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Reading The Image - Alice G

The document discusses three types of images produced in society: 1) Images in traditional arts which preserve community values and symbolism, 2) Images in everyday life disseminated through media, and 3) Images in contemporary arts expressed through various media. It also describes three stages of painting and sculpture: 1) Introduction from the west, 2) Appropriation of western forms with originality, and 3) Interplay of contemporary idioms with traditional arts in new works. Finally, it outlines four planes of analysis for understanding images: 1) Semiotic plane studying signs and meaning, 2) Iconic plane studying the image itself, 3) Contextual plane resituating the work in its context, and 4) Axiological

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44 views

Reading The Image - Alice G

The document discusses three types of images produced in society: 1) Images in traditional arts which preserve community values and symbolism, 2) Images in everyday life disseminated through media, and 3) Images in contemporary arts expressed through various media. It also describes three stages of painting and sculpture: 1) Introduction from the west, 2) Appropriation of western forms with originality, and 3) Interplay of contemporary idioms with traditional arts in new works. Finally, it outlines four planes of analysis for understanding images: 1) Semiotic plane studying signs and meaning, 2) Iconic plane studying the image itself, 3) Contextual plane resituating the work in its context, and 4) Axiological

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im not el
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Reading the image - Alice G. Guillermo 3.

Interplay of contemporary
idioms with the traditional arts
Our visual experience covers 3 kinds of in new works
images produced in society today;
- Use of indigenous materials
Images in the traditional arts and forms

- Often articles of everyday life Basic documentary information about a


combining design and function. work of art;

- Functions to preserve the values 1. Title of the work - a textual


and belief system of the element which may or may not
community in the context of contribute to its meaning
everyday life.
2. Name of artists - biographical
- Contains their own visual data
vocabulary and symbolism.
3. Medium and techniques - a keen
Images in everyday life awareness of the art, not just as a
completed work but also as an
- Disseminated in the print and tv artistic process involving particular
media aspects

Images in the contemporary arts 4. Dimensions or measurements -


the format of a painting may hold
- Found in painting, sculpture, symbolism.
drawings, illustrations, cartoons,
posters, murals, photographs, and 5. Date of work - The date, often the
film. They are conveyed through year, in which the work was
various media completed situates the work in a
period and provides the historical
- Represents reality, and expresses context of a work.
emotions.
6. Provenance - indicated by the
Painting and sculpture have passed name of the present owner or
through 3 stages; collector of the work, whether it
belongs to a museum, gallery, or
1. Introduction from the west of private collection.
drawing or painting on a
two-dimensional surface

- Copying of western models


as seen in the engravings of
the 17th century and in the
religious paintings

2. Appropriation of these forms


with artistic creativity and
originality.

- Miniaturist painters in the


19th century
Four planes of analysis

The basic semiotic plane - the study of


“signs.” The visual elements and how they
are used conveys meaning which form the
text of the work

- Consists of “signifier” or its


material/physical aspect and its
“signified” or non-material aspect
as concept and value

- Concerned with anything that can


be taken as a sign.

The iconic plane or the image itself -


based on the signifier-signified
relationship. The only difference is that
material elements of the work have to
do with the particular features, aspects
and qualities of the image.

The contextual plane - resituating the


work in its context will bring out the full
meaning of the work in terms of its human
and social implications.

- If one does not view the work in


relation to its context, but chooses
to confine analysis to the internal
structure of the work then he
reduces its meaning.

The axiological or evaluative plane - has


to do with analyzing the values of a work.

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