TRANSFORM DATA INTO ACTIONABLE

INSIGHTS AND BUSINESS SOLUTIONS

DATA ANALYTICS
ESSENTIALS
PROGRAM
Now Featuring Module on ChatGPT and Generative AI

3 Months | Online | Certificate of Completion

from The University of Texas at Austin
About the Program
11.5 million new data science and analytics jobs are expected to be created by 2026.
Source: U.S. Bureau of Labor Statistics

USD 105.8 billion predicted market value for data analytics by 2027.
Source: Analytics Insight

The Data Analytics Essentials Program is designed in partnership with leading experts at the
McCombs School of Business at the University of Texas at Austin. Over the course of three
months, you will develop the critical foundational skills required to break into the analytical
world, including a self-paced module on ChatGPT, the new optimizing language model that has
taken the world of AI to new dimensions.

The program will help you learn from practicing data analysts with diverse backgrounds,
weekly personalized mentorship sessions and regular real-world case studies. It brings to life
dynamic data analytics concepts through expert-led sessions and self-paced videos, three
hands-on projects, and in-depth mentoring sessions. Through the program, you can gain
analytical skills that are in demand not just across data-related fields, but also in fields such as
communication, business, management, healthcare, and many others. At the end of this
program, you will have developed skills that demonstrate your industry readiness to employers
and earned a certificate of completion from the University of Texas at Austin.

You will learn in-demand skills, tools, and concepts

such as:

• Python
• Excel
• RDBMS
• Business statistics
• Data visualization (Tableau)
• Querying data with SQL
• Exploratory data analysis
• + More

Program Highlights
3-Month Online Program Personalized Evaluation and Feedback
12 Weekly Online Mentorship Sessions for all Projects
3 Hands-On Projects Shareable e-Portfolio
Dedicated Program Manager Certificate of Completion from the University

Academic Learning Support (GL Community, of Texas at Austin

Project Discussion Forums, Peer Groups) Career Support

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Get the UT Austin Advantage
Founded in 1883 and home to more than 51,000 students and 3,000 teaching faculty, The
University of Texas at Austin is one of the leading public universities in the United States. The
University of Texas at Austin name is globally recognized as a leader in the domains of science,
business, technology, and social science. This is especially true for business analytics, where it
is ranked at #6 in the world (QS World University Rankings, 2021).

IN BUSINESS ANALYTICS
#6 QS Business Analytics Ranking 2021

The university has also been consistently ranked among the top 20 public universities by U.S.
News & World Report, with 15 undergraduate programs and 40+ post-graduate programs
ranked in the top 10 nationally. With a proven track record of successes, cutting-edge research
and teaching methods, you can be confident that you are learning from the best of the best.

Who is This Program For?

Do you want to keep pace with a business world that’s becoming increasingly data-driven? Are
you ready to transition to a rewarding career as a data/business analyst? If so, this program
may be the right choice for your career goals, even if you don’t have programming experience.
It is the right fit for you if:

You are a recent graduate or early-career professional looking to develop job-ready skills in
data analytics and business intelligence domains. The program prepares you for a role as a
Data Analyst or a Business Analyst.

You are looking to break into the world of data and leverage it to make analytical decisions
across functions and industries.

You are looking to build foundational skills in analytics over a short-term period with a
manageable resource commitment.

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Time Commitment
This program is designed with the needs of the busy career professional in mind. Each week
will consist of a two to three-hour recorded lecture, a two-hour weekend mentored learning
session, and hands-on practical application projects. In total, you will invest an average of
8-10 hours of learning per week and engage in over 40 hours of video and self-paced
learning content.

