2023 Forbes Service Standards
2023 Forbes Service Standards
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2023 Hotel Standards by Section
Reservation & Pre-Arrival
Telephone conversation is calm and clear Service Guest Comfort & Convenience Y N N/A
Staff exhibits a genuine sense of interest and concern for Graciousness, Thoughtfulness &
Service Y N N/A
the guest Sense of Personalized Service
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
Staff can describe hotel facilities and procedures with Technical Execution, Skill &
Service Y N N/A
clarity Knowledge
Staff can effectively provide directions and/or Technical Execution, Skill &
Service Y N N/A
transportation options and their associated costs Knowledge
When making a booking, staff provides a choice of room Technical Execution, Skill &
Service Y N N/A
types and rates Knowledge
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STANDARD TAG CLASSIFICATION ANSWER
When making a booking, details of the booking are Technical Execution, Skill &
Service Y N N/A
repeated for confirmation Knowledge
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2023 Hotel Standards by Section
Arrival Service
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Graciousness,
Staff exhibits a genuine sense of interest and concern for
Service Thoughtfulness & Sense of Y N N/A
the guest
Personalized Service
Graciousness,
Staff is thoughtful and intuitive, demonstrating anticipatory
Service Thoughtfulness & Sense of Y N N/A
service when appropriate and helpful
Personalized Service
Graciousness,
Cross-departmental channels of communication among
Service Thoughtfulness & Sense of Y N N/A
staff are consistent and complete
Personalized Service
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
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Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
Guests are greeted curbside within 30 seconds of arriving Service Efficiency Y N N/A
All details of the reservation are accurate; departure date is Technical Execution, Skill &
Service Y N N/A
confirmed during registration Knowledge
Graciousness,
The guest is offered an escort to their room Service Thoughtfulness & Sense of Y N N/A
Personalized Service
Staff provides helpful information about the guest room that Guest Comfort &
Service Y N N/A
might otherwise be overlooked or confusing Convenience
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2023 Hotel Standards by Section
Departure Service
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Graciousness,
Staff exhibits a genuine sense of interest and concern for
Service Thoughtfulness & Sense of Y N N/A
the guest
Personalized Service
Graciousness,
Staff is thoughtful and intuitive, demonstrating anticipatory
Service Thoughtfulness & Sense of Y N N/A
service when appropriate and helpful
Personalized Service
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
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Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
Time spent settling the folio does not exceed five minutes Service Efficiency Y N N/A
Graciousness,
Staff proactively inquires about transportation needs Service Thoughtfulness & Sense of Y N N/A
Personalized Service
The guest is invited to review their folio, either digitally or Guest Comfort &
Service Y N N/A
printed, prior to processing Convenience
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2023 Hotel Standards by Section
Guest Service
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Graciousness,
When appropriate, staff asks guiding questions to ascertain
Service Thoughtfulness & Sense of Y N N/A
the guest's preferences
Personalized Service
Graciousness,
Cross-departmental channels of communication among
Service Thoughtfulness & Sense of Y N N/A
staff are consistent and complete
Personalized Service
Staff closes interactions with a polite, appropriate remark Service Courtesy & Manners Y N N/A
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STANDARD TAG CLASSIFICATION ANSWER
Staff exhibits local expertise by providing thorough detail Technical Execution, Skill &
Service Y N N/A
and first-hand knowledge Knowledge
When appropriate, staff effectively provides directions and Technical Execution, Skill &
Service Y N N/A
transportation options Knowledge
Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
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2023 Hotel Standards by Section
Digital Services
The hotel's website is intuitive and seamless to navigate Service Guest Comfort & Convenience Y N N/A
Content on the hotel website is current, free of errors and Technical Execution, Skill &
Service Y N N/A
grammatically correct Knowledge
Booking engine offers a rate and availability calendar Service Guest Comfort & Convenience Y N N/A
Rate types and inclusions are clearly and conveniently Technical Execution, Skill &
Service Y N N/A
described during the online booking process Knowledge
Online room descriptions are helpful, with accurate photos Technical Execution, Skill &
Service Y N N/A
of the bedroom, bathroom and any living spaces included Knowledge
The deposit and cancellation policy is prominently Technical Execution, Skill &
Service Y N N/A
explained before the booking is processed online Knowledge
Hotel booking details are accurately reflected in the email Technical Execution, Skill &
Service Y N N/A
confirmation Knowledge
Graciousness, Thoughtfulness
All email communications are personalized Service & Sense of Personalized Y N N/A
