Sravya Nadakuditi

[email protected]
Contact : +14845537596

Professional Summary:
• 4+ years of experience working with Adobe Campaign classic and standard in creating, executing
tracking, and managing cross-channel campaigns.

• 5+ years of IT experience with strong exposure in mainframes, JAVA, Adobe Campaign, across
areas such as Design , develeopment, process reviewing and testing

KEY SKILLS:

Programming PL/SQL, python, SOAP, REST, JSON

Reporting tools Adobe Campaign Classic, Excel

Scripting Languages JavaScript, XML, Jquery, HTML5, CSS

Database MySQL, PostgreSQL, Oracle
Application Servers
Operating systems Windows, MAC OSX

Tools Git, JIRA, Workfront, Confluence

Professional Experience:
Education:
Bachelors: Graduated from Andhra University in Computer and Science Engineering GPA:
7.8/10
Masters: Information Technology in Gannon University
GPA 3.8/4

EXPERIENCE:
Client: – Wiley, NewJersey
May2020- April 2022
Sr. Adobe Campaign Consultant

Responsibilities:

• Gathering campaign marketing requirments and understand business needs.

• Developing camapigns from intial stage as part of migration, by understanding the existing
campaign logic developed in Eloqua.
• Worked on Adobe campaign classic tool for marketing campaigns to automate email marketing
campaigns and monitor/manage the campaign performance.

• Created segmentation for all campaign process and create separate delivery workflows to
be used based on the segmented audience.
• Generating audit reports through campaign workflows.

• Experienced in monitoring the technical workflows.

• Extensively worked on out-of-box activity templates for email, SMS, and push notifications.

• Good hands-on experience in sending messages with Campaigns, i.e., sending and tracking
messages, scheduling messages, monitoring, and testing messages.

• Worked on creating a File or List audience after targeting in a workflow.

• Experience in accessing dynamic reports for real-time reports to monitor deliveries, campaigns,
and Programs and measure their impact on recipients.

• Creating folder structure, Access Management rules, Typology rules, delivery and workflow
templates Creation, management, and deployment of Campaigns.

• Build delivery templates, Web applications/Surveys, Design and develop quality integration
workflows between multiple applications utilizing Informatica tools.

• Analyzed the business requirements and functional requirments to bulit campaigns.

• Building delivery templates, web applications/surveys, campaign and workflows templates and
also ETL workflows.

• Created REST API methods such as insert/update profiles into Adobe Campaign resources from
an external engine.

• Experience in implementing SQL development including SQL, ETL implemenations

scripting/programming (Javascript preferred language), XML and HTML.

• Collabrate on development, deployment and production area to come up wih new business rules
and applications and solutions by utilizing skill sets of AdobeCampaign.

• Perform QA quailty assurance and create queries to extraxt and validate developed campaign data
by using SQL / PL SQL.

• Created data schemas, blocks, lists, typologies, predefined filters, templates, Seed Addresses,
package managment and access managment also personalization.
Client: – Milwakee Aug 2018 –May 2020
Adobe Campaign Classic Developer

Responsibilities:
• Working with client stakeholders to identify objectives and success factors.

• Designed Adobe Campaign implementations, including documentation of integrations, schemas,

and data models.

• Customized delivery form and other out of the box forms to enhance clients experience in using
the ACC tool

• Involved in setting up Adobe Campaign Platform.

• Involved in gathering requirements, Design, Unit testing, Review and fixing the defects.

• Design and built workflows for direct mail Campaigns.

• Create Target Cell Spreadsheets for campaign execution. Create and use flowchart templates as
well as strategic segments.

• Involved in managing profiles, subscriptions to services, sending transactional messages using

Adobe Campaign Standard API.

• Campaigns and work on enhancements based on the design specifications and Perform Campaign
maintenance and monitor daily workflows to ensure quality of service.

• Build delivery templates, Web applications/Surveys, workflow templates and campaign

templates, ETL workflows using Adobe Campaign Manager.

• Develop Campaigns and work on enhancements based on the design specifications and Perform
Campaign maintenance and monitor daily workflows to ensure quality of service.

• Modify existing software to fix bugs, which then enhances the performance of the system.

• Setup automated export workflows, modify an input form, and deploy Campaign configurations.

• Creating Technical Workflow, Targeting and Segmenting, Campaign execution, performing a

testing and Managing Offer Engine in real time to send dynamic offers to end user based on their
behavior.

• Refactor the existing applications to solve the problems also to globalize with the product such as
localizing content.

• Install, configure, and maintain continuous integration, automations, and configuration

management tools.

• Worked on Adobe Marketing Cloud tools for various marketing campaigns to automate email
marketing campaigns and manage / monitor the performance of cross-channel campaigns from
one place.
 • Created JavaScript for workflows that run for email campaigns and for web applications. HTML /
CSS and web technologies across different platforms.

Environment: Adobe Campaign Standard, Adobe Campaign Classic, HTML5, Java Script, CSS, jQuery,
HTML, SOAP and REST Web Services, HTML

Client:Cerner -
Chicago, Illinois
Jan 2016- Aug 2018
Software Engineer

Responsibilities:
• Created and maintained Business Use cases and System Use cases, Use Case diagrams, Flow
Diagrams, Business Flow Diagrams, Activity diagrams and Sequence diagrams throughout the
SLC.
• Performed Gap Analysis to compare all elements of existing "as is" with desired "to be"
processes.
• Designing of different test scenarios to cover all features of data model to support Regulatory
Reporting.
• Used HP ALM for defect tracking, facilitating and monitoring the testing process and bug
reporting.
• Performed functional, regression and performance testing in user acceptance test (UAT)
environment and approval of the application.
• Authored progress and completion reports, which were then submitted to project management on
a weekly basis. Worked closely with management to keep track of the status of project and draft
strategies for the near future. Used MS Project to manage schedules, deadlines, resources for the
project.
• Prepared test data for positive and negative test scenarios as per application specifications.
Involved in both Manual and Automated test plans and test cases.
• Validate the UNIX files using different UNIX commands in VI editor.
• Working with Business to facilitate User Acceptance test (UAT) planning and execution.
• Used SQL Queries in performing data validation to ensure data accuracy and data integrity by
testing back-end components of new data warehouse products.

Associate Software Engineer

Accenture Solutions, Hyderabad, India June 2014 - December 2015

Responsibilities:

• Involved in Requirement gathering, writing design specification documents and identified the
appropriate design pattern to develop the application.
• Being a Fortune Global 500 company, worked closely with international clients to diagnose
business processes or organizational problems, and leveraging technology to determine how our
clients can seize new opportunities.
• Worked on Oracle PL/SQL, a procedural programming language embedded in the database, along
with SQL itself
• Analyzed current processes and technologies, contributing through to the delivery/ integration of
new solutions
• Delivered solutions via an AGILE delivery methodology and leveraging DevOps to bring the
solutions to life quickly for our international clients mainly from the Netherlands, Austria,
Romania, Ireland.
• Designed Use Case Diagrams, Class Diagrams and Sequence Diagrams and Objects.
• Involved in designing user screens using HTML as per user requirements.
• Used Spring-Hibernate integration in the back end to fetch data from Oracle and MYSQL
databases.
• Installed Web Logic Server for handling HTTP Request/Response.
• Used Subversion for version control and created automated build scripts.