York University

Liberal Arts and Professional Studies

Administrative Studies
I N T R O D U C T O R Y M A R K E T I N G

DETAILED Course Outline, Syllabus and Policy Information

Please note that this class is scheduled as a Live Lecture Course. Due to circumstances beyond control,
sickness, etc., and at the direction of the University, Faculty and/or School, this course may need to depend
on some remote teaching and learning including the use of several platforms such as EClass, Zoom, etc.
through which students will interact with the course materials, the Course Director, as well as with one
another. Although we are scheduled to meet at particular times and days of the week, this course may be
taught synchronously and/or asynchronously due to circumstances beyond control, sickness, etc.

COURSE:
Introductory Marketing
ADMS 2200 - R
WINTER 2024
Thursday 11:30

COURSE INSTRUCTOR / CONTACT:

Chuck Hendriks
[email protected] – Please Address Emails - Subject: “ADMS 2200Y - Your Topic"
If your email subject includes a Group matter, then include the Group #. For example: ADMS2200X -
Group X - Your Subject.

REQUIRED COURSE TEXT / READINGS:

MKTG: Principles of Marketing; Lamb, Hair, Boivin, Gaudet, Shearer; Nelson Publishing

EXPANDED COURSE DESCRIPTION:

The course covers the fundamentals of marketing theory, concepts and management as applied to
marketing's strategic role in meeting customer needs, including product (goods and services), price,
promotion, distribution, consumer, segmentation, positioning, ethics and research. The course includes
the creation of an actual marketing plan.

ADDITIONAL REQUIREMENTS:
You must be registered to attend this class. If you are not officially registered in this course you must do so
BEFORE the “Add Without Permission” date, as you will not be allowed to register after that date - due to
the group work required.

GRADE BREAKDOWN (Subject to Change):

Note: timing of lectures and exams ARE subject to change. Exact dates will be announced IN CLASS!

WEIGHTING OF COURSE / GRADE BREAKDOWN (Subject to Change):

Note: timing of lectures and exams ARE subject to change. Announcements re: confirmed dates, times
and details will be made IN CLASS!
Exam I 30%
Marketing Plan 40% -50% (see below)
Presentation 0% - 10% (see below)
Exam II 20% - This exam is cumulative of all chapters
Exam dates are to be finalized but the expected dates are as per the course outline. There is no
provision in this course for a make-up exam. Note that the dates may change. Changes will be
announced in class. The content will include Lectures, Cases, Classroom topics and ALL chapters of the
text (whether covered in the lectures or not). The focus will be on (live and/or remotely led) classroom-
led topics and the exams will be based on both TEXT AND LECTURE MATERIAL!!!

ORGANIZATION OF THE COURSE. COURSE OUTLINE / SCHEDULE:

Lecture Topic: Note: Read the Relevant Chapter 4th Ed.

Each Edition of the text may vary. Chapters
1 Introduction to Marketing 1
The Marketing Environment 2
2 Strategic Planning 3
Global Marketing 4
3 Market Research 5
Consumer Behaviour 6
4 B2B Marketing (Optional In-Class Instruction; Please Be Prepared 7
to Cover On Your Own) 8
Market Segmentation / Targeting / Positioning / 9
Customer Relationships (Optional In-Class Instruction; Please Be 10
Prepared to Cover On Your Own)
Potential Exam I (Ch. 1 - 9)
5 Products 10
Developing and Managing Products 11
Services 12
Potential Exam I (Ch. 1 - 9)
6 Potential Exam I (Ch. 1 - 9)
7 Services 12
Potential Exam I (Ch. 1 - 9) 13
Pricing 14
Channels 15
Retail
8 Marketing Channels 14
Retail 15
Communications 16
9 Communications 16
Advertising 17
Sales (Optional In-Class Instruction; Please Be Prepared to Cover 18
On Your Own) 19
Social Media (Optional In-Class Instruction; Please Be Prepared to
Cover On Your Own)
Marketing Plan Due
Potential Exam II (Comprehensive of all chapters)
10 Sales 18
Social Media 19
Potential Exam II (Comprehensive of all chapters)
11 Potential Exam II (Comprehensive of all chapters)
Group Presentations
12 Potential Exam II (Comprehensive of all chapters)
Group Presentations
NOTE: YOU are expected to read and cover ALL chapters. Note that due to time constraints, NOT all
chapters will be covered in the actual classroom. The agenda above is tentative and subject to change -
but is largely expected to follow the scheduled coverage of the text. Exams will include all lecture and
text material.

Exam I - Expected format: Multiple choice is probable (but may change to add short answer/case).
Expected timing is lecture 4, 5 6 or 7 or an alternate time. You will be notified with at least 1 class prior
notice of exact date. Your attendance is required in class for timing verification. There are NO Provision
for Missed Exams!

Exam II - Expected format: Multiple Choice and/or Case/Short Answer is probable. Expected timing is
lecture 9, 10, 11 or 12 or an alternate time - you will be notified with at least 1 class prior notice of exact
date. Your attendance is required in class for verification of date. There are NO Provision for Missed
Exams!

