The Business Value of Information

Information Architecture Case Study Telecommunication

Rome | April 27th | Sebastian Zeeb

Deutsche Telekom Group

Content

1. Detecon International

2. The Business Value of Information

3. Enterprise Information Management (EIM@Telcoindustry - Case Study)

4. Conclusion

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Page 1
Content

1. Detecon International
Our positioning
A Business Transformation Framework

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Page 2
Detecon International
Our positioning
We are a company specialized in providing ICT management consulting services
with the infrastructure of a global player.

We are established, We are experienced, We are international, We are part of a

with more than 50 thanks to the success- with worldwide globally active
years of consulting ful realization of more representation, clients shareholder,
know-how than 6000 projects in 165 countries, and Deutsche Telekom
employees from more AG
than 30 nations

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Page 3
Detecon International
We make ICT strategies work!
Comprehensive experiences from a broad range of EA projects worldwide, from
consulting the senior management to the support of architecture implementation.

Management Consulting Transformation Change

 Executive Buy-in  Business Transformation  Method Development &

 EA Transformation Readiness Training
Quick Assessment &  Platform Transformation  Individual Training
Booster Program Readiness Concepts
 “Poison Projects”  Architecture Governance  Coaching of
 Transformation Projects Transformation Projects
Joint offering with
David Robertson,
Professor at IMD,
Lausanne

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Some Selected Customers:

Page 4
Successful Business Transformation
A Business Transformation Framework
The Foundation for Execution represents the deployed ICT-Architecture which is aligned
to business needs according to the integration and automation requirements.

 Focused on:
 Core business capabilities
 Identification of business model
 Norm strategies and architecture
principles

Business
Operational
Model

 Focused on:
 Strategy and initiative Alignment  Focused on:
development  Overarching demand
 Monitoring and and project portfolio
controlling Foundation for management
implementation Execution
Al

t
en
ig

nm
nm

Enterprise

ig
en

Governance

Al
t

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Architecture

Page 5
Content

2. The Business Value of Information

Motivation for Enterprise Information Management (EIM)
Challenge: Establish visibility of the importance of information to the business
Target: Integrate Information Architecture into EAM activities

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The Business Value of Information

What’s the use of a

common language, if
nobody wants to talk…?

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The Business Value of Information
Motivation for Enterprise Information Management (EIM)
Information is what allows us to confidently make a selection from a given multiple
alternatives.

A structured and comprehensive approach to Enterprise Information

Management enables the effective use of information to capitalize on Drivers
its competitive advantages.
 Information increasingly
Source: Following TOGAF
Version 9 (2009), The Open drive competitive
Architected
ArchitectedInformation
Information Group advantage
 Business Knowledge
 Business Knowledge
 Strategic Rules  Data Management
 Strategic Rules
 Contractual Knowledge
 Contractual Knowledge knowledge necessary to
implement enterprise
Data architecture
Data&&Semantics
Semantics
 Models, Repositories, Standards,
 Models, Repositories, Standards,
Rules, Ontology, Taxonomy,
 Enterprise architects are
Rules, Ontology, Taxonomy, responsible for the
Vocabularies
Vocabularies
organization's information
architecture
Applications
Applications  Incorporation of
 Individual Applications
 Individual Applications
 Packaged Applications
 Packaged Applications
information necessary to

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 External Applications
Information
InformationInfrastructure
Infrastructure  External Applications
 Business Intelligence, Content
achieve holistic and
 Integration of Data & Content  Business Intelligence, Content comprehensive
 Integration of Data & Content Management
 Governance, Stewardship & Quality Management
 Governance, Stewardship & Quality
 Move, Transform & Enrich enterprise architecture
 Move, Transform & Enrich
 Access, Monitor & Secure
 Access, Monitor & Secure

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The Business Value of Information
Challenge: Establish visibility of the importance of information to the business
Often corporate information management topics are lacking in senior management
attention.

