School Luis Palad Integrated High School Grade Level 12

Learning Area Media and

Teacher RENIEL T. VILLAVERDE Information
Literacy (MIL)
LESSON
EXEMPLAR Teaching Date Quarter 1st
and Time September 5, 2022

I. OBJECTIVES At the end of the lesson, learners are expected to;

1. Identify how media have evolved throughout time – from traditional to new
media.
2. Make a timeline of the means of communication that they have used.
3. Write/discuss role and importance of media in their daily lives.
The learner demonstrates understanding of media and information literacy (MIL) and
A. Content Standards MIL related concepts.

B. Performance The learner organizes a creative and interactive symposium for the community
Standards focusing on being a media information literate individual

C. Most Essential
Learning Competencies Identifies traditional media and new media and their relationships (MIL11/12EMIL-
(MELC) IIIb5)
(If available, write the
indicated MELC)
II. CONTENT The Evolution of Traditional to New Media
III. LEARNING RESOURCES
A. References  Pivot Module- Media and Information Literacy
a. Teacher’s Guide
Pages
b. Learner’s Materials
Pages
c. Textbook Pages
d. Additional
Materials from
Learning Resources
B. List of Learning  Pivot Module- Media and Information Literacy of Education
Resources for
Development and
Engagement Activities
IV. PROCEDURES
A. Introduction What I need to know
 This lesson focuses on how media have evolved throughout time – from pre-
industrial age to information age; the evolution of traditional to new media. It
will help the students to reflect on the purpose and use of media in our
society.
What’s new
 The students will determine the forms of traditional and new media and they
will know how the evolution of media shaped the values and norms of
people and society.
B. Development
Learning Task 1
The students will identify what forms of media they have experienced using
then, they will make a timeline of the means of communication that they
have used. They will be guided with the given rubric.

Sample:

Follow-up questions:
1. Based on the timeline that you have created, how do media evolved over
time?
2. Is the evolution of media inevitable?
3. What is the role and importance of media in our daily life?
 (Discussion)
C. Engagement
The Evolution of Traditional to New Media

The term “media” is described as means of communication for people

which includes newspapers, radio, televisions, and the internet. In the advent of
the “new normal”, the role of media has been highlighted more than ever. The
society relies heavily on media and information technology, not only for
communication, but also for information dissemination, distance learning, work at
home, etc. With the attainment of technological advancement, people wondered
how media changes throughout time and what forms of media exist in different
ages. To answer these queries, let us now discover how media have evolved from
pre-industrial age to information age.

Pre-Industrial Age (Before 1700s)

During pre-industrial age, about 4.5 million years ago, the early hominids
discovered fire, developed paper from plants, and built weapons (Teaching Guide
for Senior High School Media and Information Literacy, p. 20). The prehistoric
inhabitants used stone tools and metals as part of their daily activities like hunting
and gathering. They also used crude stone tools to create things considered rock
art. These prehistoric arts such as petroglyphs and pictographs were considered
the earliest forms of traditional media (Magpile , 2016, p 17-18).

Industrial Age (1700s - 1930s)

The industrial age occurs during the industrial revolution in Great Britain.
This period brought in economic and societal changes, such as the substitution of
handy tools with machines like the power loom and the steam engine. The
transformation of the manufacturing industry, and commercial enterprise for mass
production of various products occurred. Also, long-distance communication
became possible via telegraph, a system used for transmitting messages.
(Magpile, 2016, p. 19-20)

Electronic Age (1930s - 1980s)

The electronic age started when people utilized the power of electricity that
made electronic devices like transistor radio and television work. The creation of
the transistor piloted the rise of the electronic age. The power of transistors was
used in radio, electronic circuits, and early computers. In this period, people made
use of air access to communication. (Teaching Guide for Senior High School
Media and Information Literacy, p. 21)

Information Age (1900s - 2000s)

The information age is a period also known as the digital age. This period
signified the use of the worldwide web through an internet connection.
Communication became faster and easier with the use of social networks or social
media platforms such as Facebook, Messenger, Instagram, Twitter, among others.
The rapid technological advancement and innovation with the use of
microelectronics lead to the development of laptops, netbooks mobile phones, and
wearable technology. (Teaching Guide for Senior High School Media and
Information Literacy, p. 21)

D. Assimilation
What I have learned

Learning Task 2
The students will complete the table below by providing examples of media in each
column. Then, they will answer the question that follow.

Pre-Industrial Age Industrial Age Electronic Age Information Age

Processing Question:
How do people communicate, store and share information in different ages?

_____________________________________________________
_____________________________________________________
_____________________________________________________
 Learning Task 3

The students will interview an elder in their family, preferably someone who is not
included in their generation. Make them recall the forms of media that they used
either as sources of information and entertainment. After the interview, the students
will share the data that they gathered in class.