For live, in class exams, BRING 2 Pencils, 2 Pens, calculator and a White Eraser to All Exams.
For Winter 2024 and our planned remote teaching, the exams are expected to be administered via
EClass.

• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)

Note that the dates may change. Changes will be announced in class. Exam dates are to be finalized but
the expected dates are as per the course outline. Exam content will include All Lectures, Cases,
Classroom topics and ALL chapters of the text (whether covered in the class or not). The focus will be on
classroom-led topics and the focus on the exams will be both TEXT AND LECTURE MATERIAL!!! THESE
ARE CLOSED BOOK EXAMS.

Deferred and Make-Up Exams - There are no provisions for missed exams and no alternate dates will be
provided.

LIVE CLASSROOM AND ON-LINE DECORUM:

- Class attendance is required.
- Class participation is encouraged.
- Please pay attention inside the classroom;
- Engage in other chatter, texting and distractions outside of class time;
- Please ensure that your cell phones do not disrupt the class
- For on-line classes, please put your microphones on MUTE. Un-mute when desired.
- For on-line classes, please have your VIDEO "ON"
- You are expected to view and attend lectures and group presentations;

LECTURES-CLASSES:
Lectures will be "Live" and/or "Recorded"
o Lectures which are "Live" WILL require your on-line, live attendance
o Lectures which are "Recorded" will be available for your access at any time, or during a
designated time (frame).
o Whether lectures are Live and/or Recorded will be acknowledged on Zoom and/or
communicated separately
PRE/POST LECTURES - ADDITIONAL QUESTIONS / DISCUSSION QUESTIONS
Occasionally, the Instructor may post special topic questions and/or comments for your follow-up as a
group and/or personally. The purpose of this is to stimulate further group discussions and/or personal
reflections on a particular theme or subject. The expectation is that you will spend some time further
discussing this topic and/or conducting some additional research for the purpose of your learning.

PRE/POST LECTURES - INSTRUCTOR / GROUP WORK

You should plan to spend the full, scheduled class time working on this course. It is expected that you
will use any time remaining after the lecture component of any class to initiate / engage / complete
group work and assignments. Occasionally, the Instructor may make himself available for group work
and group involvement.

Group Work and Peer Evaluation for ALL Group Work

For the group work assignments, you are expected to work in a group. Further, you have the
responsibility, to ensure that your group is productive. You may NOT work alone. Time may be allowed
in some classes for group meetings and work, but you are expected to spend time outside of class with
your group.

Groups will be assigned randomly. There is no provision for altering the groups. The groups will be
formed by the 2nd or 3rd Class and/or by the "Last date to add a course without permission of
instructor" (See Registrar's Scheduled Date).

Your group should be prepared to discuss your group's project - EVERY CLASS.

Peer Evaluations will be used to assign individual grades for the Group Elements of the course. The
calculation of an individual’s grade will depend on the peer feedback and the overall project grade.
Peer Feedback WILL affect your individual grade. See the Detailed Course Syllabus for further
information.

Group - Marketing Plan/Presentation

You and your group will produce and submit a Marketing Plan. In this plan you will select a company /
product that you want to market / sell. Your group will develop a Marketing Plan designed to increase
your chosen product's sales and/or profits.

You will have a lot of latitude to select a company and product that is of interest to you. That said, you
will need to have the consent of the Instructor regarding the company/product. Due to this being an
introductory course, it is recommended that you choose a tangible product that is marketed to
consumers. It is recommended that you avoid pure services (e.g. auditing or hairdresser) and business-
to-business products (e.g. forklifts or freight vehicles) at this time. Also, your product must be marketed
in Canada. Importantly, you must be doing something new with this brand/product, for example, a new
product, flavour, style, place, promotion, price, etc.

Note: When selecting a company / brand / industry / project - you should consider your ability to secure
information including details such as financial data, costs, industry information, company information,
etc.

It is recommended that you (INDIVIDUALLY) think of ideas for this project starting on or before Class 1 /
Week 1 (i.e. NOW) and be prepared to share ideas with your group on/by week 2 or 3 - immediately
after the groups has been formed. Additionally, you should share your ideas with the professor
immediately after forming a group and securing a group consensus. Your goal should be to secure quick
approval of your project/idea so that you may begin working on this. All ideas will be approved on a first
come, first served basis