Rational Survey on Information Architecture

Only 30% of the organizations Many Data services and data
already established a formal IA integration efforts avoid
program or office. establishing canonic models
 Management ‘buy in’ is Formal IA Pusuing SOA (Data Service)
missing program/practice
Establishing a formal but no canonical model
 Insufficient communication IA program/practice 45%
of information related
architecture work 30%
35% Working on
 Uncoordinated activities on
information and data canonical model on 10%
Working on
ecosystem level
throughout business unit canonical model
silos 16% 29%
on enterprise level

 Insufficient ‘boundaryless’ Ad hoc 35%

approach Working on
interchange of information canonical model on

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busiuness unit level

Base: 125 EA Professionals Base: 107 EA Professionals

Source: Forrester Research; November 2009 Global Information Architecture Online Survey; Base:

Page 9
The Business Value of Information
Target: Integrate Information Architecture in EAM
Information need from today's business require a holistic architecture approach to
ensure decision making according to common strategy on all architecture layers.

The Business Value of Information Target

 Create incremental part of
enterprise architecture
Enterprise Information Management (EIM)

Business Value  Link / embed Enterprise Information

into the concept of a modern
Knowledge-based framework (e.g. TOGAF)
business actions
 Deliver a trusted view of critical
Context-related information information throughout the
enterprise

Application-based  Use of information to support

information processing decision-making processes
 Providing knowledge internal and
Integration of data different external boundaries
in source & type

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The Business Value of Information
Target: Integrate Information Architecture in EAM
Detecon supported a major European Telco Company in establishing an overarching
Information Architecture.

Development of an EIA beyond Data Architecture Model

Domain Model
TM Forum's Information
Framework (SID) has
been used as reference r nt
ne e
rt em
Pa ag
CR
M

model Top Down: Development on tha basis M

an

Of business pain points TELCO

M ar

t
en
gem t
na ac
ke ti
Business

Ma ontr
ng

C
Objekt- Sales

modell

Semantisches Common Data Model

Datenmodell « FachKlasse»
Ge scha eftsEinhei t
(Em plo ye e)
«F achKlas se»
Subscri be r
(UserP rof ile)
«FachKlas se»
Gesc haefts partnerRolleKomplex
(Pa rtyRol es)

1 0..1 *

erfa sse nde Ein he it bet reu end e-

Ge sch aef tsEi nhe it

ku nde
* 1

«F achKlas se» «F achKlas se»

werbungErwuensc ht : PermissionAus sage Kunde I ntere ssent
«E ige nscha ften » «E ige nschaf ten »

Applikations-Datenmodell
kundenNummer : string
st atus : KundenStatus[ 0.. 1]

* 1 * 1 1 * * 1
ku nd e

permissio n

«FachKlasse»
Kunde AltersEi nstufung
«E ige nschaf ten »

Governance
0 ..1 alt ers Eins tufung : Alt ers Einst ufung
status : KundeAltersVerifikat ionsStat us
*
alte rsE instufu ng verifikat ionsVerfahren : Alters Verifikat ions-
Verfahren[ 0.. 1]
ku nde nWert - anmeldeZeitraum : Zeitabs chnitt
P rog ram m Kon to verifikat ionsZeitpunkt : dateTime[0. .1]
anmeldeKanal : AltersVerifikations Kanal
0. .1

Implementation /

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Enviroment Analysis, Application Model
Scoping, EA-Integration, Bottom Up: Efficiency and
Operations Implementation standardization / COTS products

Page 11
Content

3. Enterprise Information Management - Case Study

Evolution of EAM and EIM
Approach: Using TOGAF ADM and Framework
Application of the Results
Outlook

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Enterprise Information Management - Case Study
Evolution of EAM and EIM
Many results from EAM activities are referring to data or information issues. For that
reason it was decided to

