Retail Management: Module 3 - Activity Worksheet
Name: Reece Jasper Gutierrez Student Number: 2022 - 134123
Section: MAR - 221
🖨 Activity:
After discussing about retail’s market segmentation concept and its advantages,
for your activity, you are to study the following retail stores/businesses and examine the
types of segmentation that they apply to establish their position in the market.
RETAIL TYPE OF Your feedback/insights
STORE/BUSINESS SEGMENTATION about their segmentation
strategy
1. SM Department Demographic Their segmentation or
Store t Segmentation: This strategies is for all. From
involves categorizing child to adult, low income to
clients based on high income. They always
demographic provide everything just like
characteristics like as age, in their tagline “ we’ve got it
gender, income, all for you”
occupation, education,
marital status, and so on.
SM Department Store's
marketing methods and
product offers may change
depending on the
demographic group. For
example, they may provide
distinct incentives for young
folks, families, and older
residents.
2. SM Supermarket Demographic This goes just like the
Segmentation: Similar to same to the sm department
SM Department Store, SM store. They help shoppers
Supermarket may segment decide easier because they
customers based on have various things to
demographic factors such choose. From low cost to
as age, gender, income, high.
family size, and occupation.
Different demographic
groups may have varying
dietary preferences,
budgets, and shopping
behaviors that can
influence their purchasing
decisions.
3. Starbucks Behavioral Segmentation: They prioritize more on
Starbucks analyzes frequent customers by
customers' purchasing giving a loyalty card,
behavior, frequency of vouchers or even freebies.
visits, preferred products,
and loyalty program
participation. They might
target frequent visitors with
personalized rewards and
promotions, while also
encouraging occasional
customers to try new
products through targeted
marketing campaigns
4. Watsons Lifestyle Segmentation: From health too beauty,
Understanding customers' Watsons can offer it. They
lifestyles, interests, and prioritize quality and they
values helps Watsons offer always make sure that you
products and services that are informed on what you
resonate with specific are buying because of their
segments. They might staffs assisting everytime.
cater to health-conscious
consumers with natural and
organic beauty products,
fitness enthusiasts with
sports nutrition
supplements, or travelers
with travel-sized toiletries.
5. Sports Central Lifestyle Segmentation: They provide what you
Understanding customers' need. From lifestyle,
lifestyles, interests, and sports,etc.
values helps Sports Central
offer products and services
that align with their
preferences. They may
cater to segments such as
fitness enthusiasts, outdoor
adventurers, or athleisure
wearers, providing apparel
and accessories suited for
various lifestyle activities.
📋 Reflection:
Since we are done with the discussion and you obtain new learnings from this module,
you are again requested to browse the given link and give your learning
insights/reflection after reading the online article. Feel free to express your thoughts
about it. You can do it!
-The shift from traditional brick-and-mortar shopping to online shopping represents a
significant transformation in consumer behavior, driven largely by technological
advancements and changing lifestyles. Reflecting on this change prompts a
consideration of both its advantages and challenges.
On the positive side, online shopping offers unparalleled convenience. With just a few
clicks or taps, consumers can browse a vast array of products, compare prices, read
reviews, and make purchases, all from the comfort of their homes or on-the-go with
mobile devices. This convenience is particularly appealing in today's fast-paced world,
where time is often a scarce commodity.
Moreover, online shopping opens up a global marketplace, giving consumers access to
products and brands that may not be available locally. This can lead to greater choice
and diversity, allowing individuals to explore niche products and unique offerings that
they might not have discovered otherwise.
⚠️Note: You may type your answers for this module’s activities in the worksheet that
will be forwarded by your professor in MS Teams, using Arial font style and 12 for the
font size.