V. REFLECTION The learners will write on their notebook their personal insights about the lesson
(Reflection on the type of using the prompts. Today….
Formative Assessment I understand that _____________.
used for This Particular I realize that __________________.
Lesson)

Prepared by:

RENIEL T. VILLAVERDE
Subject Teacher

Checked by:

AILEEN B. PANGANIBAN
SGH, HUMSS
 School Luis Palad Integrated High School Grade Level 12

Learning Area Media and

Teacher RENIEL T. VILLAVERDE Information
Literacy (MIL)
LESSON
EXEMPLAR Teaching Date Quarter 1st
and Time September 8, 2022

I. OBJECTIVES At the end of the lesson, learners are expected to;

1. Determine the types of media emerged on different periods
2. Identify the devices used by the people to communicate with
each other, store information and broadcast information across
different ages.
3. Express their own point of view about the influence of media on
the values and norms of the people and society through a survey

The learner demonstrates understanding of media and information literacy

A. Content Standards (MIL) and MIL related concepts.

B. Performance Standards The learner organizes a creative and interactive symposium for the
community focusing on being a media information literate individual

C. Most Essential Learning

Competencies (MELC) Identifies traditional media and new media and their relationships
(If available, write the indicated (MIL11/12EMIL-IIIb5)
MELC)
II. CONTENT The Evolution of Traditional to New Media
III. LEARNING RESOURCES
A. References  Pivot Module- Media and Information Literacy
a. Teacher’s Guide Pages
b. Learner’s Materials Pages
c. Textbook Pages
d. Additional Materials from
Learning Resources
B. List of Learning Resources  Pivot Module- Media and Information Literacy of Education
for Development and
Engagement Activities
IV. PROCEDURES
A. Introduction Preliminary Task

As a review for the previous discussion, the students will determine

the period when the following types of media emerged throughout
the four ages in history. They will choose the letter of the correct
answer inside the box.

1. Telegraph 9. Facebook
2. YouTube 10. Clay tablet
3. Cave painting 11. LCD Projector
4. Newspaper 12. Blog
5. Transistor Radio 13. Papyrus in Egypt
6. Internet Explorer 14. Telephone
7. Typewriter 15. Motion picture
8. Television

Answer key
1. B 6. D 11. C
2. D 7. B 12. D
3. A 8. C 13. A
4. B 9. D 14. B
5. C 10. A 15. B
B. Development
Learning Task 1
The students will complete the table with the necessary information.
 What What
What
format/equipment format/equipment
format/equipment
AGE did people use to did people use to
did people use to
communicate with share or broadcast
store information?
each other? information?

Pre-Industrial
Age

Industrial Age

Electronic Age

Information
Age

(Discussion)
C. Engagement
The influence of media on the values and norms of people

Norms are standards of behavior that are expected in a society

based on their customary laws or conduct. These norms entail conformist
behavior following social standards like respect for elders, obtaining
education, getting married, and gender roles. The set of norms begins at
home and continues to develop as we expand ourselves to the social
world. With the use of social media, people are no longer limited to his/her
social group and become more readily connected to global society with
diverse values and norms.
With the advent of the information age, media become more
influential in different aspects of people’s lives. Media provide access to
ideas that are restricted in the past. Due to people’s capability to relate,
deliberate, and communicate freely online, the conventional ideas are
challenged. For example, there are different women's rights organizations
that share worldwide awareness of woman equality in our society through
online platforms. Similarly, the LGBTQ plus movement advocates gender
equality and acceptance in society. This results in the development of
new social norms to conform to in search for equal opportunity and
tolerance.
According to Arias (2016), the influence of media may have (1)
individual or direct effect, and (2) social or indirect effect. He argued that
the process of information dissemination has significance to the beliefs of
a person and subsequently to their behavior. The widely spread of
information helps the creation of shared knowledge, hence expanding its
impact on the norms and values of the people in the society. This is in line
with Bandura's (1986) Social Learning Theory, wherein media operates
by means of educational models. These educational models perform vital
functions by transmitting information, values, and behaviors, among
others. Information that is recognized to be publicly accessible improves
the understanding of shared beliefs (Mutz, 1998).

D. Assimilation
What I have learned

Learning Task 2
The students will express their point of view on the following assertions
about the influence of media on the values and norms of the people and
society. Write “Yes” on the column Agree or “No” in the column Disagree.
Then, they will write their point of view in the last column.
 POINT OF
ASSERTIONS AGREE DISAGREE
VIEW
1. Media become
more influential in
different aspects of
people’s life.

2. Technology in
particular often
creates changes
specifically on the
values and norms
of the people in our
society.

3. The old Filipino

values like close
family ties are now
deteriorating
because of the use
of new media.

4.Because of
technological
advancement, our
standard of proper
or acceptable
behavior changes
throughout time.

5.Technology
helps people gain
more friends, but
the quality of
friendship suffers.

Their written output will be graded based on the following rubric:

V. REFLECTION The learners will write on their notebook their personal insights about the
(Reflection on the type of Formative lesson using the prompts. Today….
Assessment used for This Particular I understand that _____________.
Lesson) I realize that __________________.