You will need to secure the Instructor's approval by submitting an idea via EMAIL. This should be
addressed as follows:
FROM ONE GROUP MEMBER ONLY
To: [email protected]
Subject: ADMS 2200Y - Group "X" - Mktg. Plan Idea Approval - "The Idea Below (Co./Brand/Idea)"
E.g. AMDS 2200S - Group X - Mktg. Plan Idea Approval - Heinz Lime Ketchup
1. Group Number and Members: (E.g. Each group member's official registration name and student #)
2. Company: (e.g. P&G, McDonalds, Heinz, Sony, Tim Horton's, etc.)
3. Brand: (e.g. Crest, Big Mac, Ketchup, Case, Coffee, etc.)
4. Goal: (e.g. to increase sales by appealing to a new, growing market; to increase profits by lowering
manufacturing costs; to increase profits by appealing to a new segment that is prepared to pay more
for our product - and without losing any customers, etc.)
5. Idea: (e.g. New Crest Dental Floss, Vegan Big Mac, Heinz Lime Ketchup, Sony Phone Charger, Tim
Horton's Maple Flavoured Canadian Coffee, etc.)
6. Why/How: (e.g. Why is this a good idea. For example - and hypothetically….)
o New Crest Dental Floss will build on the Crest name and offer a full suite of dental products.
Dental floss is a growing business.
o McDonalds Vegan Big Mac will be targeted at Millennials and their growing interest in healthy
products.
o Heinz Lime Ketchup will be a new offering, designed to create excitement in the ketchup market
and capitalize on people's growing interest in lime-based products
o Sony Phone Charger will be the fastest charger in the market which is aimed at middle-aged
professionals who recognize the Sony name and who are commuters who would benefit from
being constantly connected.
o Tim Horton's Maple flavoured Canadian Coffee builds on the Canadian heritage of Tim Horton's
and capitalizes on people's desire for something new - including the popular maple flavour.

Thus, your Idea Submission will look something like this:

To: [email protected]
Subject: AMDS 2200S - Group X - Mktg. Plan Idea Approval - Heinz Lime Ketchup
Group Number and Members: Sam Smith 123456789, Fatima Singh 234567890, Etc.
Company: Heinz
Brand: Heinz Ketchup
Goal: To increase sales by appealing to a new, growing market
Idea: Heinz Lime Ketchup
Why/How: Heinz Lime Ketchup will be a new offering, designed to create excitement in the ketchup
market and capitalize on people's growing interest in lime-based products

Securing the Instructor's agreement does NOT mean that the professor is endorsing this as an "easy"
project, but rather one that you may proceed with. You should consider - strongly - the ability to secure
data for your use in your project. For example, the determination of a strategic price and the
establishment of a true cost as well as your financial projections will depend on your ability to
understand costs and secure real and accurate data. Consider this issue now and determine if you will
be able to overcome this with your choice of product/idea.

You should ensure proper academic writing and citation techniques. For example, you cannot copy and
paste from Wiki, Company websites, financial statements, etc. Your paper must be in keeping with York's
position on Academic Integrity. Importantly, you must support your claims. For example, if you present a
market share table, or make a claim regarding preferences (e.g. blue is the preferred colour), you must
document the source.

The expected output is a professional project that will present the analysis and recommendation of an
existing brand / business. The marketing plan should include an executive summary, an understanding of
the company and its product(s), an analysis of the customer (including segmentation), the marketplace and
demand, a competitive analysis (possibly utilizing a SWOT format) and an environmental analysis (including
legal, political, economic, technological, social, cultural), etc. You will need a mission statement as well
as strategies and tactics to build your business. You should explore the existing marketing mix (product,
price, place and promotion) and recommend changes to the marketing mix. You should engage in
market research, where applicable, and your plan should be financially sound. The marketing plan will
not be returned. If you want a copy for yourself, please make a copy in advance of submission.

The Marketing Plan will be worth 40% of the overall grade unless the Presentation does not take place,
in which case the Plan will be worth 50% (see below).

In-Class, Hard Copy and On-Line Submission details include: The paper should be typed and should not
exceed 16 typed pages, total, including charts, diagrams, images, etc. You are allowed an additional 2 - 4
typed pages maximum of "Appendices" and Work Cited" notes plus one Cover Page with a Group photo
or Individual Photos. The document should follow these guidelines: 11-12 font; 1.5 to 2 line setting; proper
citation;

If directed, for hard copy submission, please ensure: coil binding, with a see-through plastic cover. Do not
use a 3-ring nor duo-tang binding. A Group photo or Individual Photos are required on the cover page.

The marketing plan is due Week 9 before the start of class.

• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)

Note that for this project, you MUST work with a group of students. You may not work alone.

The calculation of an individual’s grade will depend on peer feedback and the overall project grade. All
group members will be told the “overall” grade. Individual grades will be confidential to ensure peer
feedback confidentiality.

Marketing Plan Presentation

You and your group will present your marketing plan – or a component of your marketing plan. Your
presentation will be graded on professionalism, content, creativity and its ability to add value to the
learning objectives of the course. Your presentations should be well rehearsed and should flow smoothly
without people "reading scripts" throughout. Presentations will take place in weeks 9, 10, 11 and/or 12
and will last 10 minutes MAXIMUM. Please rehearse to ensure time compliance. Also, for in-class, live
presentations, you must order A/V equipment in advance. It is recommended that YOU BRING YOUR
OWN COMPUTER. ALSO, PLEASE TEST the equipment in advance. Please upload your presentation slides
to the appropriate EClass portal.

• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)
All members of the group are expected to participate in the development and/or delivery of the
presentation. Note that for this project, you MUST work with a group of students. You may not work alone.

The Presentation will be worth 10% of the overall grade. A value of 0% will be used for this component
should the Presentation element be cancelled for any reason. Please note that there is no option for a
student or group to opt-out of the Presentation. The cancellation of the Presentation will be at the
discretion of the Instructor and/or the University.

The calculation of an individual’s grade will depend on the peer feedback and the overall project grade. All
group members will be told the “overall” grade. Individual grades will be confidential to ensure peer
feedback confidentiality.

Cases
We may use cases to discuss the theory covered in lectures. You should review the cases in the text and
be prepared to discuss them in class. Your attention to this detail will assist you in planning for your
Exams. Case details will not be on the exam.

Peer Evaluation for ALL Group Work

You are expected to participate in your group, and you have the responsibility, to ensure to that your
group is productive. You may NOT work alone. Time may be allowed in some classes for group meetings
and work, but you are expected to spend time outside of class with your group. The calculation of an
individual’s grade will depend on the peer feedback and the overall project grade. All group members
will be given (ie. told) the “overall” grade. Individual grades will be confidential to ensure confidentiality.
An overall project grade of a “B”, for example, on the Marketing Plan or Presentation may see individual
students scoring a “C” (for “below average” contribution) or a “B” (for “average” contribution) or an “A”
(for “above average” contribution), for example. The ranges and grades may vary based on the peer
feedback and other factors.

For Winter 2024, Peer Evaluations may be conducted on-line.

One final comment on Group Work:

You will find - at times - that you are uncertain if a group member is actually in your group - because of a
lack of communication, or whatever. Please ENSURE that you GO OUT OF YOUR WAY to stay in contact
with members who are listed as being in your group. IF THEY ARE LISTED AS IN YOUR GROUP....THEN
THEY ARE IN YOUR GROUP....REGARDLESS OF WHETHER THEY RESPOND OR NOT! KEEP REACHING OUT.
If they do NOT contribute, then you will follow-up accordingly when you evaluate them using the Peer
Evaluations.
 EXAMPLE: MARKETING PLAN FOR PRODUCT/COMPANY X
KEY ELEMENTS FOR INCLUSION IN THE MARKETING PLAN
* Ensure professional in appearance, use of colour, charts, tables, excellent grammar and editing *
Table of Contents
I. Executive Summary: on 1 page, list: Company Summary, Main Issues, Key Recommendations, Key Plans/Costs/Benefits
II. Situation Analysis - THE CURRENT SITUATION (Which explains WHY your Recommendation in Part III)
A. Demand - What is the product / product category? How is demand stimulated for this product? Why is this
product wanted/needed?
1. Customer Profile (current/potential customer/market; nature of demand)
2. Market Size (geographic and population range) What is the actual size ($’s and/or units)?
3. Purchasing Behaviour – How do consumer's buy the product? What is their though process?
B. Competition - Who are the competitors that, along with you, represent about 80% of the market?
1. Product - what is the existing product / product category? Discuss the product and its
Note that competitors in the:
the Sit'n a. Generic / Indirect Market - see your text (e.g. Coke to coffee, juice or water), and
Analysis b. Product / Direct Market - see your text (e.g. Coke to Pepsi)
comes 2. Market Share – What is your market share? Your competitors' market share? Provide a chart
BEFORE and properly cite your information.
the Reco. 3. Competitor's Profile: Create a comparison chart and compare and contrast your competitors.
Here you Separately, do a SWOT Analysis.
talk about 4. Price/Cost relationship
the a. Price/Cost/Profits - what is the retail price/cost/profits of your/your competitors existing products
current b. Wholesale Price - what is the product/ your competitor's products costs as it moves through the
products channel
and 5. Distribution
current a. Channel Type (do you currently sell direct to your consumers, or through intermediaries?).
situation - b. Logistics (what logistics are involved in delivering this product?)
and not 6. Promotion
your reco. a. Advertising Issue: How does your competition advertise its product(s)?
b. Sales Promotion Issue: What other kinds of promotion are used?
7. Product Differentiation How (exactly) is your existing product different from your competition?
C. Environmental Climate
1. Social/Cultural – How (specifically) does the social/cultural climate affect your business?
2. Economic – How is the current economic situation impacting your business? Be specific.
3. Technological – What technological issues must you be aware of / manage?
4. Political/Legal – What legal and political issues must you address? How will you handle?
III. Recommendation - Based on the Situation, This is what you are recommending - Details About Your Plan
A. Mission Statement of your company (clear, short, concise, specific to your firm)
B. Marketing Research - do market research; what were the results / learning that led to your recommendation? For
THIS project, please keep your research limited to friends, family, classmates and colleagues.
C. Your Segmentation, Target and Positioning - How is/can the market be segmented? Which segment will you
choose to be your target market(s)? Be specific. How will you position your product? Use a positioning map.
D. Product: What exactly is the recommended product that you are selling - and to whom?
1. The Product Itself: What it is, how it works, technology, description, photos, images, recipe, etc
2. Product Strategy: Core, Actual, Augmented Product
3. Product Differentiation - How is your product very different from its competitors?
E. Price Issue: What will it cost your customer. How will you/they make a profit?
1. Pricing Strategy What is your strategy (Skimming? Penetration? Other?) Why?
2. Actual Price What are you going to charge - wholesalers, retailers; What will end-users pay? Considering
your costs, what will your per unit profits be?
F. Distribution – Where will you sell your product and how will it get to your consumers/customers? Articulate
in detail the logistics from raw materials to the consumer. Also:
1. Distribution Strategy (What is your market exposure plan: intensive, selective, or exclusive?)
2. Channel Type (Direct or Indirect? Which intermediaries are involved? Name the intermediaries)
3. Service Level – Will you try to achieve a 100% in-stock service level? For you? Your retailers? Etc.
G. Promotion You should cover: Advertising - Objectives and Strategies and Sales Promotion -
Objectives and Strategies; How will people find out about your product? What promotional tools will you use?
When will you use them (show on a communication and promotional plan calendar)? You should show a media
spending/execution plan. How much will each element cost? Total cost?
H. Budget - What kinds of costs will you have and how/where will you get the money?
1. Financial Statements - E.g. Product Income Statement for a pd. of time - INCL. Future Projections
2. Break-even Calculations - how many units will you need to sell to break even? At what price?
IV. Appendices (Include here any lengthy calculations, lengthy financial back-up materials, charts, etc. that support our Plan)
Key Considerations When Completing the Marketing Plan:

1. Ensure excellent editing - ensure proper grammar, spelling, etc. Ensure NO repeating sections and NO
repeating comments. Also, ensure that there are NO conflicting statements.
2. Ensure proper and consistent citation techniques. Note: You can NOT copy and paste from Wiki,
Company websites, Financial statements, etc. Your paper must be 100% in keeping with York's position
on Academic Integrity. Importantly, you must support your claims. For example, if you list a market
share, then you must list the source. You can use MLA or APA citation methods but it must be consistent
throughout the project. If you state a "fact" or make a claim or present a recommendation, you must
properly support your statement (academic source, market research, etc).
3. This is a marketing document. Ensure that it is professional in every sense. Do not make this a repeat
of the text and do not discuss the theory behind concepts. Ensure the marketing plan is businesslike,
action-oriented, professional, etc.
4. Review the recommended contents for the marketing plan - and ensure that your marketing plan
covers all of the elements as outlined. For example: Have you conducted market research? Have you
done a SWOT analysis? Have you detailed how your product will be built? Have you detailed how it
works? Have you detailed specific retail customers? Is your promotional plan detailed? Have you
submitted a media plan based on costs and planned spending?
5. Strong research, analysis and thought is expected. The marketing plan must be logical; it's
development must follow a logical pattern of thinking - and thus, can NOT be completed by group
members working in a silo (or in a vacuum from one another); you MUST collaborate. A finding, or a
decision made by one member WILL impact the logic and decisions that must be considered by the other
members.
6. When stating comparisons (eg. market shares of various brands or competitor's prices), utilize charts
and tables - and ensure proper citations.
7. This suggests an appropriate style of writing:
- Do not say: "We at Company X, believe that we should do this and that". Rather, say: "This
recommends that we do this and that"
- Do not say: "Because we are a division of Company A, our products are in competition with…"
Rather, say: "Our products compete with…"
- Do not say: "At Company Z, we have come up with a product that will…" Rather, say: "We have
developed Brand X that will…"
8. For the Executive Summary, ensure that you understand the length and the key elements of a proper
executive summary. Keep it to 1 page. Include key recommendations and action-oriented elements of
the Plan.
9. Follow the submission rules 100%!!!
- Prior to the project's submission there is a group email submission requirement - from 1
member of each group, sent to the instructor at [email protected] + [email protected],
cc'd to all group members, with the subject listed as: ADMS 2200S - Product / Project Name. The
email content should be NOTHING - other than additional contact information for 2 group
members. The balance of the group's contact email info is contained in the "cc" list. The timing
of this email must be coordinated with 1 member from each group in the class and sent
simultaneously with the other groups to the instructor. This email will be coordinated by the
Instructor. Please wait for additional instructions.
- ensure a group photo with "who's who" identification - 1st, 2nd, 3rd OR last page
- coil bound with a clear, see through vinyl cover; NO 3-ring binder, no duo-tang
- 16 typed page max (max 8 hard copy of pieces of paper back-to-back) + appendix / work cited +
cover page
- 1.5 to 2 line spacing (NO single line spacing); normal borders
- back-to-back-print is a MUST
- see-through plastic cover

