Unit 1 FACT SHEET DYLAN MCCLURE

Front Cover Analysis

Masthead
Sky line

Buzzword
Main Cover
lines
Cover lines

House style

Positioning
statement

Main image

Puff

barcode

Masthead
The masthead is the main name of the magazine. It is conventionally the largest text on the main
page of the magazine, and it has a unique font that is not used for anything else other than the actual
masthead. It is always positioned at the top of the magazine page this enables you to see the name of
the magazine when they are stacked in front of one another on the shelves in shops. For very
established brands the main image would overlap the middle of the masthead, and is usually in a bold
font and a colour that would stand out from the background. The name of the magazine itself signifies
the genre of the magazine.

Masthead
The masthead is the big white letters at the top of the front cover of the magazine signifying Mojo
magazine and it is conventionally the biggest text on the front page of mojo magazine and it has a
unique font only used in the masthead and nothing else and it is positioned at the top so people know
what it is when they buy it and also when there is other magazines in front of it you will still see what it
is on the shelves and for established brands like mojo the main image would overlap the middle of the
masthead and is usually in a bold font or colour that stands out and the name of the magazine usually
signifies the genre of the entire magazine and it conforms with everything in the definition.

Main Image
The main image conventionally uses a direct address which makes it look like they are looking directly
at the audience, which engages them. It usually overlaps the masthead only if it is an established
brand. it usually takes up the whole page and is positioned centrally. Usually, a person is often
someone famous to attract the audience. The person will often be relevant to the genre of the
magazine and signify that genre to the audience conventionally a visually interesting and striking
image. Mise en scene meaning in the scene and includes everything you can see in a shot/image like
costumes, makeup and hair, setting, lighting.

Main image
The main image is of Bob Dylan holding up his electric guitar whilst giving a direct address and
engaging with them and that he is showing everyone his electric guitar and the image is using Bob
Dylan’s head as the O in Mojo and it takes up the whole page whilst he is in the centre of the page
Bob Dylan is related to mojo magazine’s genre and is signifying the genre of Mojo magazine is music
and it appeals to the audience because they know what is the magazine will be based around on that
month and the mise en scene is the way the lighting is on his face and guitar and his costume/outfit is
a suit which would be a calm formal style of outfit signifying the music he plays and his hair is also
calm signifying the music he plays and the way he plays and it is conventional because you know who
it is on the image and it conforms with everything in the definition.

Cover Lines
These are the text on the front cover positioned around the main image. They highlight the feature
content in the magazine to inform the audience and appeal to them. There is always some text bigger,
bolder, different colour to stand out and this will usually be the thing that would appeal the most to the
audience to engage them. There is then smaller text underneath that gives more information about
the content.

Cover lines
The cover lines are the names and words at the side that are featured in the Mojo magazine and all
bands and artists and they are in different colours to stand out or they would be bolder or in a different
font so you know who is on where and it usually is the thing that stands out most to the audience and
the small text underneath them would give you more information on the content and it signifies to the
audience that the cover lines are important and it engages with the audience to tell them about the
person on the side and it is conventional because it is at the side saying what is within the magazine
and it conforms with everything said in the definition.

Main Cover Line

The main cover line is the same as the other cover lines but larger than them. It is the largest font on
the page after the masthead and it is linked to the main cover image often positioned over the top of
the main image or touching it.

Main cover line

It would be the person’s name of who the magazine that it is about and who the main feature of the
magazine is and it is still just the same as the other cover lines but it is the largest font after the Mojo
masthead and the main cover line would usually be positioned over the top of the main image which is
Bob Dylan on the front or touching it and it signifies to the audience that it is quite important and it
engages with the audience by making it over the top of the main image and it is conventional because
you know who is featured in the Mojo magazine and it conforms with everything in the definition.

Positioning Statement
This is like the tagline or slogan for the magazine. Conventionally positioned near the masthead. It
positions the magazine in the market place and lets the audience usually promote the magazine by
letting the audience know that they are getting the best content.

Positioning Statement
It would be the tagline for the Mojo magazine like that it says THE GREATEST SHOW ON EARTH!
Which connotes to the audience that it is the greatest and the most amazing magazine and it is
positioned near the magazines masthead which would be Mojo which the positioning statement of this
mojo magazine signifies to the audience that they are getting the best music magazine out of them all
which also means it engages with the audience because of that positioning statement and it is
conventional because it tells you what you are going to get and it conforms with everything in the
definition.

