BOOK CAFÉ

CONTENTS
CHAPTER 1: INTRODUCTION TO BOOK CAFÉ ……………………….
1.1 PREFACE……………………………………………………………………..
1.2 ABSTRACT…………………………………………………………………..
1.3 AIM…………………………………………………………………………….
1.4 OBJECTIVES………………………………………………………………..
1.5 SCOPE………………………………………………………………………..
1.6 NEED OF STUDY…………………………………………………….
1.7 RESEARCH METHODOLOGY……………………………………
CHAPTER 2: HISTORY…………………………………………………….
2.1 OVERALL HISTORY OF BOOK CAFÉ ………………………….
2.2 LIBRARY HISTORY…………………………………………………….
2.3 CAFÉ HISTORY………………………………………………………..
CHAPTER 3: GENERAL STATISTICS OF READING IN INDIA……………
3.1 STATISTICS OF HOW MANY NOVEL READERS IN MUMBAI……
CHAPTER 4: SWOT ANAYLSIS…………………………………………
CHAPTER 5: LITERATURE REVIEW…………………………………………..
CHAPTER 6: DESIGN CONCEPT………………………………………………..
CHAPTER 7: ANTHRODATA………………………………………………………
CHAPTER 8: CASE STUDY
CHAPTER 9: SPATIAL CHARACTERISTICS
CHAPTER 10: CONCEPT
CHAPTER 11: SITE ANALYSIS
CHAPTER 12: AREA STATEMENTS
CHAPTER 1: INTRODUCTION TO BOOK CAFÉ
1.1 PREFACE
Reading is considered as one of the best habits anyone can
possess. Reading helps a great deal in building our confidence,
reduces stress and puts us in a better mood. It also develops our
imagination and provides us with a fortune of knowledge. It is
rightly said that books are our best friend as reading helps build
up our wisdom and thinking capabilities. By developing the habit
of reading, one can gain confidence in learning any language. The
interest in reading, like any other habit, comes with time. Once a
person starts reading, it becomes a part of habit and he/she
starts to explore a whole new world.

Reading good books has a plethora of advantages. The habit of

reading broadens our horizons and helps us become a better
person in life. It also helps in developing a fresh viewpoint of life.
The more we read, the more we fall in love with reading. It helps
to develop vocabulary and language abilities. Reading is also one
of the best ways to reduce anxiety as it provides relaxation and
recreation. A book puts us in a better mood and allows us to have
a strong imagination. At the end of a hectic and stressful day, all
we need is a good book to help us rejuvenate and momentarily
escape from the realities of life.

The habit of reading must be inculcated in children from a young

age. Reading is a great habit from the learning point of view as it
boosts the understanding of language, improves vocabulary,
helps in improving speaking and writing skills, etc. While reading
a book, the plot and its characters hover in our imagination. It is
said that reading builds imagination power more than any other
form of activity. Anyone who has good reading skills shows
indication of higher intelligence as reading helps to broaden our
wisdom and knowledge to a great extent. It not only boosts our
confidence but personality too.
One of the most beneficial habits one can have is reading. It
expands your creativity and provides you with a wealth of
information. Reading helps you create confidence and improve
your attitude, thus books are your best friend or partner. When
you start reading every day, you'll discover a whole new world of
information.
1.2 ABSTRACT