- For In-Class Course Delivery, Peer Evaluations must be completed in alphabetical order using
 the prescribed form
- do not give part grades (use whole numbers only)
- do NOT seal the submission envelope
- do not fold evaluations when they are inserted into the envelope
- ensure paper (and not cardboard), top opening, envelope size is 8 3/4" x 11 1/2" OR 9" x 12"
only - do NOT give yourself a grade – insert “N/A” – beside your name

• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)

Key Considerations When Developing your PRESENTATIONS:

- You WANT the class energized, enthused and engaged
- ENSURE that the class knows what you are talking about - the company, the issues, etc. TAKE THE TIME
TO ENSURE that they understand
- Consider….How will you capture - and keep - the audience's attention
- Definitely AVOID reading scripts or reading from your written submission
- Do NOT read your presentation slides word-for-word; rather summarize the information
- Ask yourself…..how will I get people to watch my presentation and not pay attention to social media,
cell phones, etc.
- DO NOT Read from your phone. This is unprofessional.
- Do Not line everyone up at the front and have people introduce themselves as this will take time away
from your project. (That said, normally in a presentation you would want to introduce the speakers and
the topic that you will be presenting).

---------------------------------------

Additionally:
“As part of York’s Community of Care Commitment, all members of the York community share in the responsibility
of keeping others safe on campuses. In this class, as elsewhere on campus, students must comply with all University
health and safety protocols, including:
• Self-screening using the YU Screen tool prior to coming to campus for any in-person activities
• Not attending in-person activities at any of York University’s campuses/locations when you are feeling
unwell or if you answer YES to any of the screening questions.
• Wearing masks or face coverings that completely cover the mouth, nose and chin while on campus
• Avoiding eating and drinking in classrooms, research and in shared spaces, where eating is explicitly not
permitted (e.g., Libraries)
• Engaging in good hand hygiene
• Following instructions in designated spaces, as they pertain to giving space to one another and/or protocols
for entry to and exit from classrooms, instructional and other shared spaces (e.g., Libraries), when
applicable.

Information about COVID-19 health and safety measures can be found on the Better Together website. The Senate
Executive Committee’s Principles to Guide 2021-2022 Course Planning encourage us to uphold compassion,
kindness, empathy, and a sense of responsibility towards one another. We all have a duty to uphold professional and
respectful interactions with one another.”
 Peer Evaluation – ADMS 2200 – Marketing Channels

Class Day and Time: ADMS 2200 S – Introductory Marketing Professor: C. Hendriks
Product/Group Name: _____________________________
My Name: _________________________ (do NOT give yourself a grade) (Insert N/A under “Grades”)

Please rate your group members on their contribution using the guidelines below. You are
NOTE: This form must be
DEVELOPED in advance of encouraged to give HONEST and CANDID feedback via a fair distribution of marks.
the submission date. ONLY
ONE person completes the 3. Made an “above average” contribution
following sections: 2. Made an “average” contribution
"Product / Group Name", 1. Made a “below-average” contribution.
"Last Name"
(ALPHABETICALLY), "First
0. Made NO Contribution. To award this mark, you/your group must have discussed this
(Official) Name" and situation with the Professor a minimum of 3 weeks in advance of the submission date – with
"Student #". The form is sufficient time left in the project to allow your peer the opportunity to rectify any issues.
then photocopied and
completed 15 minutes Instructions: Alphabetical Order- 1 Group Member inputs Members’ Names in Alphabetical Order, (along
prior to submission. with Class, Day and Time, Professor and Product/Group Name) and PROVIDES A COPY (with “Grades” and
INDIVIDUAL GROUP “My Name” ONLY left BLANK) - for the entire group! Place all evaluations, UNFOLDED, in a 8 3/4”x12”
MEMBERS complete "My envelope. Place UNSEALED envelope in with the Marketing Plan.
Name" and Assign Grades
in the "Grades 0 - 3
Section". Give yourself an Marketing Plan should be presented in a printed and bound format, see-through plastic cover –
N/A. but NOT in a 3-ring binder. GROUP PICTURE MUST BE ON TITLE PAGE.

Name (Last) (First) - - - - - L-E-A-V-E B-L-A-N-K - - - - -

Group List – Grades MARKETIN PLAN
Alphabetical USE (Student #) (0-3 ONLY) G PRESENT’N
OFFICIAL NO Part- PLAN
NAME Grades
1.
2.
3.
4.
5.
6.
7. - DRAFT ONLY -
8.
9.
THIS IS FOR A PAPER-BASED SUBMISSION.
10. MOST LIKELY, WE WILL USE AN
11. ON-LINE SUBMISSION FORM.
12.
13.
14.
15.
16.
Do NOT Give Yourself A Grade – INSERT “N/A” – Beside Your Name
ENSURE YOUR PROJECT IS BOUND (CERLOX OR COIL). Ensure a Who's Who Photo.
ENSURE THIS FORM GOES – UNFOLDED – INTO A 8 3/4" x 12" ENVELOPE
– DO NOT SEAL –
PUT COURSE and SECTION CODE AND GROUP / PRODUCT NAME ON ENVELOPE
 Mid-Semester Reminder