 Business Vision & Roadmap  Development of Target Architectures within core business areas
für overarching CRM  Implement
 Support of strategic business initiatives Governance
[4 Months] (3 Divisions, ~200
Applications)  Overarching methodology for the corporate EA activities  Start line function
Projects

 Domain Model Business Transformation Program activities on

 Pilot of project method (TOGAF EAM/EIM
based) Development of Information Architecture  Utilize models
 Pilot planningIT for support of  Support IT
 Data Architecture on different layers Architecture
project method and
communication  Governance Projects
 Alignment with EAM activities
Initial Architecture Project Enable Operations

2007 2008 2009 2010

Scope: CRM, until 2010, German Scope: core business, until 2012+, Scope: Information a architecture
at
mass market, all architecture all, architecture layers core business,Duntil 2015+, all,
layers architecture layers
Subject Subject Subject Subject
mater mater mater mater
Time
Focus

Time Time Time

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Level of Level of Level of Level of
detail detail detail detail

Page 13
Enterprise Information Management - Case Study
Approach: Using TOGAF ADM and Framework
To make results and deliverables comparable and support the transparency on corporate
architecture artifacts a TOGAF based methodology has been adapted.

A
Architecture
Vision
Prelim
Framewor k H
Design and

TOGAF ADM delivered the basis for

and Princip les Architecture B
Change Business Preliminary Setup Operations Support
Management Architecture Implementation

Project Management and Communication

Environment Inforamtion Process

C
Scoping Architecture Implementation

Project Setup
G
Requirem ents Informatio n and
Implement ation
System Phase I stakeholder

structure and content of the project

Governance
Architectures
Subject Concept. Semantic
Model Model Model

Project Plan Requirements

mgmt.
F D Governance
Migration Technolog y
Planning Architectures

setup and deliverables.

E
Opportunit ies Scoping
and Soluti ons
Phase II Operationalization Project Support and Quick wins

TOGAF ADM Project Setup

The topics and deliverables have been

Information Management

Roles and
Architecture Principles, Vision and Requirements Data Ownership Stakeholder M gmt Strategic Planning Data Distribution Data Cleansing
Responsibilities
Preliminary Architecture Vision
Business Principles,
Architecture Principles Business Strategy Technology Strategy Architecture Vision Stakeholders Requirements Data
Objectives and Drivers
Data Gov. Process M easures / KPIs Strategic Planning
Management Transformation

structured in the Detecon EIM

Architecture Requirements
Data Governance Environment Management Data Quality
Requirements Constraints Assumptions Gaps

Result
Data Management Data Architecture Data Landscape
Business Architecture Information Systems Architecture Technology Architecture
Data C entric
Motivation Data Application Data Mapping Data Lifecycle Data Security
Data Definition Business Data Publication
Rules Management Demands
Drivers Goals Objectives Measures Processes
Information System
Data Entities Platf orm Services
Services

Framework. This Framework has been

Organization Data Security
Content
(Privacy) Risk Management Archiving Process BI Architecture BI/DWH
Organization Location Actor, Role
Logical D ata Logical Application Logical Technology Management
Management
Components Components Components
Function

Documentation
Meta Data M anagement Data Process M odel Landscape Demands
Business Services, Physical
Processes, Events, Physical Data Physical Application
Contracts, Service Functions Technology
Controls, Products Components Components
Qualities Components
Master Data Identity Subjec t Area Database
Logical Model Data Profili ng
Harmonization Management Model Cartography
Architecture Realization

mapped to the TOGAF Content meta-

Opportunities, Solutions and Migration Planning Implementation Governance
Cross Reference Data Lifecycle
Conceptual Model Physical M odel
Capabilities Work Packages Architecture C ontracts Standards Guidelines Specifications Management Management

Master Data Management Data Architecture Modeling Landscape Analysis

model.
TOGAF EA Framework Detecon EIM Framework

Reference Model
Reference Model Other
Domain Model Other
Domain Model IT Architecture
IT Architecture
The available Taxonomy, Tools and

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documentation have been used for the
References and
storage and categorization of the results.
Input
This ensures future comparability with
other architecture artifacts.
Enterprise Continuum & Resources

Page 14
Enterprise Information Management - Case Study
Approach: Using TOGAF ADM and Framework
Based on the TOGAF ADM a project approach was derived to develop a Enterprise
Information Management and Information Architecture for the company.