A book café is a hybrid space that combines the elements of a

bookstore and a café serving as a cultural hub where everyone
can engage in reading, socialising and working. Customers can
enjoy food and beverage while reading books available in café
or bringing their own. Many book café also host events like
book club, authors reading or literary discussions creating a
community space for readers and book lovers. Even the
authors, and freelancers writers can inspire people to become
writers while sipping coffee. In short, a book café blends the
atmosphere of a café with the love of reading and literature.
1.3 AIM
1. Fosters a Culture of Reading
Book cafes encourage people to read more by offering a comfortable and
welcoming space where they can enjoy books alongside beverages. This
relaxed environment often draws in people who might not typically visit
traditional libraries or bookstores.
2. Community Building
Book cafes often serve as gathering places for like-minded individuals,
including book lovers, writers, and intellectuals. They create a sense of
community by hosting events like book readings, discussions, and literary
clubs, which foster interaction and engagement among patrons.
3. Promotes Relaxation and Mindfulness
In a fast-paced world, book cafes provide a peaceful retreat where
individuals can slow down, relax, and escape into a good book. The pairing
of reading with a cozy atmosphere helps reduce stress and promotes
mindfulness.
4. Supports Independent Authors and Publishers
Many book cafes collaborate with local authors or independent publishers,
offering a platform for lesser-known writers to showcase their work. This
promotes diversity in literature and encourages support for small publishing
ventures.
5. Blends Literature and Social Interaction
Unlike traditional libraries, where silence is expected, book cafes combine
the love for literature with the opportunity for casual conversation.
Whether it’s a solo reading session or a group discussion, the environment
is conducive to both introspection and social interaction.
6. Cultural and Intellectual Hub
Book cafes often become cultural hubs where intellectual discussions take
place. Events like poetry readings, author signings, and literary workshops
contribute to the cultural richness of a community.
7. Encourages Creativity
The serene and often aesthetically pleasing environment of book cafes can
inspire creativity, whether in writing, drawing, or ideation. Many artists,
writers, and creative professionals find book cafes conducive for
brainstorming and working on projects.
8. Sustainability and Local Business
Many book cafes emphasize sustainability by supporting local businesses,
offering eco-friendly products, and creating a slow consumption model.
1.4 OBJECTIVE
This provides a space for customers where they can enjoy reading
books while sipping on their favourite beverages.
1. For Visitors/Customers:
 Relaxing Environment: Book cafés provide a calm and quiet
atmosphere, ideal for unwinding with a book, working, or having a
peaceful conversation. Unlike traditional cafés, the focus is on
creating a space conducive to reading and reflection.
 Blending Books with Coffee and Snacks: Visitors can enjoy their
favourite drinks and snacks while reading or studying. It’s a perfect
blend of two activities that are naturally complementary: enjoying a
good book with a cup of coffee.
 Community and Socializing: Book cafés often serve as community
hubs where like-minded people gather, creating opportunities for
conversations, book discussions, or even attending literary events like
book signings, readings, and workshops.
 Cultural Experience: Many book cafés showcase local art, host poetry
readings, or organize book clubs, making them more than just a café
but also a cultural space where people can engage with literature and
the arts.
 Work and Study Space: With free Wi-Fi and a comfortable, quiet
ambiance, book cafés attract students, freelancers, and remote
workers looking for a productive yet relaxed environment. The
presence of books can also serve as inspiration or a break from work.

2. For Entrepreneurs/Business Owners:

 Combining Two Popular Markets: Books and cafés are both widely
popular, and a book café offers a way to combine these two
businesses. You attract both book lovers and coffee enthusiasts,
potentially increasing your customer base.
 Creating a Niche Business: Book cafés offer a unique niche that
differentiates them from standard coffee shops or bookstores. By
 creating a cozy, literary-themed environment, you can build a loyal
customer base that values both relaxation and intellectual
engagement.
 Multiple Revenue Streams: A book café can generate revenue
through both book sales and café items. Some book cafés also host
events, providing another stream of income through ticketed
readings, workshops, or author signings.
 Promoting Local Authors and Literature: Book cafés can serve as a
platform to promote local writers, small presses, and independent
publishers, thereby supporting the local literary community and
attracting readers who are interested in discovering new voices.
 Cultivating a Brand and Community: Book cafés have the potential
to become beloved local spots that foster community interaction and
brand loyalty. Many people return not just for the books or coffee,
but for the overall experience and connection with the space.
 Personal Enjoyment and Lifestyle: For both visitors and owners, a
book café can be a labour of love. It’s a space where people can share
their passion for books, engage in conversations, and experience a
slower, more mindful pace of life, making it a rewarding environment
to visit or operate.
 Encouraging Local Literature and Writers: Supporting Indian
Authors: Book cafés can act as platforms to promote Indian literature
and authors, especially those writing in regional languages. By
hosting author readings, book signings, and literary events, these
cafés can nurture local talent and give visibility to writers who may
not have mainstream recognition. Cultural Preservation: India’s rich
literary traditions, spanning regional languages and genres, need
spaces for revival and celebration. Book cafés can play a role in
preserving and promoting this heritage.
 Space for Freelancers and Remote Workers: Rise of Remote Work
and Freelancing: Mumbai has a growing community of freelancers,
remote workers, and digital nomads who seek out quiet, inspiring
spaces to work. Traditional cafés often get too noisy or crowded,
whereas a book café, with its peaceful and intellectual ambiance, can
provide the perfect workspace. Free Wi-Fi and Study Environment: A
book café offering free Wi-Fi and a tranquil setting would attract
students, writers, and professionals who need a place to work, study,
or simply enjoy a productive afternoon.
1.5 SCOPE

Book cafes benefit society in several key ways, contributing to

cultural, educational, and social well-being. Here's how they impact
different segments of society:

1. Book Lovers and Readers: Book cafes provide a haven for readers,
offering a quiet, comfortable space where they can enjoy literature at their
own pace. They also introduce people to new genres and authors, helping
foster a deeper appreciation for reading.