PLEASE DO NOT REPLY TO THIS

These are a few key points that I wanted to make as we begin to head towards the end of the semester:

1. The next class will occur as scheduled and I plan to distribute the RESULTS of the Midterm then. Note:
in keeping with the Syllabus and my earlier announcements, I will distribute grades in class and NOT on-
line. Please AVOID emailing me for the grades.
• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)
2. I will announce tentative semester-end details during the next class - including the submission details
and date for the major project, presentation dates, final exam, etc. Again, this will occur IN-CLASS.
• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)
3. I encourage you - strongly - to re-read and understand the details surrounding the course syllabus.
You should also play attention to the section: Key Considerations For The Marketing Plan/Major Project.
Also, I encourage you to pay attention to the section regarding classroom decorum, etc.

4. Group Email: As an element of point #3 above, during the next class, your group will send me a Group
Email. Please note that this IS an "exact science" and must be done in a particular manner. One member
per group - and only one member per group - will send me an email - TO ME, and CC everyone in the
group (including those that you think may be in the group. You want to ensure that you capture
EVERYONE that is OR MAY BE in your group). The subject must be exact and will be: ADMS - - - -, Section
Letter, Project Name. The body of the email will simply list 2 responsible group members and their
phone numbers. I will use "Reply All" to send all group members their grades once I have completed
grading the group projects. In preparation for the next class then, you MUST HAVE everyone's email
address. Get this NOW! (and NOT during the next class). You Should NOT send this now. You must
WAIT for the appropriate point in the next class when I will advise you to send this. Again, please WAIT.
But, get prepared - now - to do this.
• NOTE: For Winter 2024 and the LIVE / LECT Teaching Scenario it is anticipated that:
o all material submissions will be via email, or hard copy (TBD).
o all (group) presentations may be via Zoom or Live, In Class (TBD).
o All exams will be available on EClass – and will be written ON CAMPUS, or remote (TBD)
5. Please RE-READ all of the above - and pay particular to the details surrounding point #4. If you have
any questions, please ask DURING the NEXT CLASS.

6. I trust that you are enjoying the course. If I can do anything that would help to maximize your
learning, class participation and/or course enjoyment, etc. please bring this to my attention at the start
of the next class. Again, please feel free to let me know how I can help you to get the most from this
course.

C. Hendriks

PLEASE DO NOT REPLY TO THIS

 IMPORTANT COURSE INFORMATION FOR STUDENTS

Turnitin
To promote academic integrity in this course, students may be required to submit their written assignments to
Turnitin (via the course EClass) for a review of textual similarity and the detection of possible plagiarism. In so
doing, students will allow their material to be included as source documents in the Turnitin.com reference
database, where they will be used only for the purpose of detecting plagiarism. The terms that apply to the
University’s use of the Turnitin service are described on the Turnitin.com website.

On-line Proctoring
This course may require the use of online proctoring for examinations. The instructor may use an online
proctoring service to deliver the exam(s), which would be administered through the Learning Management
System (EClass). Students are required to have access to minimum technology requirements to complete
examinations. If an online proctoring service is used, students will need to become familiar with it at least five
days before exam(s). For technology requirements, Frequently Asked Questions (FAQs) and details about the
online proctoring service, please visit the Registrar’s Office’s page on online exam proctoring. Students are
required to share any IT accommodation needs with the instructor as soon as they are able.

Academic Honesty and Integrity

York students are required to maintain the highest standards of academic honesty and they are subject to the
Senate Policy on Academic Honesty (http://secretariat-policies.info.yorku.ca/policies/academic-honesty-
senate-policy-on/). The Policy affirms the responsibility of faculty members to foster acceptable standards of
academic conduct and of the student to abide by such standards.

There is also an academic integrity website with comprehensive information about academic honesty and how
to find resources at York to help improve students’ research and writing skills, and cope with University life.

Students are expected to review the materials on the Academic Integrity website at -
http://www.yorku.ca/academicintegrity/

Access/Disability
York University is committed to principles of respect, inclusion and equality of all persons with disabilities
across campus. The University provides services for students with disabilities (including physical, medical,
learning and psychiatric disabilities) needing accommodation related to teaching and evaluation
methods/materials. These services are made available to students in all Faculties and programs at York
University.

Student's in need of these services are asked to register with disability services as early as possible to ensure
that appropriate academic accommodation can be provided with advance notice. You are encouraged to
schedule a time early in the term to meet with each professor to discuss your accommodation needs. Please
note that registering with disabilities services and discussing your needs with your professors is necessary to
avoid any impediment to receiving the necessary academic accommodations to meet your needs.