Service
All email communications are professionally formatted Technical Execution, Skill &
Service Y N N/A
and accurately reflect the property and/or brand Knowledge
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STANDARD TAG CLASSIFICATION ANSWER
General email inquiries are acknowledged within 24 hours Service Efficiency Y N N/A
Text messages are answered within three minutes Service Efficiency Y N N/A
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2023 Hotel Standards by Section
Fitness Facility
Courtesy &
If present, staff in the fitness center is professional and courteous Service Y N N/A
Manners
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2023 Hotel Standards by Section
Casino Service
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Graciousness,
Staff exhibits a genuine sense of interest and concern for
Service Thoughtfulness & Sense of Y N N/A
the guest
Personalized Service
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
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2023 Hotel Standards by Section
Guest Service Request
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Graciousness,
Staff exhibits a genuine sense of interest and concern for
Service Thoughtfulness & Sense of Y N N/A
the guest and/or demonstrates anticipatory service
Personalized Service
Graciousness,
Cross-departmental channels of communication among
Service Thoughtfulness & Sense of Y N N/A
staff are consistent and complete
Personalized Service
All interactions are closed politely and appropriately Service Courtesy & Manners Y N N/A
Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
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STANDARD TAG CLASSIFICATION ANSWER
Folded items are returned with luxurious presentation Service Sense of Luxury Y N N/A
The items provided are high quality and meet the guest's Technical Execution, Skill &
Service Y N N/A
needs Knowledge
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2023 Hotel Standards by Section
Housekeeping Daily Service
The bathroom floor is thoroughly cleaned Service Cleanliness & Condition Y N N/A
All bathroom fixtures are thoroughly cleaned Service Cleanliness & Condition Y N N/A
All used bathroom linens and robes are removed and neatly
Technical Execution,
replaced unless the guest opts into an environmental preference Service Y N N/A
Skill & Knowledge
program
All fresh bathroom linens are clean and in excellent condition Service Cleanliness & Condition Y N N/A
End sheets of toilet tissue are neatly pointed or similarly cared Guest Comfort &
Service Y N N/A
for Convenience
Debris is thoroughly removed from all areas of the bedroom floor Service Cleanliness & Condition Y N N/A
Following daily service, all bed linens are completely clean and in
exceptional condition unless the guest opts into an Service Cleanliness & Condition Y N N/A
environmental preference program
The bed is tightly and attractively remade with decorative Technical Execution,
Service Y N N/A
elements replaced Skill & Knowledge
If the guest opts into an environmental preference program, their Technical Execution,
Service Y N N/A
requests are honored Skill & Knowledge
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STANDARD TAG CLASSIFICATION ANSWER
Soiled in-room dining serviceware, trays or trolleys are removed Technical Execution,
Service Y N N/A
from the room and not left in the corridor Skill & Knowledge
If provided complimentary, food and beverage amenities are Guest Comfort &
Service Y N N/A
freshened and/or replaced as necessary Convenience
If applicable, items consumed from the minibar are replaced at Guest Comfort &
Service Y N N/A
some point during the day Convenience
If ice had been provided in the ice bucket, ice bucket is drained Guest Comfort &
Service Y N N/A
and cleaned, or completely refreshed Convenience
Clothing left around the room is neatly folded or draped and left Guest Comfort &
Service Y N N/A
within immediate guest view Convenience
Shoes left out in the room are paired and neatly placed near Guest Comfort &
Service Y N N/A
where the guest had left them, out of high traffic areas Convenience
Personal guest belongings, other than clothing or toiletries, are Guest Comfort &
Service Y N N/A
not substantially disturbed and no guest belongings are missing Convenience
Technical Execution,
Magazines and newspapers are neatly compiled and arranged Service Y N N/A
Skill & Knowledge
Hotel collateral such as service directories, in-room dining Guest Comfort &
Service Y N N/A
menus, corporate directories, etc. are neatly arranged Convenience
All window treatments are opened, if appropriate, have a Guest Comfort &
Service Y N N/A
symmetrical appearance and are uniform day-to-day Convenience
Depleted complimentary room amenities are replenished, such Guest Comfort &
Service Y N N/A
as notepads, pens and laundry kits Convenience
Burned out light bulbs or other malfunctioning equipment is Guest Comfort &
Service Y N N/A
replaced/repaired Convenience
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STANDARD TAG CLASSIFICATION ANSWER
Daily service is provided in a timely, convenient and discreet Guest Comfort &
Service Y N N/A
manner so that the guest does not feel disturbed Convenience
Technical Execution,
Security precautions are taken when staff is servicing rooms Service Y N N/A
Skill & Knowledge
Guest room corridors are kept neat and organized during daily Technical Execution,
Service Y N N/A