2. Students and Learners: Book cafes offer an ideal environment for

studying or self-education. Students can utilize the space for individual
study, group discussions, or even informal tutoring sessions. The peaceful
atmosphere, often paired with Wi-Fi access, makes it an excellent
alternative to more formal settings like libraries.

3. Writers and Creatives: Writers, poets, and artists benefit from book
cafes as creative sanctuaries. The calm environment helps them find
inspiration, focus on their work, and sometimes connect with others in the
creative community. Many book cafes host writing workshops, poetry
slams, or meetups, providing an invaluable support system for aspiring
writers.

4. Local Communities: Book cafes serve as community hubs, bringing

people together for intellectual discussions, book clubs, or cultural events.
They foster a sense of belonging and provide a social space where people
can connect over shared interests, strengthening local bonds.

5. Independent Authors and Publishers: Many book cafes support

independent and self-published authors by featuring their books or hosting
author events. This boosts visibility for new voices in literature and provides
an alternative platform for those who may not have access to mainstream
publishing channels.

6. Small Business and Local Economy: Book cafes often support local
businesses by sourcing products like coffee, pastries, and books from
nearby suppliers. By promoting local artisans and ethical businesses, they
contribute to the sustainability of the local economy. Their presence helps
create jobs and encourages entrepreneurship.
7. Mental Health and Well-being: Book cafes can contribute to mental
well-being by offering a peaceful, non-judgmental space where people can
de-stress, read, or simply relax. For people dealing with anxiety or mental
health issues, these environments provide an opportunity for mindfulness
and calm.

8. Families and Children: Some book cafes include family-friendly

environments or host storytelling events for children, encouraging early
literacy and a love of reading among younger audiences. These spaces also
offer a place where parents can relax while their children engage in
educational activities.

9. Tourists and Visitors: For travellers and tourists, book cafes offer a
cultural experience unique to a particular city or neighbourhood. They
provide a glimpse into local literature, art, and community life, making
them a culturally enriching stop for visitors.

10. Cultural and Intellectual Development: Book cafes act as mini

cultural centres by organizing events such as author talks, poetry readings,
and discussions on social and political issues. This encourages critical
thinking, intellectual growth, and the exchange of ideas, enriching the
broader cultural landscape of a society.
1.6 NEED OF STUDY
The concept of a "book café" blends the idea of a coffee shop and
a bookstore or library, providing a cozy, quiet environment where
people can read, relax, study, or work. Studying the need for book
cafés involves understanding the demand, benefits, and impact of
such spaces in modern society. Here's why studying the need for
book cafés is relevant:
1. Growing Need for Study and Work Spaces
 Remote Work and Study: With the rise of remote work, freelancers,
students, and professionals are seeking comfortable places to work or
study outside of their homes or traditional offices. Book cafés offer an
ideal balance between a coffee shop's casual atmosphere and the quiet
focus of a library.
 Study Groups and Meetings: Book cafés provide a space for informal
meetings, group studies, or discussion sessions that combine a
productive and relaxed environment.
2. Literary Culture and Community Engagement
 Promotion of Reading Habits: Book cafés encourage reading and
literary culture by providing access to books and creating a literary-
friendly ambiance.
 Cultural Events: Many book cafés host events such as author talks,
book clubs, poetry readings, and literary workshops, fostering
community engagement and cultural growth.
3. Mental Health and Relaxation
 Safe Space for Introverts: For people who prefer quiet, book cafés
offer a peaceful space to unwind, helping alleviate the stress of busy,
noisy environments.
 Mental Wellness: Spending time in a book café can be a form of self-
care, offering a break from everyday distractions and a chance to focus
on intellectual or creative pursuits.
4. Business and Economic Opportunity
 Niche Market: A well-designed book café taps into a niche market,
offering something unique that stands out from regular cafés or
bookstores.
 Revenue Model: Book cafés can generate revenue through multiple
streams, such as book sales, café services (coffee, snacks), and hosting
events.
5. Cultural and Urban Development
 Urban Aesthetic: Book cafés often serve as cultural hubs in urban
areas, contributing to the overall aesthetic and creative landscape of a
city.
 Community Spaces: These spaces can be vital for fostering a sense of
community, where people from different backgrounds can connect over
shared interests.
6. Sustainability and Eco-Friendly Practices
 Second-hand Books: Many book cafés encourage the reuse of books
through book swaps or selling second-hand books, contributing to a
sustainable and eco-conscious business model.
 Local Sourcing: Cafés can also promote sustainability by sourcing local
coffee and food products, reducing their environmental impact.
Potential Research Areas:
 Demand Analysis: Understanding the target demographic and how they
interact with book cafés.
 Space Design and Aesthetic Preferences: How design influences the
behavior of customers (comfort, lighting, layout).
 Economic Viability: Profitability models of book cafés in different
regions.
 Impact on Reading and Literacy: Studying the effect of book cafés on
promoting reading habits.
1.7 RESEARCH METHODOLOGY

Book cafés provide a relaxed environment where people can browse books, read, and discuss
literature. The concept of combining books with a café environment fits well with current
trends in lifestyle and leisure, making book cafés trendy and appealing to a broad audience.

