CANDIDATE'S RECEIPT I INSTRUCTIONS TO CANDIDATE Fillin all the information requested clearly in eapital letters. testcove [o]1 [2] 4]ofo[s SUBJECT PRINCIPLES OF BUSINESS ~ Paper 032 PROFICIENCY GENERAL REGISTRATION NUMBER FULL NAME (BLOCK LETTERS) SIGNATURE DATE 2. Ensure that this slip is detached by the Supervisor or Invi hand in this booklet 3. Keep it in-a safe place until you have received your results. = |) CARIBBEAN EXAMINATIONS COUNCIL CARIBBEAN SECONDARY EDUCATION CERTIFICATE® EXAMINATION mga FILL IN ALL THE INFORMATION REQUESTED CLEARLY IN CAPITAL LETTERS. ‘test cope | 0 [1 SUBJECT _PRINCIPLES OF BUSINESS — Paper 032 PROFICIENCY GENERAL _ REGISTRATION NUMBER ‘SCHOOLICENTRE NUMBER NAME OF SCHOOLICENTRE INSTRUCTION TO SUPERVISORINVIGILATOR Sign the declaration below, detach this stip and hand ito the candidate as his/her receipt for this booklet collected by you ‘hereby acknowledge receipt of the candidate's booklet forthe examination stated above. Signature ‘Super isorinvigilavor CANDIDATE'S FULL NAME (FIRST, MIDDLE, LAST) DATE OF BIRTH SIGNATURE‘ngage mE Ar EXTRA SPACE Ifyou use this extra page, you MUST write the question number clearly in the box provided. Question No. o1240032//CSEC 2023, iE agg | 5 IN THIS AREA “ DONGT IRIE AREA it TE Donor WRER: DONOTWRITETN PHS AREL | resrcopr 01240032 | FORM TP 2023033 & JANUARY 2023 CARIBBEAN EXAMINATIONS COUNCIL (CARIBBEAN SECONDARY EDUCATION CERTIFICATE® EXAMINATION PRINCIPLES OF BUSINESS Paper 032 ~ General Proficiency 1 hour 15 minutes READ THE FOLLOWING INSTRUCTIONS CAREFULLY. 1. Answer ALL questions. 2. Write your answers in the spaces provided in his answer booklet. 3. DoNOT write in the margins 4. Yoware advised to take some time to real through the paper and plan your answers. 5. Youmay use silent, non-programmable celeulator to answer questions. 6. Ifyou need to rewrite any answer and there is not enough space todo so on the original page, you must use the extra lined page(s) provided a the back of this 7. you use the extra page(s) you MUST write the question number clearly in ‘the box provided at the top of the extra page(s) and, where relevant, include the question part beside the answer. DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO. Copyright © 2022 Caribbean Examinations Counct All igs reserved. uO | L_cveworavessc200TT -B- =| 13. Executive Summary r INSTRUCTIONS: The following case study contains information fora business plan. Read the case and answer the questions that follow each section, Deseribe the overall business operation of Tropicale Sunset Inn in ONE paragraph, including case STUDY relevant information ftom the THREE main areas ofthe business plan ‘Tropicale Sunset Inn SECTION A James and Janet Bailey are twins who grew up on th island of Spice Ville in aten-bedroom plantation ‘style family home built on five acres of land. When their parents died, the twins decided to turn the family home into small bed and breakfast business, which they named Tropicale Sunset Inn. ‘Tropicale Sunset Innis now fully operational and James and Janet serve as the general managers. They have hired five employees o assist them with the overall operations ofthe business front desk manager ‘who is responsible for one housekeeper and a groundsman, and a cook who reports to the executive chef. Each sta member was required t sign a specialty contrat before beginning work athe inn. OPERATIONAL PLAN 1. Establishing a Business State TWO reasons why the twins may have wanted to start the business _ DO NOT WRITEIN THIS AREA, @ marks) HO NOT WRETE IN THISARES DO NOL WRITEIN THIS AREA “@marks) ‘Total 10 marks END OF TEST IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST. GO ON TO THE NEXT PAGE ‘o12400324/CSEC 2003 E cE | 