Operations
Preliminary & Setup Design and Implementation
Support
Project Management and Communication

Environment Inforamtion Process

Scoping and Architecture Implementation
Phase I
stakeholder
Subject Concept. Semantic
Model Model Model

Project Plan Requirements

mgmt.
Governance

Scoping
Phase II Operationalization Project Support and Quick wins

A A A A
Prelim H Architecture Prelim H Architecture Architecture Architecture
Prelim H Prelim H
Framework Vision B Framework Vision B Vision B Vision B
Architecture Architecture Framework Architecture Framework Architecture
and Principles Change Business and Principles Change Business and Principles Change Business and Principles Change Business
Management Architecture Management Architecture Management Architecture Management Architecture

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C C C C
G G G G
Information Information Information Information
Implementation Requirements Implementation Requirements Implementation Requirements Implementation Requirements
System System System System
Governance Governance Governance Governance
Architectures Architectures Architectures Architectures

F D F D F D F D
Migration Technology Migration Technology Migration Technology Migration Technology
Planning E Architectures Planning E Architectures Planning E Architectures Planning E Architectures
Opportunities Opportunities Opportunities Opportunities
and Solutions and Solutions and Solutions and Solutions

4 Weeks 2 Months 4 Months ongoing

Page 15
Enterprise Information Management - Case Study
Approach: Using TOGAF ADM and Framework
The definition of the vision and the transparency on stakeholder concerns drove the
project planning and scoping of the complete effort.

A
Prelim
Framework
and Principles
H
Architecture
Change
Architecture
Vision B
Business
Preliminary & Setup
Management Architecture

C
G
Information
Implementation
Governance
Requirements
System
Architectures Vision & Scope Project Planning
F D
Migration Technology
Planning E Architectures
Opportunities
and Solutions 2009 2010

Nov. Dez. Jan.

Tätigkeit 45 46 47 48 49 50 51 52 53 01 02 03 04

 Definition of the Scope of the Label

Label

architecture work Label

Label

 Identification of the Sponsor Current Date Page 1

Label

Label

 Environment and Stakeholder

Analysis
11/26/09

 Data principles
Environment & Stakeholder Analysis
 Adoption of Framework
 Definition of interfaces towards 43
11
Common Vision (logical level)
Vision / Target
Templates
Rules
Common Taxonomy
Dependencies
high

16 20 5 Methodology
2 Mapping data models

EA initiatives 45
19 46 24
39 Target Structure (logical level)
Framework
Glossary Logical Models
Models

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Rules for
Service Design
Mapping own framework to others
Stakeholdermgmt. Implementation control Principles (e.g. mapping to GDM, …)
Concerned by Output

Guidelines

 Continues Requirements Control mechanisms

Processes
Lifecycle management
data owner
Specifications for the usage of data models
medium

1 4 Governance Alignment with

business models (e.g. BOM)
Requirements Management

Management
27
40
PMT Process Versioning
Change Requests Quality
KPIs Roadmap
Monitoring Responsibilities
Roles How to proceed with CCDM, CPDM, … ?
Communication Data Model Evolution
Awareness
Others Data Privacy and Communication
3 Tools Data Security
low

low medium high

Importance of Input
Note: numbers relate to identifiers of overall stakeholder list (see slide 6)

Page 16
Enterprise Information Management - Case Study
Example: Topics of Enterprise Information Management
Result from the Stakeholder analysis (Interviews)