service Skill & Knowledge
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2023 Hotel Standards by Section
Housekeeping Evening Service
Evening service is provided in a timely, convenient and discreet Guest Comfort &
Service Y N N/A
manner so that the guest does not feel disturbed Convenience
During evening service, clothing left around the room is neatly Guest Comfort &
Service Y N N/A
folded or draped and left within immediate guest view Convenience
During evening service, shoes left out in the room are paired and
Guest Comfort &
neatly placed near where the guest had left them, out of high Service Y N N/A
Convenience
traffic areas
Bedroom and bathroom amenities are sufficiently supplied to Guest Comfort &
Service Y N N/A
last until the next service Convenience
During evening service, toiletries and cosmetics are neatly Guest Comfort &
Service Y N N/A
arranged Convenience
All fresh bathroom linens are clean and in excellent condition Service Cleanliness & Condition Y N N/A
If the guest opts into an environmental preference program, their Technical Execution,
Service Y N N/A
requests are honored Skill & Knowledge
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2023 Hotel Standards by Section
Guest Room
Hotel collateral is accurate and grammatically correct; if provided, Guest Comfort &
Service Y N N/A
magazines are current Convenience
The guest is exceptionally comfortable in this room Service Sense of Luxury Y N N/A
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2023 Hotel Standards by Section
Public Areas
Telephone conversations are calm and clear Service Guest Comfort & Convenience Y N N/A
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Staff exhibits a genuine sense of interest and concern for Graciousness, Thoughtfulness
the guest and/or demonstrates anticipatory service when Service & Sense of Personalized Y N N/A
appropriate and helpful Service
Graciousness, Thoughtfulness
Cross-departmental channels of communication among
Service & Sense of Personalized Y N N/A
staff are consistent and complete
Service
Staff can capably answer questions about the entire hotel Technical Execution, Skill &
Service Y N N/A
or obtains effective and prompt assistance Knowledge
Staff closes interactions with a polite, appropriate remark Service Courtesy & Manners Y N N/A
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STANDARD TAG CLASSIFICATION ANSWER
Graciousness, Thoughtfulness
Staff does not decline any request without offering
Service & Sense of Personalized Y N N/A
appropriate alternatives
Service
If any negative issues encountered during the stay are Graciousness, Thoughtfulness
called to the attention of staff, these are quickly and Service & Sense of Personalized Y N N/A
discreetly rectified with words of apology Service
All services are handled without excessive delays Service Efficiency Y N N/A
Staff uniforms are exceptional in design and style Service Sense of Luxury Y N N/A
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2023 Hotel Standards by Section
Hotel Dining
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Staff exhibits a genuine sense of interest and concern for the Graciousness,
guest and/or demonstrates anticipatory service when Service Thoughtfulness & Sense of Y N N/A
appropriate and helpful Personalized Service
It is not necessary to prompt staff, as they have anticipated Guest Comfort &
Service Y N N/A
all requirements and automatically provided or offered them Convenience
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STANDARD TAG CLASSIFICATION ANSWER
Interactions are closed with polite, appropriate remarks Service Courtesy & Manners Y N N/A
Graciousness,
Staff is discreet and unintrusive throughout the experience,
Service Thoughtfulness & Sense of Y N N/A
while remaining attentive
Personalized Service
Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
The guest is escorted to their table and provided with chair Guest Comfort &
Service Y N N/A
assistance Convenience
If asked for menu recommendations, staff can provide helpful Technical Execution, Skill &
Service Y N N/A
information Knowledge
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STANDARD TAG CLASSIFICATION ANSWER
Hot foods and beverages are hot when served; cold foods
Service Food & Beverage Quality Y N N/A
and beverages are chilled
Foods are flavorful and well-seasoned/balanced Service Food & Beverage Quality Y N N/A
Food presentation is precise and carefully plated Service Food & Beverage Quality Y N N/A
Cooking is done properly and as requested Service Food & Beverage Quality Y N N/A
All items ordered are served accurately and server does not Technical Execution, Skill &
Service Y N N/A
have to ask who ordered what Knowledge
If a buffet, the traffic flow is convenient. There are ample Guest Comfort &
Service Y N N/A
dishes and utensils for self-service Convenience
If a buffet, all appropriate dishes are clearly and elegantly Guest Comfort &
Service Y N N/A
labeled Convenience
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STANDARD TAG CLASSIFICATION ANSWER
Coffee and tea service is presented in a refined manner Service Sense of Luxury Y N N/A
The dining room exhibits a well-organized and professional Technical Execution, Skill &
Service Y N N/A
appearance; tables are uniformly set Knowledge
Vacated tables are cleared within five minutes Service Efficiency Y N N/A
The seating and table arrangement are comfortable, including Guest Comfort &
Service Y N N/A