 For those who enjoy intellectual stimulation, book cafés offer a place where
they can engage with literature and ideas in a relaxed setting.
 For those who enjoy intellectual stimulation, book cafés offer a place where
they can engage with literature and ideas in a relaxed setting.

PRIMARY DATA SECONDARY DATA

RESEARCH QUESTIONS

CASE LITERATURE
STUDY REVIEW

PERSONAL INTERVIEW

CHAT GPT

WEBSITE

PERSONAL
QUESTIONS
CHAPTER 2: HISTORY OF BOOK CAFÉ
2.1 OVERALL HISTORY OF BOOK CAFÉ
The history of book cafés has roots in the café culture of Europe, which
flourished during the 17th and 18th centuries. They were a symbol of cultural
movement and innovation, and were popular with the wealthy classes. A
fascinating place steeped in culture, the literary café has a long historical
tradition dating back to the late 1600s. At that time, cafés were meeting places
for intellectuals, artists and writers, who met to exchange opinions,
experiences and information on anything of cultural interest.

1. Origins in European Coffeehouse Culture (17th–18th Century)

 The idea of combining intellectual pursuits with coffee consumption can
be traced back to the coffeehouses of Europe, particularly in cities like
Paris, Vienna, and London. These cafés became meeting places for
intellectuals, writers, and artists to discuss literature, philosophy, and
politics.
 Some of these coffeehouses, like the Café Procope in Paris, became
famous for attracting famous literary figures such as Voltaire, Rousseau,
and Diderot. Books, newspapers, and pamphlets were often found in
these spaces, fostering an early form of the book café experience.

2. Rise of Literary Salons (19th Century)

 In the 19th century, literary salons, especially in Europe, became
popular. Though they weren’t exactly cafés, these gatherings in private
homes or salons were frequented by writers, poets, and thinkers. Coffee
and discussions about books often accompanied these sessions.
 Around the same time, traditional libraries began incorporating more
social elements, with some offering coffee corners or cozy reading areas,
slowly blending the lines between café culture and reading spaces.

3. Modern Book Cafés (Late 20th Century)

 The concept of a dedicated book café, where a café is integrated into a
bookstore or vice versa, started gaining popularity in the late 20th
century. Independent bookstores, in particular, embraced the café
 model as a way to attract more customers and offer a more relaxed
atmosphere for readers.
 In the 1980s and 1990s, large bookstore chains like Barnes & Noble in
the United States began incorporating cafés into their stores. This trend
quickly spread to independent bookshops and even libraries, where the
idea of pairing reading with coffee became appealing.

4. The Global Spread of Book Cafés (21st Century)

 In the 2000s and beyond, book cafés became a global phenomenon,
with countries across Asia, Europe, and the Americas developing their
own distinct versions. Cities like Seoul, Tokyo, and New York became
hubs for these spaces, where readers could buy books, enjoy coffee, and
even attend literary events.
 The rise of internet cafés and co-working spaces also influenced the
design of modern book cafés, as they provided free Wi-Fi and
workspaces for freelancers and students alongside a comfortable
reading environment.
Today, book cafés are often designed to create a sense of community.

5. Present Day: Book Cafés as Community Spaces

 Some book cafés are specialized, offering only niche genres or focusing
on local writers. Others may serve as cultural hubs, hosting book
readings, poetry slams, or writing workshops.
 With the rise of social media and digital culture, book cafés have
become Instagram-friendly, with an emphasis on aesthetic design and
ambiance. Some book cafés also double as event spaces, supporting
local artists, writers, and musicians.

