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Case-Study Coca-Cola PDF

Route Mobile provided Coca-Cola UAE with a WhatsApp Business Platform to automate online ordering and improve the customer experience. This allowed customers to place orders directly through WhatsApp without needing to visit Coca-Cola's website or app. The platform simplified the ordering process with easy-to-browse catalogs and enabled payments within WhatsApp without leaving the chat. As a result, Coca-Cola UAE saw an enhanced conversational experience for customers, increased ordering efficiencies, and improved branding by interacting with customers on a popular messaging platform.

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Bhargav vanapalli
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53 views4 pages

Case-Study Coca-Cola PDF

Route Mobile provided Coca-Cola UAE with a WhatsApp Business Platform to automate online ordering and improve the customer experience. This allowed customers to place orders directly through WhatsApp without needing to visit Coca-Cola's website or app. The platform simplified the ordering process with easy-to-browse catalogs and enabled payments within WhatsApp without leaving the chat. As a result, Coca-Cola UAE saw an enhanced conversational experience for customers, increased ordering efficiencies, and improved branding by interacting with customers on a popular messaging platform.

Uploaded by

Bhargav vanapalli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WhatsApp Business

Platform

C A S E S T U D Y

Route Mobile’s
WhatsApp Business
Platform
Improved online customer engagement with
the WhatsApp Business Platform
C A S E S T U D Y

R O U T E M O B I L E ’ S W H A T S A P P B U S I N E S S P L A T F O R M

Here’s how Coca-Cola UAE boosted their online


engagement through automation with Route
Mobile’s WhatsApp Business Platform.

About the organisation


Coca-Cola UAE is a subsidiary of the Coca-Cola Company that
manufactures Coca-Cola or Coke. Coca-Cola has sold many Coke products,
which are sold across 200 countries. It serves more than 1.8 billion
beverages servings each day across the world.

Ranked No.87 in the 2018 Fortune 500, Coca-Cola is listed as one of the
largest United States corporations by total revenue. According to
Interbrand, they have been called one of the best global brands of the
year 2020 and were ranked as the sixth most valuable brand in the world.
Coca-Cola has evolved completely into a beverage company, with more
than 1.9 billion drink servings across 200 countries.

There are more than 700,000 individuals employed by Coca-Cola with


225+ bottling partners who ensure that there is consistent delivery of
refreshments across the globe. With a gigantic portfolio of 200 brands
and thousands of beverages ranging from soft drinks and waters to coffee
and teas,

© Route Mobile Limited www.routemobile.com


C A S E S T U D Y

R O U T E M O B I L E ’ S W H A T S A P P B U S I N E S S P L A T F O R M

Challenges faced

The client wanted to provide a seamless experience for


their customers to place an order without needing to
visit the website or use the mobile app to place orders.

Scripted the success story by

WhatsApp Business Automated the entire


Platform significantly order management
improved the buying with the help of
experience for the easy-to-browse
customers. catalogues

Simplified payment for orders via Coca-Cola’s


Payment Gateway without leaving the chatbot

Outcomes of #RouteItRight
methodology
● End-to-end smooth, seamless buying experience for the customers
● An enhanced conversational customer experience at every step of the way.
● Automate the entire process with the help of a popular messaging platform.
● Improved sense of branding by bringing the brand closer to the customer.
● A cost-effective solution along with providing customer support over the channel.
● Increased efficiencies with quicker ROI than traditional e-commerce methods.

© Route Mobile Limited www.routemobile.com


About
Route Mobile
Limited
Founded in 2004, Route Mobile is one of
the leading Cloud Communications
Platform service provider offering
Communication Platform as a Service
(CPaaS) solutions that caters to enterprises
and OTT players (streaming media service)
to improve their customer interaction &
enhance customer engagement.

Route Mobile's communications platform


comes with a unified API that includes
wide range of products & services for
diverse set of industries.

Route Mobile through its acquired


company 365squared caters to telecom
operators by providing them firewall,
analytics & monetization solutions &
Call2Connect offers world-class customer
support solutions, back office &
consultancy services as well.

© Route Mobile Limited www.routemobile.com

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