ample tabletop space Convenience
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2023 Hotel Standards by Section
Bar/Lounge Service
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Staff exhibits a genuine sense of interest and concern for the Graciousness,
guest and/or demonstrates anticipatory service when Service Thoughtfulness & Sense of Y N N/A
appropriate and helpful Personalized Service
It is not necessary to prompt staff, as they have anticipated Guest Comfort &
Service Y N N/A
all requirements and automatically provided or offered them Convenience
Server can helpfully discuss details of beverages and bar Technical Execution, Skill &
Service Y N N/A
offerings and provide appropriate recommendations, if asked Knowledge
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
Graciousness,
Staff is discreet and unintrusive throughout the experience,
Service Thoughtfulness & Sense of Y N N/A
while remaining attentive
Personalized Service
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STANDARD TAG CLASSIFICATION ANSWER
Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
Once the guest is seated, they are greeted within one minute Service Efficiency Y N N/A
All items ordered are served accurately and server does not Technical Execution, Skill &
Service Y N N/A
have to ask who ordered what Knowledge
Wine by the glass service includes demonstration of the Technical Execution, Skill &
Service Y N N/A
label and pouring at the table Knowledge
Graciousness,
Wine by the glass service includes an offer of a tasting
Service Thoughtfulness & Sense of Y N N/A
sample
Personalized Service
Beverages are served at appropriate temperatures Service Food & Beverage Quality Y N N/A
Beverage pours/portions are appropriate Service Food & Beverage Quality Y N N/A
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STANDARD TAG CLASSIFICATION ANSWER
All drinks are served on distinctive coasters Service Sense of Luxury Y N N/A
The bar/lounge exhibits a well-organized and professional Technical Execution, Skill &
Service Y N N/A
appearance; tables are uniformly set Knowledge
The bill is conveniently and discreetly presented and Guest Comfort &
Service Y N N/A
collected Convenience
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2023 Hotel Standards by Section
In Room Dining
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
It is not necessary to prompt staff, as they have anticipated Guest Comfort &
Service Y N N/A
all requirements and automatically provided or offered them Convenience
Graciousness,
Cross-departmental channels of communication among
Service Thoughtfulness & Sense of Y N N/A
staff are consistent and complete
Personalized Service
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
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STANDARD TAG CLASSIFICATION ANSWER
Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
Ordertaker can helpfully discuss details of foods and Technical Execution, Skill &
Service Y N N/A
beverages Knowledge
Staff conveniently sets the table so the meal is ready to Guest Comfort &
Service Y N N/A
begin; all serviceware is neatly arranged Convenience
If in-room service is provided, beverages are opened and Guest Comfort &
Service Y N N/A
poured in the room Convenience
Graciousness,
If in-room service is provided, wine by the glass is
Service Thoughtfulness & Sense of Y N N/A
presented in a bottle and poured in the room
Personalized Service
Food presentation is precise and carefully plated Service Food & Beverage Quality Y N N/A
Hot foods and beverages are hot when served; frozen items
Service Food & Beverage Quality Y N N/A
are firm at the time of consumption
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STANDARD TAG CLASSIFICATION ANSWER
Foods are flavorful and well-seasoned/balanced Service Food & Beverage Quality Y N N/A
Cooking is executed properly and as requested Service Food & Beverage Quality Y N N/A
Coffee and tea service is presented in a refined manner Service Sense of Luxury Y N N/A
When collecting the dishes, staff returns the room to its Guest Comfort &
Service Y N N/A
original appearance Convenience
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2023 Hotel Standards by Section
Pool/Beach Service
Staff readily smiles and maintains an engaging expression Service Courtesy & Manners Y N N/A
Staff makes eye contact and keeps focus on the guest Service Courtesy & Manners Y N N/A
Graciousness,
Staff exhibits a genuine sense of interest and concern for
Service Thoughtfulness & Sense of Y N N/A
the guest
Personalized Service
It is not necessary to prompt staff, as they have anticipated Guest Comfort &
Service Y N N/A
all requirements and automatically provided or offered them Convenience
Staff closes interactions with polite, appropriate remarks Service Courtesy & Manners Y N N/A
Graciousness,
Staff does not decline any request without offering
Service Thoughtfulness & Sense of Y N N/A
appropriate alternatives
Personalized Service
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STANDARD TAG CLASSIFICATION ANSWER
Graciousness,
The arriving guest is escorted to a chair, and set-up
Service Thoughtfulness & Sense of Y N N/A
assistance is provided or offered
Personalized Service
Food and beverages have a distinctive presentation Service Sense of Luxury Y N N/A
All ordered items are fresh, flavorful and properly prepared Service Food & Beverage Quality Y N N/A
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