 When and where the book Café was started

The history of the literary café began shortly before 1700 in Europe,
where these establishments became a symbol of innovation and the
cultural movement in progress. The most important historical moment
for the development of the literary café is the early part of the 18th
century, when the first Enlightenment artists began to gravitate to cafés.
The ideas that were disseminated were those of freedom and equality,
the cardinal principles of Enlightenment thought. Born in France in the
 late 17th and early 18th century, literary cafés were places where
intellectuals met to discuss current issues, such as politics or economics,
and topics of cultural value such as art, literature, theatre, and
philosophy

FAMOUS BOOK CAFÉ STARTED IN 1900’S

1. Shakespeare and Company Café (Paris, France)
 Founded: Bookstore established in 1951; Café opened in 2015.
 Details: One of the most iconic bookshops in the world, Shakespeare and
Company, located across from Notre-Dame Cathedral in Paris, added a
café to its bookstore in 2015. The café offers organic food and drinks,
making it a perfect place for readers and tourists to relax with a book.
 Famous For: A historic literary hub, the bookstore has hosted writers
such as James Joyce and Ernest Hemingway. The café added a modern,
cozy twist to this legendary space.
2. Livraria da Travessa Café (Rio de Janeiro, Brazil)
 Founded: Bookstore established in 1975.
 Details: Livraria da Travessa is a chain of sophisticated bookstores in
Brazil, and several locations, particularly in Rio de Janeiro, have
integrated cafés. These spaces offer a luxurious environment for readers
to enjoy books while sipping coffee.
 Famous For: The bookstores are known for their selection of
international and Brazilian literature and their elegant, serene ambiance.
3. The Last Bookstore (Los Angeles, USA)
 Founded: 2005.
 Details: While primarily known as one of the largest independent
bookstores in Los Angeles, The Last Bookstore also features a small café
that serves coffee and snacks. The store is a haven for book lovers,
featuring labyrinths of books, rare and used volumes, and a focus on art
and design.
  Famous For: Its eclectic interior design, large collection of books, and
reputation as a cultural landmark in downtown LA.
4. Books & Beans (Aberdeen, Scotland)
 Founded: 2003.
 Details: Located in a historic building in the center of Aberdeen, Books &
Beans is a charming second-hand bookstore with an attached café. The
café offers a wide variety of coffee and snacks, and its cozy setting
attracts students, locals, and tourists alike.
 Famous For: Its cozy, welcoming atmosphere, variety of second-hand
books, and its role as a community meeting place.
5. Eslite Bookstore and Café (Taipei, Taiwan)
 Founded: Bookstore established in 1989.
 Details: Eslite is one of the largest bookstore chains in Taiwan, with many
of its locations featuring cafés. The flagship store in Taipei is open 24
hours, and its café is a favorite spot for late-night readers and coffee
drinkers. Eslite is known for offering not just books but a cultural
experience.
 Famous For: Being a 24-hour bookstore, its elegant, minimalist design,
and the variety of cultural events it hosts, including art exhibits and
literary discussions.
6. Foyles Bookstore Café (London, England)
 Founded: Bookstore established in 1903; Café opened in the 2000s.
 Details: Foyles is a historic bookstore on Charing Cross Road, London,
and is famous for its wide selection of books across multiple floors. In
recent years, it added a café space, providing readers with an inviting
area to enjoy coffee and food while browsing.
 Famous For: Its vast selection of books and its reputation as a literary
hub in London, attracting authors and book lovers alike.
7. BükKaffe (Budapest, Hungary)
 Founded: Early 2010s.
  Details: Situated in Budapest, BükKaffe is a small but popular book café
that offers an impressive collection of books alongside great coffee. It's a
cozy place to relax and enjoy Hungarian literature, as well as
international books, in a calm and artistic setting.
 Famous For: Its combination of a great selection of books, inviting
design, and Hungarian coffee culture.
8. Cafe Pushkin (Moscow, Russia)
 Founded: 1999.
 Details: Although more famous for its historical Russian ambiance and
fine dining, Café Pushkin features a bookish atmosphere reminiscent of
old-world libraries, with bookshelves lining the walls. It combines
gourmet dining with a literary flair, often attracting literary figures and
intellectuals.
 Famous For: Its sophisticated setting, Russian cuisine, and book-themed
décor, which make it one of Moscow’s most elegant spots for readers

 Book café in india where and how many in india

1. Kitab Khana, Mumbai
2. The Coffee Cup, Hyderabad
3. Stepout Cafe, Jaipur
4. Atta Galata, Bengaluru
5. Pagdandi Books Chai Cafe, Pune
6. Cafe Illiterati, Mcleodganj
7. The Bibliophilia Cafe, Guwahati
  Book café in india where and how many in Mumbai
1.Bombay To Barcelona Library Café, Andheri East
2. Leaping Windows Café, Andheri Versova
3. Prithvi Café, Juhu
4. Title Waves, Bandra
5. Mockingbird Cafe Bar, Churchgate
6. A Fable, Juhu
7. Cafe Holiday, Versova
8. The Library Café, Bandra West
9. Third Wave Coffee, Mahim
10. Cafe Reed, Lower Parel
11. Eve Cafe & Bar, Powai
12. Hybrid Theory Cafe & Bistro, Andheri East

2.2 LIBRARY HISTORY

 The history of libraries dates back thousands of years, evolving from
simple collections of documents to vast repositories of knowledge.