Common Vision (logical level) Common Taxonomy

Templates
Rules Dependencies
Vision / Target Methodology
Mapping data models
Target Structure (logical level) Glossary Logical Models
Models
Rules for Framework
Service Design
Mapping own framework to others
Stakeholdermgmt. Implementation control Principles (e.g. mapping to GDM, …)
Guidelines
Control mechanisms data owner
Lifecycle management Specifications for the usage of data models
Processes
Governance Alignment with
business models (e.g. BOM)
Requirements Management
PMT Process Versioning
Change Requests Quality
KPIs Roadmap
Monitoring Responsibilities
Roles How to proceed with CCDM, CPDM, … ?
Communication Data Model Evolution
Awareness
Others

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Data Privacy and Communication
Tools Data Security

Project
Page 17
Example
Enterprise Information Management - Case Study
Approach: Using TOGAF ADM and Framework

A
Prelim
Framework
and Principles
H
Architecture
Change
Architecture
Vision B
Business
Design and Implementation
Management Architecture

C
G
Information

Refine Domain Model Design Semantic Model

Implementation Requirements
System
Governance
Architectures

F D
Migration Technology
Planning E Architectures
Opportunities
and Solutions

r nt
ne e CR
rt em
Pa ag M
an
M

 Development of the Information

TELCO

M ar

nt
Architecture

ge t
na ac
me
ke ti

Ma ontr
ng

C
 Data Elements in Steering Sales

& Management Model

 Semantic Model
encapsualting all business
requirements Design and Implement Governance
 Setup Governance incl. Roles,
Responsibilities, Processes,

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Skills, and Organization design

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Enterprise Information Management - Case Study
Example: Domain Model and semantic model
Functional and Data View – Semantic model (Scope: Customer & Contract)
Scope of Customer Model

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Project
Page 19
Example
Enterprise Information Management - Case Study
Approach: Using TOGAF ADM and Framework

Operations Support
Prelim Architecture
H
Framework Architecture Vision B
and Principles Change Business
Management Architecture

C
G
Information

Model Usages Security

Implementation Requirements
System
Governance
Architectures

F D
Migration Technology
Planning E Architectures
Opportunities
and Solutions CustomerOverview
BusinessPartner
ContactDetails
Challenge
Challenge
Employee To
Appendix Slide 18 Contact
 Todefine
definethe
theBEs
BEsfrom
fromthe
thebusiness
businesspoint
pointofofview
viewand
anddraw
draw A finance
BusinessPartner MA Account aalink
linkbetween
betweeninformation
informationneeds
needsofofoperative
operativeemployees
employees Business An assistant department
Role Manager and
andthethedefined
definedBEsBEs who needs employee who
Master point
 Where
Whereisisthe
thetax
taxnumber
numberinformation?
information? the needs account
Dealer BI/DWH IT Architecture Blueprint.  Where
of view employees’ numbers of all
Whereisisthe
theaccount
accountnumber
numberinformation
informationstored
storedand
and addresses customers
Account
Overview: Deliverables - Until 30th of June the blueprint will be finalized used?
 Roadmap for implementation
used?

Terms &
As Prospect
Is Analysis Logical
Conditions Technical Migration Attribute x
BusinessPartner Architecture Architecture Roadmap  To
Todefine
definethe theBEs
BEsfrom
fromthe
theITITpoint
pointofofview:
view:decide
decidehow
howtoto ABE
ABE
Opportunity Quote Order Appendix Slide 20 draw
drawaalinklinkbetween
betweenlogical
logicaldata
datamodels
modelsand andthe
theBEs
BEsininthe
 Usage of the model in IT
RoleComplex
the Business Entity Attribute y
GDM
GDM
Lead Offer Order
 To
Tofind
findoutoutwhich
whichsemantic
semanticinformation
informationincluded
includedininthe
the Attribute z
Fachdatenkomponente data
datamodeling
modelinglanguage
languageneedsneedstotobe beavailable
availableon
onthe
theGDM
GDM