01240032/0/CSEC 2023 iE onan =|iP “e 7 r * a 12, Businss Finance 2. Intel Ongaizationl Siete LNT al mains hr ttn lock omens ET Conple elovrg oneal eat ote iy pct eagles Tow interest finding to nance te rnovaon of opie Suns nn g of Tepcale Sunset Inn intr eoreet postions ge Times and ie sna i Gacainaaeer ae : 28 (G marks) = i ccaecaacenseeaacecaiane o Se | awe : jouekoer | | | ge (@marts) i : | ue Ss gs Ee GOON TO THENEXTPAGE = G0 ON TO THENEXT POE 01240032//CSEC 2023 a 01240032//CSEC 2023, E cag yao gn =| Ee =|r 3. Sourees of Confict entity TWO sourees of conflict which could arise in the business. @ marks) 4. Contrats in Business ‘Outline ONE employees. on why it was beneficial forthe owners to issue specialty contracts to their @ marks) ‘Total 10 marks GO ON TO THE NEXT PAGE o12400321/esEC 2023, L THis ARE RET TS. BONO DO NOT WRITE TN THIS AREA DO NOT WRITE IN Tits AREA i a — “After five years of operation, Janet and James decided to renovate the Tropicale Sunset Ian and beautify its environment to make ita four-star property. They agreed to use a portion of ther savings and to obtain Toan froma local bank to finance the required upgrades. While organizing ther finances they were informed that in addition to taxes on their profits they were required to pay a newly introduced value- audded wx (VAT) of 8% on every occupied room at the inn. This new government tax would have quite an impact on the profitability ofthe frm but the twins belioved thet the planned expansion could provide a cushion forthe increased expense. FINANCIAL PLAN 10. Eavironmental Pr ‘Suggest TWO government environmental regulations with which the firm should comply when ‘undertaking its beautifiation plans. @imaris) A. Taxation ‘State TWO reasons wiry the goverment charges taxes, suchas the 8% VAT, to businesses such as Tropicale Sunset In, GO ON TO THE NEXT PAGE (01240032//CSEC 2023 E NRE |r 9. ‘Terms of Sales entity TWO terms of o12400324eSEC 2023 E -10- es the owners could implement which the customers of Tropicale ‘Sunset Inn would find favourable (OARS marks) ‘Total 20 marks GO ON TO THE NEXT PAGE =| WRITE IN THUS AREA” THIS AREA __DONoT EA DO NOT WRITE IN THIS Ani NO WRITTEN Tis an DO 10 NOT WRITE IN, DO .NOT WRITE IN THIS AREA i ” 1 SECTION B ‘Tropicale Sunset Innis in a remote area, Janet and James knew that they would have to utilize marketing strategies i they were to reach their target market. A market research was conducted to find outabout the reeds of ther potential customers. Based on the results of the research, Janet agreed that they should re= ‘examine their finanees and allocate more money towards the promotion ofthe business, The wins felt that priority should be given oa promotion campaign involving advertising via local TV stations, eeal media ‘marketing via Facebook, Instagram and TikTok, and a few sales promotions forthe frst year of operation, MARKETING PLAN 5. Target Market List THREE groups of customers who are the likely target audience of Tropicale Sunset Ina, (Gmaris) 6. Market Research ‘Suggest TWO other reasons why Tropicale Sunset Inn would have conducted a market esearch (@ marks) GOON TO THE NEXT PAGE =] ‘01240032//CSEC 2023r 2 -8- =] New Promotional Trends Outline TWO benefits Tropicale Sunset Inn could gain by using social media platforms in its marketing campaign, (marks) GO ON TO THE NEXT PAGE 0124003211CSEC 2023 E RNAS BARA | (DONO? WRITE IN THIS AREA | DONOTIWRITEIN THIS AREA THIS ARES, iN) NOTH ‘DO NOT WRITED fe <9. 8 Promoting Sales 5 (@) Outline THREE roles that advertising could play in the promotion of Tropiale Sunset Inn. (marks) (©) List THREE sales promotion techniques that Tropicale Sunset In could use to boost sales. @marks) GO ONTO THE NEXT PAGE _! (01240032/0/¢SEC 2023 L