Additional information is available at the following websites:

Counselling & Disability Services - https://counselling.students.yorku.ca//
Counselling & Disability Services at Glendon - https://www.glendon.yorku.ca/counselling/
York Accessibility Hub - http://accessibilityhub.info.yorku.ca/

Ethics Review Process

York students are subject to the York University Policy for the Ethics Review Process for Research Involving
Human Participants. In particular, students proposing to undertake research involving human participants (e.g.,
interviewing the director of a company or government agency, having students complete a questionnaire, etc.)
are required to submit an Application for Ethical Approval of Research Involving Human Participants at least
one month before you plan to begin the research. If you are in doubt as to whether this requirement applies to
you, contact your Course Director immediately.
Religious Observance Accommodation
York University is committed to respecting the religious beliefs and practices of all members of the
community, and making accommodations for observances of special significance to adherents. Should any of
the dates specified in this syllabus for an in-class test or examination pose such a conflict for you, contact the
Course Director within the first three weeks of class. Similarly, should an assignment to be completed in a lab,
practicum placement, workshop, etc., scheduled later in the term pose such a conflict, contact the Course
director immediately. Please note that to arrange an alternative date or time for an examination scheduled in the
formal examination periods (December and April/May), students must complete an Examination
Accommodation Form, which can be obtained from Student Client Services, Student Services Centre or online
at http://www.registrar.yorku.ca/pdf/exam_accommodation.pdf (PDF)

Student Conduct in Academic Situations

Students and instructors are expected to maintain a professional relationship characterized by courtesy and
mutual respect. Moreover, it is the responsibility of the instructor to maintain an appropriate academic
atmosphere in the classroom and other academic settings, and the responsibility of the student to cooperate in
that endeavour. Further, the instructor is the best person to decide, in the first instance, whether such an
atmosphere is present in the class. The policy and procedures governing disruptive and/or harassing behaviour
by students in academic situations is available at - http://secretariat-policies.info.yorku.ca/policies/disruptive-
andor-harassing-behaviour-in-academic-situations-senate-policy/

Policies related to Zoom meetings

Your course may involve the use of Zoom. Zoom is an online videoconferencing software that can be used to
host lectures, tutorials or virtual office hours in real time. Please note that Zoom is hosted on servers in the U.S.
Zoom meeting content (e.g., video, audio and text chat) has been restricted to only pass through servers in
Canada and US data centres; it will not pass through international data centres, such as those in China.
Although it is not possible to exclude the US data centres at this time, Zoom is developing this functionality
and will implement it as soon as possible. All audio, video, screen-sharing and text content will be encrypted in
transit between your device and Zoom’s servers, which will prevent unauthorized third parties from
intercepting the content of your Zoom meeting. For more information, please visit Zoom at YorkU.

Privacy
At the moment, the name you use with Zoom and metadata about how you use the application will be stored on
servers outside of Canada. If you have privacy concerns, you can disable both audio and video. You can also
provide only your first name or a nickname when you join a session. If you choose to rename yourself, please
let your instructor or TA know immediately.
You can rename yourself in 4 easy steps.
1. After entering the Zoom meeting, click on the Participants icon at the bottom of the window.
2. Find your name in the Participants list on the right side of the Zoom window
3. Hover over your name and click the Rename button.
4. Enter the name that you would like to use in the Zoom meeting, and click OK.
Please note that lectures and/or tutorial sessions may be recorded so that they can be made available to students
who are not able to attend class. Zoom is configured in such a way that all participants will be automatically
notified when a session is being recorded. In other words, a session cannot be recorded without you knowing
about it. If you do not wish to be seen or heard during a recorded session, please keep your camera and/or
microphone turned off.

Participation
Your course instructor may enable you to ask questions through the chat panel. Inappropriate or disrespectful
language in the chat panel will not be tolerated. You may also participate through Zoom’s nonverbal feedback
features. These features can be accessed by clicking on the Participants icon at the bottom of the window. Once
the Participants sidebar is opened, you will see the option to Raise Hand. By clicking on Raise Hand, a blue
hand will be raised. Please click on the Raise Hand button again to lower your hand once your question has
been answered. You are tasked with using the various Zoom features in a responsible manner. Your course
instructor will reserve the right to remove anyone who does not behave accordingly.
 GET READY NOW TO SEND THIS EMAIL

ONE (1) PERSON PER GROUP TO DO THIS.

GET THE EMAIL READY N.0.W.

DO NOT SEND UNTIL I ADVISE…..BUT GET IT 100% READY N.0.W.

To: Me at BOTH of my email addresses

CC: EMAIL Addresses of ALL group members
Subject: ADMS 2200 X - Group # - Project Name
Content: 2 Responsible Group Member's Names, Email Addresses
and PHONE NUMBERS

Your submission will look like this:

To: [email protected]; [email protected]

CC: [email protected]; [email protected]; [email protected];

[email protected]; etc

Subject: ADMS 2200 Y - Group # - Project Name (E.g. Tim Horton's

Bubble Tea)

Samir Smith
[email protected] EXAMPLE
647-234-4567

Mary Lu
[email protected]
416-123-4567