Issue Information and price

Smallest font on the page and conventionally positioned with the barcode or near the masthead.

Issue Information and Price

It is the smallest font and near the barcode and it is £6 which signifies to the audience that it is a
cheap magazine to buy and it engages with the audience because they would most likely want to buy
it for that price and sometimes the issue information and price is near the masthead and it is
conventional because it is the smallest font and it is out of the way and it conforms with everything in
the definition

Barcode
It is on the front cover of every magazine so it can be scanned in the shop. It is small and positioned
to the edge so it doesn’t distract from the cover content.

Barcode
The barcode lets you buy it in the store but it is small and in every corner of the Mojo magazine and
every other magazine and at the edge so it doesn’t distract the audience from the image of Bob Dylan
holding his electric guitar but it engages with the audience because then they can buy the magazine
and it signifies to the audience that it is useful and it appeals to the audience because it is out of the
way and it is conventional because it is small and it conforms with everything in the definition
Sky Line
This is the position that runs across the top of the magazine. It conventionally has a cover line in it or
the positioning statement.

Skyline
The skyline is on the top of Mojo magazine with a cover line which says the Motown which would be
engaging to the audience because it is easy to find and see where it is and it would be appealing to
the audience because it is out the way and it is also at the top and it is conventional because it is not
covering anything on the magazine at all and conforms with everything in the definition

Puff
A shape that looks like a sticker it also conventionally has a cover line or incentive inside it and it is
used to draw the audience’s attention.

Puff
It is the sticker on the album cd that says free and with the incentive on the inside of it which makes it
appealing to the audience because they get something for free and it is conventional because when
you pick it up you can see it on the bottom of Mojo magazine and it is engaging because it makes
them want to buy it more and it signifies you will get something free with it and it conforms with
everything in the definition

Incentive
Something designed to appeal to the audience and give them an extra reason to buy the magazine for
example like a giveaway, prize or something free.

Incentive
It is the cd on Mojo magazines front cover that appeals to the audience because they get it for free
and it engages with the audience because it is an additional thing with the magazine which signifies to
the audience that it is free and it is conventional because it is something to make them want it more
and it conforms with everything in the definition.

Buzzword
A word that is used to create a buzz and appeal to the audience like something being free or
something that is exclusive.

Buzzword
It is the free exclusive cd on the front cover of Mojo magazine which appeals to the audience and
engages them because it says free cd which signifies to the audience that they will get something
extra added on with it and it is also conventional because more people will buy the magazine because
it is new, exclusive and completely free and it also conforms with everything in the definition

House Style
This is the brand style of the magazine; it includes the style, fonts, layout, colour scheme and body
language. This will usually be appropriate for the genre of the magazine and the target audience.

House style
It is the body language and the style that shows the genre and gives way to the target audience and it
is the fonts, layout, and colour scheme which is appealing to the audience and engaging to the
audience and it also conforms with everything in the definition and it signifies to the audience that they
know the magazine and what it is about and it is conventional because it is the usual style they would
do and go for and it connotes that it is the regular style of Mojo magazine and it is appropriate
because it is music and conforms with everything in the definition.

Website
The website is often identified on the magazine cover, but small. It is often near the masthead and
cover lines

Website
It would be near or on the Mojo magazine Masthead and sometimes it would be near the cover lines
on the magazine to tell you the website so you can see what the next Mojo magazine is or to look at
older and previous ones and it is conventional because it is near the first things that you look at and it
signifies to people that they can get more from the website and it is appealing to the audience
because it is small and quite visible but it also engages the with the audience because it makes them
go to the website to view the other magazines whether it be a future Mojo magazine or a past Mojo
magazine and it conforms with every in the definition

Secondary Image
Secondary image is an image that is smaller and usually off to the side from the main image itself

Secondary Image
A secondary image is another image out of the way but still related to the magazine and it is engages
with the audience because it makes them want to turn the page to see what else is within the Mojo
magazine and it is conventional because it is useful for the audience to see what else is involved in
the magazine and it signifies to the audience that there is more to come from deeper in the magazine
and just for an example it would be the image of the woman in the top right corner of the magazine
and it conforms with everything in the definition.