Successful completion of the course may qualify you for various entry-level technical roles,
including:

Data Analyst Product Analyst

Business Analyst
Analytics Engineer

BI Analyst Data Architect

Data Journalist Data Engineer

Research Analyst

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Course Curriculum: What You’ll Learn

WEEK COURSE TOPICS

Introduction to Excel
• Why Excel? What are the Advantages
of Excel?
• CSV File Format
• Tools, Ribbons, Commands
• Cell Referencing
• Tables
• Basic Arithmetic Functions (+,-,*,/)
• Date Functions
• Sorting
• Filtering
0 Pre-Work • IF ELSE

Descriptive Statistics
• Seeing Patterns in the Data
• Sample and Population
• Central Tendency (Mean, Median,
Mode)
• Dispersion (Range, Variance,
Standard Deviation)
• Five Point Summary

Analytics Life Cycle - An End To End

1-2 Data Analytics Use Case
Foundations • Introduction to Analytics Lifecycle
• Datasources and Databases
• A Typical Data Pipeline
• Insight Generation and
Recommendation
• End-to-End Business Case Study
Solution Demo

05
04
 Generating Insights Using Excel
• Pivot Tables
• Sorting Data In Pivot Tables
• Filtering Data In Pivot Tables
• Analyze Tab
• Exploring Charts
• Descriptive Statistics

3-5 Creative Storytelling Storyboarding 101 with Tableau

with Tableau
• Tableau Public Installation
• Dimensions and Measures
• Data Types
• Choosing-charts with SHOW ME
• Calculations
• Dates and Date Functions
• Filtering
• Dashboarding-101
Tableau for Building Interactive
Dashboards
• Parameters
• Actions
• Sorting
• Special Charts
• What-if-Analysis
• Reshaping Data
• Level-of-Detail
Project Week

6-8 Data Analytics with SQL Querying Data with SQL

• MySQL Installation
• Importing a Database
• Introduction to RDBMS
• Selecting Data
• Filtering Data

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 Advanced Querying to Extract
Business Insights
• Aggregating Data
• Joining Data
• Window Functions
• Order-of-Execution
• Extracting Data to Excel to Perform
Data Analysis

Project Week

9-12 Data-Driven Insights Introduction to Python Programming

Using Python • Setting Up Google Colab
• Variables
• Data Types
• Data Structures
• Conditional Statements
• Loops
• Functions
Data Transformation Using NumPy
and Pandas
• NumPy Arrays
• NumPy Functions
• Indexing
• Accessing
• Pandas Series
• Pandas Dataframes
• Saving Loading
• Merging Dataframe
• Pandas Functions

Exploratory Data Analysis

• Data Sanity Checks
• Univariate Analysis
• Bivariate Analysis
• Missing Value Treatment
• Outlier Detection

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 Additional Content: Data Visualization
with Seaborn
• Histogram
• Box Plot
• Line Plot
• Scatter Plot
• Joint Plot
• Violin Plot
• Strip Plot
• Heatmap
• Plotly
• Customizing Plots
Project Week

Self-Paced Module Demystifying ChatGPT and Applications

• Overview of ChatGPT and OpenAI
• Timeline of NLP and Generative AI
• Frameworks for understanding
ChatGPT and Generative AI
• Implications for work, business, and
education
• Output modalities and limitations
• Business roles to leverage ChatGPT
• Prompt engineering for fine-tuning
outputs
• Practical demonstration and bonus
section on RLHF

08
How You’ll Succeed
The program combines expert-guided content with support from industry professionals to help you
succeed during our program and be job-ready from day one. Learn directly from the
world-renowned faculty at the University of Texas at Austin.

Recorded Lectures by World-Class Faculty

The program curriculum is taught by the world-renowned University of Texas at Austin faculty and
a global team of experts in data analytics.