 FIRST LIBRARY OPENED IN INDIA

The first public library in India is the State Central Library of Kerala,
also known as the Trivandrum Public Library. Earlier known as the
Trivandrum People's Library, it was established in 1829 and accessed
by the privileged class during the reign of King Swathi Thirunal. It was
opened to public in 1898.

 Who invented library in India?

S.R. Ranganathan (born August 9, 1892, Shiyali, Madras, India—died
September 27, 1972, Bangalore, Mysore) was an Indian librarian and
educator who was considered the father of library
science in India and whose contributions had worldwide influence.

 Which is one of the oldest library in Mumbai?

Founded in 1804, the Asiatic Society of Mumbai is one of the oldest
libraries in the city. It houses a vast collection of rare books, manuscripts,
and ancient coins, making it a treasure trove for history enthusiasts and
researchers. The library is home to over 100,000 books, and its
impressive collection includes a 16th-century Italian manuscript, Dante’s
Divine Comedy, and several Oriental works in Persian, Arabic, and
Sanskrit. Students can access resources like the Digital Library of India
and the National Library and Information Services Infrastructure for
Scholarly Content (N-LIST), making this library an essential destination
for scholarly pursuits.
2.3 CAFÉ HISTORY
 FIRST CAFÉ IN THE WORLD
According to the historians, the earliest record of a coffee house
is dated back to 1475. It seems a shop named Kiva Han opened at
that time in Istanbul, namely Constantinople, as the city was called
then. The café was likely to serve Turkish coffee , which is still widely
popular today, soon followed by filtered coffee.

 The Beginning of Café In India

Coffee was introduced to India during the late seventeenth
century. The story goes that an Indian pilgrim to Mecca – known
as Baba Budan – smuggled seven beans back to India from Yemen
in 1670 (it was illegal to take coffee seeds out of Arabia at the
time) and planted them in the Chandragiri hills of Karnataka. The
Dutch (who occupied much of India throughout the 17th century)
helped spread the cultivation of coffee across the country, but it
was with the arrival of the British Raj in the mid-nineteenth
century that commercial coffee farming fully flourished. Initially
Arabica was widespread, but huge infestations of coffee leaf rust
led many farms to switch to Robusta or Arabica/Liberica hybrids.
The India Coffee Board was established in 1907 to help improve
quality and presence of Indian coffee through various research
and education endeavors. The board, throughout the modern
history of the country, has stringently regulated the coffee sector,
particularly in the period between 1942 and 1995. Upon
liberalisation in 1995, growers were given free rein to sell their
produce wherever they choose.

 FIRST COFFEE SHOP IN MUMBAI

The India Coffee House chain was started by the Coffee Cess
Committee, the first outlet – then named ‘India Coffee House’ –
opened in Churchgate, Bombay in 1936, and was operated by the
Indian Coffee Board.

2.4 GENERAL STATISTICS OF READING IN INDIA

1: Most people read either a few books or a lot of books.
We asked people how many books they read in 2022. It turns out there are
many light readers, and quite a few dedicated bookworms, but much fewer
moderately-committed readers.
Survey says: according to the latest book
reading statistics, 27% said they read
over 20 books in 2022, whereas 32%
said they read one to five books. Just
18% said they read six to 10 books, and
19% read 11 to 20 books in 2022.
Regionally, American and British readers
tended to be high consumers of books
(39% and 44% respectively reading
more than 20 books), whereas Canadians tended to be lighter readers (23%
reading more than 20 books).

2: People plan to read more in 2023.

Predictions that the end of books
was nigh have proven to be
premature. If books are to fade
into obscurity one day, that day is
not yet on the horizon. In fact, the
data shows that people plan to
read even more in 2023 than they
did in 2022.
Survey says: according to the
latest book reading statistics, 64%
of readers plan to read more books in 2023 than they did in 2022. Just 3% plan
to read fewer books. These results are fairly similar across all regions. One
Kenyan reader summed up the mood of the survey: “I enjoyed all the reading
this year. I’m looking forward to reading more.”
3: The top books people love reading are history, mystery and
biography.
We asked people about the books they
are reading. We wanted to know if they
were reading fiction or non-fiction. And
we wanted to know what genres were
their books. Let’s see what the statistics
show.
Survey says: according to the latest book
reading statistics, the top three genres
around the world in 2022 were:
 History (34%)
 Mystery (33%)
 Biography/memoir (31%)
We noted some minor regional differences. Canadians were much less
interested in history. Meanwhile, UK readers showed a strong interest in
fantasy.