Architecture Projects as:

Offer level
leveltotoanswer
answerthetheconcerns
concernsofofthetheITITside?
side?
Item
 Functional/non-functional  Vision defined: One  Technical reference IT  Migration roadmap  HowHowtotodeal
dealwith
withspecialization,
specialization,aggregation
aggregationand and
Productfor all views
properties Product
logical data warehouse OrderItem is defined.
architecture options
Customer compositions?
compositions?
 Information domain for Germany.  Guiding rail for further IT point of view
mapping  Clustering of data layer
Service  The tool support per implementations  How to deal with integrity and cardinality
How to deal with integrity and cardinality
information?
 Implementation Model
Customer Appendixanalysis
 Comprehensive Slide 19of defined. componentOfferDetails
and vendor  Next step proposals
environment for one  All functional capabilities strategy is agreed.
information?
 NO unique roadmap
company projects identified and agreed
with.

 Requirements Model
Foundation for Foundation for Input for Proposal to define
implementation structuring of implementation initial step of
projects business projects implementation
requirements
Input for Follow-up Projects

 Integration Model
 Support Data Security Communication Governance
initiatives Business Architecture
Product
Business 1
Architecture Product 2 Product 3 Products

 Communication between Product

Business 1
Architecture Product 2 Product 3 Products

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Processes
Product 1 Product 2 Product 3 Products
Processes
Domains
ABB
Processes
Capabilities

Business & IT
Information
ABB
System Architecture Domains
Capabilities
Business
Information System Architecture Domains
ABB Objects
Capabilities
Information System Business
Application 1 Architecture
Application 3 Application 6 Appl. 7 Objects
Applications
Business
ApplicationApplication
1 2 Appl.
Application 34 Application
Application 6 5 Appl. 7Application 8 Objects
Applications

 Support overarching BI
ApplicationApplication
1 2 Appl.
Application 34 Application
Application 6 5 Appl. 7Application 8 Technical
TBB Applications
Application 2 Appl. 4 Application 5 Application 8 Capabilities
Technology
TBB Architecture Technical
Capabilities
Software-
Technology
TBB Architecture Technical
Patterns
Capabilities

initiative
Technology Architecture Solutio n
e.g. SAP o n L in ux
Solu ti on
e.g . SAP on L inux
Software-
Patterns
Software-
Busin ess Ba sic Busin ess Cr itical

P resentation Server IIS BEA

Application S erver
Dat abase
SAP CI

Solutio n SQL -Ser verSolu ti on Or acle DB

e.g. SAP o n L in ux e.g . SAP on L inux
SAP C I

Software-
Solution Stacks
Patterns
Busin ess Ba sic Busin ess Cr itical Dedicat ed

Software-
S erver L inux Linux S erver
P resentation Server IIS BEA

Application S erver SAP CI SAP C I

Dat abase Solutio n SQL -Ser verSolu ti on Or acle DB

e.g. SAP o n L in ux
Busin ess Ba sic
e.g . SAP on L inux
Busin ess Cr itical Dedicat ed
Hardware-
Solution Stacks
Software-
S erver L inux Linux S erver

Patterns
P resentation Server IIS BEA

Application S erver SAP CI SAP CI

Dat abase
S erver
SQL -Ser ver

L inux
Or acle DB
So lution
e.Dedicat ed
g. SAP
Linux Serveron
Linu x
Busines s Basic
So lution
e. g. SAP on Linu x
Bu siness Critical
SolutionHardware-
Stacks
S erver
Patterns
Hardware-

 Ramp up ‘line organization’

Dua l HP

S torage
Hardware-
NAS

Network Sol uti on

e.g . SAP on L inux
2COM Solu ti on
e.g . SAP on L inux
Bu siness Ba sic T win Site
Bus in ess Cr itical Solution Stacks
Patterns
Facilit ies
S erver
S torage
Dua l HP