Prepared by:

RENIEL T. VILLAVERDE
Subject Teacher

Checked by:

AILEEN B. PANGANIBAN
SGH, HUMSS
 School Luis Palad Integrated High School Grade Level 12

Learning Area Media and

Teacher RENIEL T. VILLAVERDE Information
Literacy (MIL)
LESSON
EXEMPLAR Teaching Date Quarter 1st
and Time September 9, 2022

I. OBJECTIVES At the end of the lesson, learners are expected to;

1. Determine how media is used during the Pre- historic age,
Industrial age, Information age and Electronic age.
2. Write a reflection paper on how the evolution of media shaped
the values and norms of people and the society
3. Share in the class how social media affect them personally,
academically, and socially
The learner demonstrates understanding of media and information literacy
A. Content Standards (MIL) and MIL related concepts.

B. Performance Standards The learner organizes a creative and interactive symposium for the
community focusing on being a media information literate individual

C. Most Essential Learning

Competencies (MELC) Identifies traditional media and new media and their relationships
(If available, write the indicated (MIL11/12EMIL-IIIb5)
MELC)
II. CONTENT The Evolution of Traditional to New Media
III. LEARNING RESOURCES
A. References  Pivot Module- Media and Information Literacy
a. Teacher’s Guide Pages
b. Learner’s Materials Pages
c. Textbook Pages
d. Additional Materials from
Learning Resources
B. List of Learning Resources  Pivot Module- Media and Information Literacy of Education
for Development and
Engagement Activities
IV. PROCEDURES
A. Introduction Preliminary Task

As a review from the previous lesson, students will answer this pre-
test. Students will fill in the blanks with the correct terminology.
They are going to choose their answers from the word bank.
WORD BANK
telegraph, radio and telephones machines oral language
computer and the internet electronic age

1. During prehistoric times, the medium of communication was

primarily through ____________.
2. The Industrial Age started in England and other European
countries in the 18th century. This period started the shift from
agricultural and handicraft economy to one that is dominated by
_____________.
3. In the Industrial Age, communication channels like
_____________ were developed.
4. The ______________ made great contribution in the
development of radio, television, films and telephone as media of
communication.
5. In the Information Age, the ______________ become part of the
everyday life of an individual.
 Answer Key
1. oral language
2. machines
3. telegraph, radio and telephones
4. electronic age
5. computer and internet

B. Development
Learning Task 1
The teacher will ask this question to the students: “How social
media affect you personally, academically, and socially?”. The
students will answer it using the given table below. The teacher will
then call three students to share their answers in the class.

PERSONAL

ACADEMIC
SOCIALLY

(Discussion)
C. Engagement

For the students to have an additional information about the evolution of

Traditional to New Media, they are going to watch the video entitled
Evolution of Traditional Media to New Media 1700 - 2020 | Media
Technology History. https://youtu.be/h14Y4MlLep0

Follow-up Questions:
1. Given the available media that we have now, what are its roles and
functions to our society?
2. How do social media affect the values and norms of the people around
me?
3. How do media influence my values?
4. What are the positive effects of media to me?
5. What are the challenges of media to me and how can I cope with this?
D. Assimilation
What I have learned

Learning Task 2
Based on what they have learned from the lesson, the students will write a
reflection paper on how the evolution of media shaped the values and
norms
of people and the society. They can also read news articles or surf the
internet to know more about the effects of media and information to the
values and norms of the Filipinos.

Their written output will be graded based on the following rubric:

Assessment

Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.

1. The following are forms of media during the pre-industrial age EXCEPT:
a. Papyrus b. Clay Tablet c. Photography d. Cave Paintings

2. Which of the following describes the pre-industrial age?

a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

3. Which of the following describes the industrial age?

a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

4. Which of the following describes the electronic age?

a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

5. Which of the following describes the new information age?

a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

6. What changes have occurred during the industrial revolution??

a. societal and physical changes
b. political and economic changes
c. economical and societal changes
d. physical and behavioral changes

7. Which of the following substituted the handy tools during the industrial
age?
a. machines c. metal tools
b. stone tools d. electrical devices

8. Which period is defined as the substitution of handy tools with electrical

machines?
a. Prehistoric Age
b. Industrial Age
c. Electronic Age
d. New Information Age

9. Which is NOT true about electronic age?

a. People can access internet connectivity.
b. People use electronic circuits and early computers.
c. People apply the power of transistors for radios.
d. The creation of transistor piloted the rise of the electronic age.

10. Which of the following is NOT a form of media in the information

age?
 a. Twitter
b. Facebook
c. Telegram
d. Instagram

Answer Key
1. A 6. C
2. D 7. A
3. B 8. B
4. C 9. A
5. D 10. C

V. REFLECTION The learners will write on their notebook their personal insights about the
(Reflection on the type of Formative lesson using the prompts. Today….
Assessment used for This Particular I understand that _____________.
Lesson) I realize that __________________.

Prepared by:

RENIEL T. VILLAVERDE
Subject Teacher

Checked by:

AILEEN B. PANGANIBAN
SGH, HUMSS