4: Readers want to read more history, mystery and biography.

If people said they plan to read more in 2023, it should come as no surprise
that more people plan to read each genre in 2023 than in 2022.
Survey says: according to the latest book reading statistics, the three top
genres people around the world plan to
read in 2023 are:
 History (39%)
 Mystery (35%)
 Biography/memoir (34%)
Other in-demand genres were fantasy,
science fiction and adventure. Both
other fiction and other non-fiction were
selected by many readers (38% and 35% respectively).
In the graph below, the numbers and the blue bars represent what people plan
to read in 2023. They are superimposed over the yellow bars, which represent
what people read in 2022. You can see that in almost every genre, the statistics
show that people aspire to read more than in 2023.

5: People still love paper books.

The demise of books has been predicted – and disputed – for over a decade.
Yet, people are still reading them.
I wrote about the pros and cons of
eBooks in 2017, citing more pros than
cons. Yet, I still read paper. Am I the
only one? That’s not what the book
reading statistics in our survey say. We
asked people to name the one format
they read the most in 2022.
Survey says: 57% of people read paper
(print books) most – 41% paperback and 16% hard cover. 32% of readers chose
eBooks – 20% Kindle and 12% other eBooks. Another 8% listened to audio
books and 3% chose “other” (which might include comic books, brail or some
other format).

6: Readers come in all ages.

If you thought that the enduring popularity of books, and paper books in
particular, was due to old-timers having difficulty adapting to new technology,
this survey suggests otherwise.
Survey says: according to the latest
book reading statistics, there are
roughly equal number of readers
25-34, 35-44, 45-54 and 55-64.
7: More women see themselves as readers than men.
Who reads more, women or men?
Survey says: according to the latest book reading statistics, 56% of respondents
were women, 42% were men and 1%
identified as other. This divide was
even more pronounced in the United
States, where two-thirds of
respondents were women. This is
consistent with other research that
shows girls and women around the
world read more books.

2.5 Statistics of how many novel readers in Mumbai

Three in ten students in the 6-17 age group frequently read 24 non-syllabus
books a year, finds a first-of-its-kind report on reading habits of children. It adds
that 9 in 10 children read for pleasure once a week. Three in ten students in
the 6-17 age group frequently read 24 non-syllabus books a year, finds a first-
of-its-kind report on reading habits of children. It adds that 9 in 10 children
read for pleasure once a week. The survey, part of the ‘Kids and Family Reading
Report’, surveyed 350 parents on behalf of their offspring in the 0-5 age
bracket and 1,402 children aged 6-17. The survey, part of the ‘Kids and Family
Reading Report’, surveyed 350 parents on behalf of their offspring in the 0-5
age bracket and 1,402 children aged 6-17.
It was conducted by Scholastic, a publishing house, and YouGov, a research
institute, between September and October last year.
The report released on Friday reflects poor reading habits among children
although 87% respondents have said that they know they should read more
books for pleasure. Only 50% children devote reading time for a book in school
on a working day, the report says.
As children grow older, reading competes with many screen-related activities,
states the report. “I wish my child would do more things that did not involve
screen-time,” said 85% of the parents. Interestingly, in the digital-heavy world,
students continue to prefer printed books over e-books, the report notes.
Around 67% of the respondents have read an e-book but 84% said that they
would not give up reading printed books. “This is good to know as more and
more schools are switching to tabs and digital books these days,” said Anand
Mishra, a parent from Goregaon.
The survey pointed out four dynamics that can predict the frequency of reading
among children. Firstly, how often a child reads a book out loud and secondly
how much they enjoy reading. Even parents’ reading frequency influences
children, the reports observes.
Among those surveyed, 85% children said that they loved it when parents read
books to them and 57% said that they didn’t want them to stop. Parents
usually read books aloud to children in the 0-5 age group to teach them words,
develop vocabulary and inculcate a liking for books. About half of these parents
advise that since birth children should be read books aloud.

CHAPTER 2: SWOT ANALYSIS

A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for a book café is a useful tool to
evaluate both the internal and external factors that can affect the success of this type of business.
Here’s a detailed SWOT analysis tailored to a book café:

Strengths (Internal Factors)

1. Unique Concept:

o A book café combines two popular activities—reading and enjoying coffee—which

creates a distinct appeal for customers looking for a relaxed, intellectual space.

2. Niche Audience:

o Book cafés tend to attract a loyal clientele, such as students, intellectuals, artists, and
avid readers, which can create a strong community feel.