NAS
Hardware-
Network
Facilit ies
Sol uti on
e.g . SAP on L inux
2COM Solu tio n
e.g . SAP on L inux
Bu siness Ba sic T win Site
Busin ess Cr itical Solution Stacks
S erver
S torage
Dual HP

NAS
Hardware-
Network
Facilit ies
2COM

T win Site Solution Stacks

Page 20
Enterprise Information Management - Case Study
Example: Usage of the models
Structure 150 use cases to map requirements to COTS product

CustomerOverview ContactDetails
BusinessPartner
Employee
Appendix Slide 18 Contact
BusinessPartner MA Account
Role Manager
Master
Dealer
Account

Terms &
Prospect
Conditions
BusinessPartner
RoleComplex Opportunity Quote Order Appendix Slide 20

Lead Offer Order

Fachdatenkomponente

Offer
Item
Product Product OrderItem
Customer
Service
Customer

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Appendix Slide 19 OfferDetails

Project
Page 21
Example
Enterprise Information Management - Case Study
Example: Governance - Usage across the Architecture Layers
Enterprise Information Architecture as part of the Enterprise Business Architecture
provides the right information to the business across internal and external boundaries.
Changes/
Enterprise Business enhances Business Sell Space
Architecture strategy (e.g. Customers) Horizontal
Design Estimated/ real
supply View on
Strategy
orchestrated to
Principles Performance

Business Determines Bus. Domains/ Sub-

Services Processes
Business
model Domains/Capabilities
Results
Areas &
demand Inter-
Implemented
Financials
Buy Space (e.g.
Organization
by
Resources offers
Buss.Partners) relations

Business Object Model Domain Domain Domain

Structuring / Structure of
Management Tool Business
Objects

Conceptual Model
Relations
and Main
Linking / Mapping Attributes
Instrument
Semantic Model Model Customer Segment
Assignment

Functional
Requirements /
Customer Segment
Model
(logic)
Integration / Interface
Customer

Implementation Model Instance of Objects Segmentation

Segmentation Segmentation
Segmentation
Use Case Communities Segmentation

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Tangible Business
Impact Industry Small Enterprises Private

Project
Page 22
Example
 4.
Content

Page 23
Conclusion

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Conclusion
6 wrong assumptions on Enterprise Information Management EIM

1
EIM
Old fashioned Data
EIMisisITITBusiness
Business
Management view
2 Architecture is
EIM academically IT is
EIMisisonly
onlyoperational
operationaland
andtool
tool … responsible
supported
supported for Data
(quality)…
3
EIM another word for Content
EIM another word for Content
Overarching view Management und Business
Management und Business
Intelligence BI will fix
on corporate Intelligence
it…
Information…
4
Information is “the” EIM
EIMisissolely
solelyData
DataArchitecture
Architecture
corporate asset to
make a competitive
edge…. 5
Information and EIM
EIMisisthe
thesame
sameas
asMaster
Master
Data have different Data Management
Data Management
Information will

EIM - CASE STUDY DTAG_V1.0.PPT

layers…
have to flow
6
boundarryless*)
“New School” Information EIM
EIMisisKnowledge
KnowledgeManagement
Management2.0
2.0
Centric View *) reffering to Boundarryless Information Flow ™

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 Detecon International GmbH
Competence Practice
IT-Management

Sebastian Zeeb

Oberkasseler Str. 2
53227 Bonn · Germany
Phone +49 (151) 12272034

[email protected]
www.detecon.com
www.ea-community.org
twitter.com/sebastian_zeeb

Supervisory Board:
Klaus Werner (Chair)

Managing Board:
Dr. Klaus Hofmann (CEO)
Andreas Baumann
Commercial Register: Bonn Local
Court HRB 2093
Registered Office: Bonn

Deutsche Telekom Group

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EIM - CASE STUDY DTAG_V1.0.PPT