MANAGERIAL ECO

Unit 1: Introduction to Managerial Economics

Managerial Economics: Concepts based on scarcity and optimization.

Fundamentals of Demand: Demand Function, Law of Demand and its Exceptions, Change
in Demand, Kinds of Demand. Demand forecasting. Elasticity of Demand: Price Elasticity of
Demand, Degrees, Determinants, Measures, Income Elasticity of Demand, and Cross
Elasticity of Demand.

Consumer Behavior: Theory of Utility, Concept of Marginal Utility, Law of Diminishing

Marginal Utility, Law of Equi-Marginal Utility. Indifference Curve Analysis: Properties,
Budget Line, Determination of Consumer Equilibrium, Explanation and Measurement of
Price Effect, Income Effect and Substitution Effect.

SELF STUDY TOPIC: The Consumers' Surplus, Some Applications of Indifference Curves
Analysis and Revealed Preference theory.

Unit 2: Production Analysis

Production Function: Production Frontier, Short run and Long run Production Function, Iso-
quant Curves, Producer Equilibrium, Optimal Combination of Inputs and Economies of
Scale.

Theory of Cost and Revenue Analysis: Cost and Revenue Concepts: Long Run and Short
Run Cost Curves, Traditional and Modern Theory of Cost: Relationship between Total
Revenue, Average Revenue, Marginal Revenue and elasticity of demand.

Market Structure: Perfect Competition, Monopoly, Monopolistic Competition. Alternative

Firms Goals: profit maximization, sale maximization, business expansion and good will
promotion

SELF STUDY TOPIC: Bain’s limit-pricing theory, and Baumol's theory of sales revenue
maximization

Unit 3: Macro Economics

Macro Economics: Concept of National Income, its Methods of Measurement, and Circular
Flow of Income.

Keynesian Tools: Classical Theory and Keynesian Theory of Employment: A comparative

analysis of Classical and Keynesian Theory of Employment with regard to their
Assumptions, Characteristics. Effective demand; Consumption Function; Investment
Function and Multiplier.

Inflation: Concept, Causes and Theories of Inflation

MARKETING MANAGEMENT

Unit-1 Introduction to Marketing Management Contact Hours: 14

Introduction to Marketing Introduction to Marketing: Meaning and Scope of

Marketing; Marketing Philosophies; Concept of Marketing Mix; Understanding
Marketing Environment,

STP Strategy Market Environment analysis, SWOT Analysis, Market Segmentation,

Bases for Segmenting Consumer and Business Markets, Targeting and Positioning
strategy, Marketing Control, Marketing Audit. Product Life Cycle,

Unit-2 Marketing Mix Strategy: Product and Pricing Decisions Contact Hours: 14

Product Decision Product Concept; Types of Products; New Product Development

Process; Product Levels; Major Product Decisions; Brand Management; Product Mix,
Product Strategy over different stages of Product Life Cycle,

Product Price Decision Pricing Decisions: Determinants of Price; Pricing Process,

Pricing Methods, Policies and Strategies, Discounts and offerings, Pricing Strategy
over different stages of Product Life Cycle, Responding to Competitors’ Price
Changes.

Unit-3 Marketing Mix Strategy: Promotion and Distribution Decisions Contact Hours:
14

Promotion Decision Communication Process; Promotion Tools-Advertising, Personal

Selling, Publicity and Sales Promotion; Emerging Channels of online
communications, IMC approach, WOM, Promotion Strategy over different stages of
Product Life Cycle.

Distribution Decision Distribution Channel Decisions-Types and Functions of

Intermediaries; Channel Design; Selection and Management of Intermediaries, Hybrid
Channels, Channel Conflict Management, Distribution Strategy over different stages
of Product Life Cycle.

PYTHON

Unit-1 Python Programming Introduction Contact

Hours:
14
Introduction to Python History of Python, Flow chart and Algorithm Designing. Installing
Programming Python, Executing Python Programs, Internal Working of Python,
Python Implementations.
Basics of Python Python Character Set, Token, Python Core Data Type, print()
Programming function, Assigning Value to Variable, input() function, eval()
 function, Formatting Number and Strings, Operators and
Expressions.
Decision and Loop Control Boolean Type, Boolean Operators, Using Number and Strings with
Statements Boolean Operators, Decision Making Statements and Conditional
Expressions, While loop, range() Function, For Loop, Nested Loops,
Break Statement, Continue Statement.
Functions Syntax and Basics of a Function, Use of a function, Parameters and
Arguments, Local and Global Scope Scope of a Variable, return
statement and Recursive Functions.
Experiment 1 Introduction to Python shell, running python script and declaring
variables.
Experiment 2 Programs to implement Control Statements(if, if-else, nested if-else,
for loop, while loop, break statement, continue statement): Display
table of number using for-loop statement. Find sum of Natural
numbers from 1 to 10. 3. Add digits of a number using while loop.
Experiment 3 Programs to implement Functions, return statement, default
argument, keyword arguments and scope of a variable in python
Unit-2 Data Structures and Object-Oriented Programming in Contact
Python Hours:
14
Lists and Dictionaries Creating Lists, Basic list operators, Slicing, Inbuilt functions for Lists,
List operator, List Methods, Splitting, Need of Dictionary, Creating a
Dictionary , Adding and Replacing Values, Retrieving Values ;
Deleting Items and Traversing Dictionaries
Object-Oriented Classes and objects, methods, Operator Overloading, Inheritance,
Programming super () and Method Overriding. Polymorphism, Encapsulations in
Python
File Handling Need of File Handling, Reading/Writing Text and Numbers to/from a
File; Directories on a disk.
Experiment 4 Programs to implement the concepts of File Handling.
Experiment 5 Apply Pandas operations.
Experiment 6 Predictive Modeling Dict and its Operations, Arrays and metrics
implementation, Exception Handling, Basic CSV file operation, OS
Module basic operations.
Experiment 7 Relative Programs to implementation.
Unit-3 External Determinants of Consumer Contact
Behaviour Hours:
14
Pandas Using Pandas, the python data analysis library and data frames.
Visualization/plotting and scatter.
Basics of Statistics Using Variance, Standard deviation, Covariance and Correlation,
Python Probability, NumPy- arrays. Matrices and Types of operations,
Scipy- Stats module.

