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MRA Week1 Presentation

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12 views

MRA Week1 Presentation

Uploaded by

aaryani6991
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Marketing and Retail Analytics

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Applications and Implementation

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What is Marketing

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Terminology
SKU
FMCG/CPG
Shrinkage
RFID
Relationship Retailing
Private Label
POS
Product Life Cycle
Wallet Share
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Terminology
Mystery Shopping
Loss Leader
Cross-Merchandising
Inventory Turnover
Churn Rate
4 Ps
CLV
P-Alive
Segmentation
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https://clevertap.com

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Customer Profiling (Segmentation)
Only UK Customers

Descriptive Stats
Data Exploration
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Perform RFM Analysis

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Monetary
RECENCY FREQ H M L
H 402 96 1
Active H M 96 258 34
L 3 33 56
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At-Risk
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M M 136 797 140


L 22 152 282
H 20 22
Inactive L M 12 324 123
L 6 129 344

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Base Silver Gold
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Base Silver Gold
Base Silver Gold

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Check Effectiveness

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DMAIC

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