3. Atmosphere and Ambiance:

o A cozy, comfortable environment that encourages patrons to spend more time (and
often, more money). The blend of a café with books provides a tranquil and inviting
space, ideal for relaxing, studying, or meeting up with friends.

4. Additional Revenue Streams:

o Besides selling coffee and food, a book café can generate income from book sales,
hosting literary events (e.g., book signings, readings, book clubs), and renting spaces
for workshops or co-working.

5. Community Building:

o Book cafés often serve as community hubs for local writers, readers, and artists,
fostering a sense of belonging and engagement. This can lead to word-of-mouth
promotion and strong local support.

6. Cross-Selling Opportunities:

o Patrons visiting for coffee may purchase books, and vice versa. Offering
complementary products like bookmarks, stationery, or merchandise can also
increase sales.

Weaknesses (Internal Factors)

1. Limited Target Audience:

o The concept appeals to a niche group of customers, potentially limiting its broader
market appeal, especially in areas where the reading culture is not prominent.

2. High Operating Costs:

o Managing two types of inventories (coffee and books) increases operational

complexity and costs. Additionally, rent for larger, comfortable spaces suitable for a
café may be high.
 3. Inventory Management:

o Balancing book inventory with café supplies can be challenging, as unsold books take
up space and tie up capital. Managing coffee and food freshness also adds
complexity to operations.

4. Seasonal Sales:

o Book cafés may experience slower foot traffic during off-peak seasons (e.g., during
summer vacations or exams for student-heavy areas).

5. Limited Food Offerings:

o If the café doesn't offer a full menu, it might miss out on attracting customers
looking for meals rather than just snacks or coffee, potentially limiting revenue.

Opportunities (External Factors)

1. Growing Demand for Unique Experiences:

o Consumers are increasingly seeking unique, immersive experiences over traditional

retail. A book café provides a memorable experience combining literary and café
culture, setting it apart from regular coffee shops.

2. Expanding Book Culture:

o The rise of book clubs, literary events, and a general resurgence in reading culture
(thanks to platforms like Bookstagram or BookTok) provides a great opportunity for
book cafés to engage with this trend and attract a dedicated audience.

3. Hosting Events:

o Book readings, author signings, poetry nights, and workshops can increase foot
traffic, attract new customers, and create a buzz around the café. Events also open
up opportunities for collaborations with local writers and publishers.

4. Online and Delivery Expansion:

o Leveraging digital tools to offer online book sales, coffee subscriptions, or delivery
services for both books and café items can broaden the customer base beyond the
physical location.

5. Café as a Co-working Space:

o As remote work and freelancing grow, book cafés can position themselves as
attractive spots for remote workers by offering Wi-Fi, quiet areas, and comfortable
seating, further driving repeat visits and customer loyalty.

6. Sustainability and Ethical Branding:

o By adopting sustainable practices (fair-trade coffee, eco-friendly packaging,

supporting local authors), a book café can align itself with modern consumer
preferences for businesses that are socially responsible.
 7. Collaborations with Local Schools or Universities:

o Collaborating with educational institutions can help draw students and professors,
who are likely to appreciate the quiet, academic atmosphere of a book café.

Threats (External Factors)

1. High Competition:

o The café industry is highly competitive, with many established chains offering similar
products, often at lower prices. Competitors like independent coffee shops,
bookstores, or large café franchises (e.g., Starbucks) can pose a significant challenge.

2. Changing Consumer Preferences:

o A shift in consumer habits, such as the increasing demand for digital books or
audiobooks, could reduce interest in physical books, affecting the book café’s book
sales.

3. Economic Downturns:

o During economic slowdowns, discretionary spending on books and café visits may
decline, making it harder to sustain a book café. As a non-essential service, cafés may
be one of the first expenses cut by consumers.

4. Rising Rent and Overhead Costs:

o Operating a café in a desirable location can be expensive due to high rent. Increases
in overhead costs (e.g., utilities, staffing, and supplies) can strain profitability,
especially if the café operates in a high-cost urban area.

5. Dependence on Physical Space:

o A book café relies heavily on its physical environment to create an inviting

atmosphere. Any disruptions that affect the ability to offer in-person experiences
(e.g., COVID-19 lockdowns) can drastically reduce foot traffic and revenue.

6. Supply Chain Issues:

o Both books and café ingredients (especially specialty coffee beans) depend on global
supply chains, which can be disrupted due to geopolitical tensions, shipping delays,
or trade restrictions.

7. Health and Safety Regulations:

o Cafés are heavily regulated by health and safety standards, which can incur
additional costs for compliance. Additionally, the impact of pandemics or public
health issues can force changes in operations, such as limiting the number of people
allowed inside the café.