratio that measures whether or nit a firm has enough
resources to pay its debts over the next 12 months. It compares firm’s current assets to its
current liabilities.
TOYOTA MOTORS
Analysis.
Currently, many firms are not successful in staying above a current ratio of 2.00.
This indicates a decline in the liquidity of many firms. It also indicates better control of
receivables and inventory. In case of Toyota motors in 2017 the current ratio is maximum
but less than 2.00 it indicates a better control on receivables and inventory.
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9. Acid-test ratio
The quick ratio is a measures of how well a company can meet its short-term
TOYOTA MOTORS
TRADE)
Analysis.
The acid test (or quick) ratio relates the most liquid assets to current liabilities. In
case of Toyota motors the quick ratio in 2017 was maximum this shows a favorable for
this firm.
receivable), decrease current liabilities (reduce short term debt), increase net income to
TOYOTA MOTORS
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particulars 2017 2018 2019
liabilities
ANALYSIS.
business. In 2018 the working capital is highest this indicates a positive trend for the
Toyota motors.
PROFITABILITY RATIOS
1. Return on assets(ROA)
Return on assets measures the company ability to utilize its assets to create profits
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Toyota motors
14 % 11% 9%
ANALYSIS.
In 2017 the return on assets of the firms is maximum its mean the Toyota motors
utilize its assets for maximum profits this was a positive trend for the firms. In 2019 the
return on assets turnover ratio is lowest as compare to other years this is unfavorable for
the firm.
The total asset turnover indicates the efficiency with which the uses its assets to
generate sales.
Toyota motors
Analysis.
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The total asset turnover computation has refinements that relate to assets
(dominator) but not relate to net sales (numerator). In case of Toyota motors the total
assets turnover in 2018 and 2019 is smaller as compare to 2007. This decrease would be
considered to be immaterial.
The gross profit margin measures the percentage of each sales dollar remaining
Toyota motors
ANALYSIS.
step format. Otherwise the gross profit margin must be computed. Which is the case
with Toyota motors the gross profit margin in 2017 and 2019 as compared to 2018 ad
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This ratio measures the firm’s ability to make productive use of its property, plant
and equipment by generating sales dollars. Since construction in progress does not
Toyota motors
Ratio 76 times per year 43 times per year 35 times per year
ANALYSIS.
Sales to fixed assets increased in 2017 and 2018 as compared to 2019. Sales
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Vertical Analysis.
Definition.
A method of financial statements analysis in which each entry for each three
The main advantage of vertical analysis is that the balance sheets of business of all
size can easily be compared. It also makes it easy to see relative annual changes within
one business.
Income statement
(-) income tax liability for the year (0.019%) (0.01%) 0.015%
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Vertical Analysis.
Balance sheet
Current liabilities
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Horizontal analysis.
Definition.
The analyst will use his or her discretion when choosing a particular timeline;
however the decision is often based on the investing time horizon under consideration.
Income statement
(-) income tax liability for the year (100%) (72%) (90%)
Horizontal Analysis:
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Balance Sheet
Current assets
Current liabilities
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SWOT Analysis
SWOT analysis is strategic planning method used to evaluate the Strengths, Weaknesses,
specifying the objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieve that objective. I will
examine the complete business structure of Toyota Multan motors in specific and Toyota
Strength
Toyota Corporation in general is multinational organization working in more than 170
countries worldwide which is one of its major strength to portray its strong organizational
image. Toyota is having high financial strength and growth rate as well. Toyota is
environmentally safe and having highly customized products which helps to create the
strong brand image of the company. Toyota is investing high budgets on the research and
development sector and is highly penetrating in key US, European and Chinese markets
while is now one of the leading car manufacturing company of the world.
On specific terms Toyota Multan motors is utilizing that strong brand image of Toyota
Company and gaining more and more trust of its customers. Customers are savvier in this
technologically advanced world and hence they have more confidence in Japanese
technology and products of Toyota weather they are as a whole came from Japan or
comes in parts and later assembled in Karachi. Toyota Multan motors having the key
advantage of its location in Multan. Toyota Multan motor is situated in Aabpara which is
a key business area regarding automobile industry due to its strategic location. They are
capturing customers from Multan as well as from Rawalpindi and other areas. They have
developed a long poll of loyal customers because they were the pioneer dealerships in
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Multan and on the other hand they are almost at the center if we observe Multan and
Rawalpindi altogether on the map. They are holding their loyal customers from
Weaknesses
In general Toyota vehicles are manufactured in Japan and US so when exported to
developed countries they are treated as foreign products while in developing countries
this became their strength. Disasters like earthquake etc had great impact on their
manufacturing due to their manufacturing in only one part of the world while on the other
hand competitors had located their manufacturing plants strategically in different part of
the world to gain more benefits. Hence competitors are affected less with the disasters.
While on the other hand on specific note Toyota Multan motors is also facing the same
problem. Honda or other competitors don’t have more issues with their manufacturing or
supply of vehicles while Toyota Multan motors face this problem and they also lose their
potential customers due to these issues. Their other weakness is to give less importance to
customers who are less interested to buy the products from them. They are not running
behind their customers and are not catching them. They might use better and diligent
Opportunities
Toyota in general in order to gain more value of customers have to made more and more
fuel efficient cars and this can be achieved with the help of hybrid gas-electric vehicles.
On the specific terms Toyota Multan motors have to complete its competitors with better
sales force and efficient marketing strategies. Sales force should be educated regarding
the product line of Toyota and should be equipped with knowledge in order to convince
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and motivate more and more customers toward their own products and in order to create
and portray more strong value of their products with respect to the prices that they charge.
Threats
Toyota in general has many threats. Some of them include saturation and increased
shifts in exchange rates are affecting the cost of the vehicles as well as of the raw
materials. Rise of fuel prices are also affecting the sale of the vehicles in different
countries.
Toyota Multan motors is having many more threats in general including the competitors
having more unsafe and cheaper products to attract the customers and in turn Toyota is
losing its sales rapidly and fuel prices are also devastating the market of Toyota Multan
motors. People are more reluctant to buy because to higher fuel prices. Exchange rates
and import duties and taxes are also major threats. Government is enforcing more taxes
and in turn affecting the sale of the vehicles. Toyota is finding different ways to cut cost
without cutting the quality of their products in order to gain more value from their
customers.
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CHAPTER–5 CONCLUSION & RECOMMENDATIONS
Conclusion
Concluding the whole internship in Toyota Multan motors I have observed that sale of
products is obviously directly related with how well you market your products and the
skills. These skills come inside person only by one simple principle which is “learning by
doing”. One has to act in appropriate way in order to learn new and new skills and to keep
the mind accelerated and motivated for the increased sale of the vehicles. The main
function of Toyota Multan motors was to sale the vehicles but they were also deriving the
other needs for different other spare part and products. So they are exploiting their
Following are few recommendations for Toyota Multan motors where I have spent my
1. Toyota Multan motors should have separate sales person or sales personnel for the
people who just walk in the showroom in order to make them loyal and potential
customers in future.
2. Pays for the sales staff should be increased on the basis of sales as well as on
regular intervals so that employees have some hope and motivation to work
increase sales as the sales force is more involved in the sale of products to
4. Problems and conflicts due to late delivery of vehicles should be solved in order to
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Reference
I have made this report with the help of my educational comprehension, my learnings
http://toyotabwp.com/contact.html
http://toyotabwp.com/sale.html
http://toyotabwp.com/lps.html
http://toyotabwp.com/services.html
http://toyotabwp.com/parts.html
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