Faculty and Industry Experts

DR. DAN MITCHELL

Assistant Professor, McCombs School of Business.
Ph.D., The University of Texas at Austin

DR. KUMAR MUTHURAMAN

Faculty Director, Center for Research and Analytics, McCombs School of Business,
The University of Texas at Austin. H. Timothy (Tim) Harkins Centennial Professor.
M.S & Ph.D., Stanford University

VIVEKANAND R
Operations Director / Corporate Trainer

DENVER DIAS
Senior Data Science Consultant

UDIT MEHROTRA
Data Scientist at Dell Technologies
B.Sc. in Statistics and Statistical Modeling

DAVID KASPAR
Senior Data Scientist,
Nike

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 Mentorship Sessions with Industry Experts

The program gives you opportunities to interact with experienced mentors through weekly
sessions to help you practically apply the skills learned in lectures. These collaborative
sessions are conducted in small groups to help you overcome obstacles, brainstorm, and
network with industry professionals across the world.

HARSH LANGALIA
ALI MASRI AKSHEY SINGHAL
Senior Data Engineer,
Lead Data Engineer, Data Engineer,
SoFi
Ford Motor Company Alexsei

HASSAN SAIDINEJAD SAMAN RAHBAR

Data Scientist, Senior AI Scientist,
Intact Global Relay

Portfolio-Building Projects

Demonstrate your skills to potential employers by building a portfolio of industry-relevant

projects, quizzes, and case studies. Previous project topics have included:

FoodHub Industry - Food Service

Summary - A food aggregator company, FoodHub, offers access to multiple

restaurants through a single smartphone app. The company stores past order
data from registered customers on their online portal, which the project uses
to perform exploratory data analysis and explore insights around the demand
for different restaurants and improve customer experience.

Tools and Concepts - Python | Pandas | Numpy | Seaborn

New-Wheels Industry - Automobile

Summary - New-Wheels, a vehicle resale company, has launched an app with

an end-to-end service from listing the vehicle on the platform to shipping it
to the customer's location. This app also captures the overall after-sales
feedback given by the customer. This project works to create a pipeline that
organizes and maintains the data using an SQL database, answers the
business questions and creates a quarterly business report for the CEO of the
company.

Tools and Concepts - MySQL | Databases | DML

Gamers' Arena Industry - Entertainment

Summary - Gamers' Arena is a website that provides information about video

games and keeps track of game releases and sales across various platforms
and genres. The project focuses on designing an interactive dashboard and
taking a necessary decision based on the insights generated by answering
the business questions.

Tools and Concepts - Tableau 10

A Structured Learning Journey

View and Learn Engage in a Mentor Session

from Video Content

Consume video lectures Clarify your doubts and

by the University of Texas at practice on live data-sets
Austin faculty & industry with your mentor on
experts over the week. the weekend.

Complete a Participate in Webinars by

Hands-On Project the University of Texas at Austin

Work on a real-world problem Get an insider’s perspective into

to apply concepts and techniques the industry through webinars with
learnt in the module. leading University of Texas at
Austin faculty every month.

PROGRAM MANAGER:
YOUR PERSONAL
GUIDE
Your Program Manager is your single point of contact for all
academic and non-academic queries. Whether you are stuck
on a topic or get a sudden request for work travel, the
Program Manager will hand-hold and guide you through all
situations, leaving no query unanswered. They will also keep a
track of your learning journey and will give you personalized
feedback and required nudges to ensure your success.

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Key Learning Outcomes
When you complete this program, you will be able to:

Understand the data analytics landscape from a business, technical, and

conceptual perspective.

Perform exploratory data analysis using Excel, SQL, Python, and Tableau.

Query and transform data in an SQL database to generate analytical data, business
reports, and insights.

Master foundational knowledge of databases and how to use them to manage,

extract, and transform data using SQL.

Understand how to illuminate business problems by storytelling using data

visualizations.

Gain working knowledge of using Python for end-to-end data analysis for a
variety of business problems.

Career Success Stories

I'm a high school senior who took the Data Analytics Essentials program
from UT McCombs School of Business in collaboration with Great Learning.
I learned MySQL, Excel, Python, Google Colab, Jupyter, and Tableau and
JONATHAN SIMS feel confident in using them for future projects. This program has
Little Rock equipped me with all the essentials to pursue a career in Data Analytics.
Thanks to Great Learning for this opportunity.