Experiment 8 Programs to implement the functions of re library.

Experiment 9 Write a Python program to search some literals strings in a string.
Experiment 10 Program to compute the mean, standard deviation, and variance of
a given array along the second axis. Covariance matrix of two given
 arrays. Compute the histogram of nums against the bins.
BUSINESS ANALYTICS

Unit-1 Introduction to Business Analytics, Big Data and Data Contact

Mining Hours:
14
Meaning of Business Analytics; Significance of Business Analytics;,
Scope; Resource Considerations to Support Business Analytics,
Business Analytics Application of Business Analytics, Understanding the need for
Overview Analytics in Specific Domain
Basics of Analysis Types of Data; Measurement Scale; Basic Statistics on Data,
Overview of Big Data and Data Mining

Unit-2 Overview on Describing a, Analysing Data and Contact

Visualization/ Data Issue Hours:
14
Describing and Recognize trends in data and detect outliers; summarize data sets;
Summarizing Data Analyze relationships between variables.
Sampling and Estimation Create representative sample; Draw conclusions about the larger
population, Craft sound survey questions.
Hypothesis Testing Quantify the evidence in favor of or against your hypothesis
in order to make managerial decisions.
Visualization/ Data Issues Organization/sources of data ; Importance of data quality; Dealing
with missing or incomplete data ;Data Classification.

Self-Study topics Developing insight on Descriptive Analysis, Predictive

Analysis, Prescriptive Analysis
Unit-3 Forecasting Methods , Decision Trees and Decision Contact
Analysis (DA) Hours:
14
Forecasting Methods Time Series Modelling ,Trend Analysis ,Straight line, Moving
averages, Naïve Forecasting, Delphi Technique
Decision Trees for Meaning of Decision Tree ,Decision Tree Diagram, Decision tree
Decision Making Symbols, Drawing a decision tree, Advantages and disadvantage
Decision Analysis (DA Definition and Meaning of Decision Analysis (DA), Examples of
Decision Analysis

PROFESSIONAL COMMUNICATION
STATS
Unit-1 Introduction to Statistics Contact Hours: 14

Basics of statistics Statistics in Business; Basic Statistical Concepts: Census, Population, Sample,
Statistical Inference, Parameter, Statistic; Types of Data; Obtaining Data

Representation of data Charts and Graphs: Frequency Distributions: Class Midpoint,

Relative Frequency, Cumulative Frequency; Graphical Display of Data using Histograms,
Frequency Polygons, Ogives, Pie Charts, Stem and leaf plots; Graphical Display of two-variable
continuous data using scatter plots Descriptive statistics Descriptive Summary Measures:
Measure of central tendency: Mean, Median, Mode; Percentiles, Quartiles; Measures of
variability: Range, Variance and Standard deviation, Coefficient of variation; Measures of shape:
Skewness, Kurtosis

Unit-2 Correlation analysis Contact Hours: 14

Correlation Analysis Significance and meaning and types of correlation, Methods of
correlation analysis: Scatter diagrams, Karl Pearson’s correlation, Spearman’s rank correlation,
Properties of Correlation.

Regression Analysis Regression analysis: Meaning and types of Regression, Regression Lines,
Relationship between correlation and regression coefficients

Probability theory Probability Theory: Structure of Probability: Experiment, Event, Sample

Space, Mutually exclusive events, Exhaustive events, Independent events; Addition Laws;
Multiplication Laws; Conditional Probability

Unit-3 Probability Distribution Contact Hours: 14

Probability Distribution Discrete distributions: Binomial and Poission distribution;

Contimuous distributions: Normal distribution, standardized normal distribution (z-scores)

Sampling Theory Sampling: Population, Sample, Sampling Error, Sample Size. Probability
Sample – Simple Random Sample, Stratified Random Sample. Non Probability Sample –
Judgment, Convenience, Quota & Snowball methods

Statistical Inference Statistical Inference: Hypothesis, Types of Hypothesis Rejection and non-
rejection regions, Type I and Type II errors; Hypothesis tests for a population mean using z-
statistic; Hypothesis tests for a population mean using t-statistic.

Self-Study Topic Data Distribution Analysis and Testing