I enrolled in the Data Analytics Essentias program by the University of

Texas at Austin and Great Learning to use my analytical skills more as a
music curator at Apple. My Program Manager and mentors were excellent,
VANYSHA JACKSON and I learned Excel, MySQL, Python, and Tableau. Now, I feel prepared for
Music Curator my journey as a data analyst. If you take this program, stay focused, show
up, do the work, communicate, and ask many questions!

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 I recently completed the Data Analytics Essentials program with Great
Learning and and the University of Texas at Austin. With 6 years of data
management experience and a bachelor's in finance, I chose Great Learn-
ing's Analytics program during the pandemic to improve my job prospects.
LUGINA QHESPE
The program taught me Pandas, Seaborn, and Google Colab, and I com-
Contract Analyst
pleted 3 projects in SQL, Python, and Tableau projects. These skills are
already benefiting me in my current role, and I'm thankful for the Program
Managers' support throughout the program.

Certificate of Completion
Upon successful completion of the program, learners will receive a certificate from the
University of Texas at Austin.

The University of Texas at Austin

Conferred to attest that

E
John Doe

M P L has successfully completed the

SA
Data Analytics Essentials Program
presented by the
McCombs School of Business
February 2022

Gaylen Paulson, Ph.D. Kumar Muthuraman, Ph.D.

Associate Dean and Executive Director Faculty Director, Business Analytics and AI Programs
Texas Executive Education Texas Executive Education

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 Career Support
When you choose this program, you also get access to Great Learning’s extensive pool of
industry experts and dedicated career assistance.

• 7.1 MILLION+ LEARNERS

• 5800+ INDUSTRY EXPERT MENTORS
• 170+ COUNTRIES
• 2600+ HIRING COMPANIES
• BEST ED-TECH COMPANY OF THE YEAR*
*Indian Education Awards 2022
*EdTech Review Awards 2020

• BEST ONLINE SKILLS PROVIDER*

*Education Innovation Awards 2022

Resume & Linkedin Profile Review

We’ll help you build your resume and highlight your skills and your previous professional experience.

Interview Preparation
Get an insider's perspective to understand what recruiters look for and learn how to crack interviews
with our interview preparation sessions.

Our Alumni Work at

and many more...

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Admission Process

STEP 1 : Apply
Fill in the easy online application form.

STEP 2 : Screening
Go through a simple screening call to ensure the
program is a good fit for your goals.

STEP 3 : Join the Program

Once selected, you can reserve your seat by paying
the enrollment fee.

Note: Admission to the program is subject to document verification.

Program Fees
USD 2,200

Upcoming Cohort
Visit our website to learn more about application
deadlines for upcoming cohorts

Visit our Website

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Program Partners
The University of Texas at Austin’s McCombs School of
Business is a premier business school at a world-class
public research university. It cultivates principled leaders
and develops ideas through high-quality instruction,
experiential learning, and the pursuit of relevant,
groundbreaking research, shaping those who will shape
tomorrow and solve the most challenging problems.

Great Learning is a leading global ed-tech company for

professional and higher education. It offers industry-relevant
programs across Technology, Data, and Business domains.
The programs are developed in collaboration with top
universities such as Stanford GSB Executive Education, MIT
Professional Education, Wharton Online, The University of
Texas at Austin, Northwestern School of Professional
Studies, NUS, Deakin University, IIT Madras, IIT Bombay, and
more. Great Learning is on a mission to enable
transformative learning and career success in the digital
economy for professionals and students across the globe
and till date, we have impacted over 7.1 million learners from
170+ countries.

Ready to power your career with

the latest analytical skills?

APPLY NOW

CONTACT US
Speak to a Program Advisor
+1 512 877 8310

Reach out to us at
[email protected]

Visit our Website

https://www.mygreatlearning.com/data-
analytics-essentials-online-course
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