AI in E-Commerce,
Influencer Marketing &
Affiliate Marketing
Transforming Online Shopping with Smart Technologies
AI in E-Commerce
• Applications:
• - Personalized recommendations (Amazon, Flipkart)
• - Chatbots & virtual assistants (Drift, Tidio, Intercom)
• - Visual/voice search (Google Lens, Alexa)
• - Dynamic pricing (AI adjusts prices in real time)
• - Fraud detection (payment anomalies, fake accounts)
• - Inventory optimization (Google Cloud AI, Amazon Forecast)
• Tools: Shopify AI | Amazon Personalize | Dynamic Yield | Google Cloud AI
Influencer Marketing in
E-Commerce
• AI Contributions:
• - Influencer identification (based on engagement, niche)
• - Fake follower detection
• - ROI prediction & performance tracking
• - Sentiment analysis of campaigns
• Tools: Upfluence | AspireIQ | HypeAuditor | CreatorIQ |
BuzzSumo
Affiliate Marketing in E-Commerce
• AI Contributions:
• - Smart tracking of referrals across devices
• - Fraud prevention (click fraud, fake leads)
• - Commission optimization
• - Predictive analytics for affiliate performance
• Tools: CJ Affiliate | Rakuten | Refersion | Impact | Everflow |
PartnerStack
Comparison Table
Area Goal Tools AI Role
AI in E-commerce Personalization, Shopify AI, Amazon Recommender
chatbots, pricing Personalize, systems, NLP,
Dynamic Yield forecasting
Influencer Find/manage Upfluence, Audience analysis,
Marketing influencers AspireIQ, fraud detection,
HypeAuditor ROI prediction
Affiliate Marketing Track & optimize CJ Affiliate, Fraud detection,
sales Rakuten, Refersion commission
optimization,
analytics
AI + Influencer + Affiliate = Smart
E-Commerce
✅ AI chooses the best influencer/affiliate
✅ AI personalizes content for target audience
✅ AI automates campaign tracking & ROI reporting
✅ Result → Higher conversions, lower costs, better trust
Closing Thought
“AI doesn’t replace human creativity in
marketing –
it empowers it with intelligence, speed,
and scale.”
Analytics & Conversion
Optimization in
E-Commerce Digital
Marketing
Turning Data into Higher Sales and Smarter Decisions
Analytics in E-Commerce
• Key Areas:
• - Web Analytics: traffic, bounce rate, session duration
• - Customer Journey Mapping: track awareness → checkout
• - Funnel Analysis: identify drop-off points
• - A/B Testing Analytics: find high-performing versions
• - Attribution Modeling: which channel drives conversions
• - Predictive Analytics: forecast sales & churn
• Tools: Google Analytics 4 | Hotjar | Mixpanel | Tableau | HubSpot
Conversion Rate Optimization
• Strategies: (CRO)
• - Personalization: AI-driven product recommendations
• - Optimized Landing Pages: clear CTAs, trust signals
• - A/B Testing: headlines, images, checkout flows
• - Cart Abandonment Recovery: emails, chatbots, popups
• - Website Speed & Mobile Optimization
• - Social Proof: reviews, testimonials, trust badges
• - Dynamic Pricing & Discounts
• Tools: Optimizely | VWO | CrazyEgg | Unbounce | Dynamic Yield
Analytics + CRO = Smarter
• How they work together:
Decisions
• 1. Analytics identifies problems (e.g., high cart abandonment).
• 2. CRO applies solutions (e.g., discount popups, email reminders).
• 3. AI enhances both with real-time predictions & personalization.
• Example:
• - Analytics: 70% cart abandonment detected.
• - CRO Action: Send personalized discount email.
• - Result: Conversions improve by 15–20%.
Analytics vs CRO Tools
Category Tools Purpose
Analytics Google Analytics, Track & analyze user
Mixpanel, Hotjar behavior
CRO Optimizely, VWO, Test & optimize website
Unbounce conversions
Research & Teaching Angle
- Analytics improves decision-making with customer insights.
- CRO ensures higher ROI from existing traffic.
- AI integrates both: personalization, prediction, automation.
- Links with Digital Forensics: data privacy & compliance (GDPR, DPDP
Act).
- Useful for research, case studies, and practical teaching.
E-Advertising in
E-Commerce
Driving Online Sales with Digital Advertising
What is E-Advertising?
• E-Advertising = Using digital platforms & technologies to
promote products/services online.
• Key Features:
• - Personalized & targeted campaigns
• - Backbone of E-commerce digital marketing
• - Measurable, scalable, and cost-effective
Types of E-Advertising
• 1. Search Engine Ads (Google Ads, Bing Ads)
• 2. Display Ads (Banners, Retargeting)
• 3. Social Media Ads (Facebook, Instagram, TikTok)
• 4. Email Ads (personalized campaigns)
• 5. Affiliate & Influencer Ads
• 6. Video & Native Ads (YouTube, OTT, Sponsored blogs)
Tools & Platforms for E-Advertising
• - Google Ads / Microsoft Ads → Search & Display
• - Facebook Ads Manager / Instagram Ads → Social
• - YouTube Ads → Video
• - Amazon Advertising / Flipkart Ads → Marketplace
• - AdRoll / Criteo → Retargeting
• - Mailchimp / Klaviyo → Email Ads
Benefits of E-Advertising
• - 🎯 Targeted Reach: right customers, right time
• - 📈 Measurable ROI: analytics & performance tracking
• - ⚡ Cost-Effective: pay-per-click, performance-based
• - 🔄 Retargeting: re-engage lost customers
• - 🤖 AI-driven Personalization: smarter ad delivery
Challenges in E-Advertising
• - Ad fatigue: customers ignoring ads
• - Privacy concerns: GDPR, DPDP Act in India
• - Rising ad costs due to bidding wars
• - Ad blockers reduce visibility
Case Study: Amazon Advertising
• - Sponsored product ads shown on search results
• - AI matches ads with user intent & browsing behavior
• - High CTR (Click-Through Rate) and improved
conversions
• - Example: 'Sponsored' tag on Amazon product listings
Closing Thought
• “E-Advertising fuels the growth of E-Commerce by
combining data, personalization, and technology to
deliver the right message at the right time.”
Emerging Trends in
E-Commerce Marketing
Shaping the Future of Online
Business
AI & Personalization
• Product recommendations & predictive Analytics
• Chatbots for customer service
• Hyper-targeted ads
Social & Visual Commerce
• Shopping via Instagram, TikTok, Facebook
• Live video shopping & influencers
• Visual search (Google Lens, AR/VR try-ons)
Sustainability & Data Privacy
• Eco-friendly packaging & ethical branding
• Cookieless marketing & compliance (GDPR, DPDP Act)
• Building trust through transparency
Future Outlook
• Omnichannel experiences
• Subscription & loyalty models
• Blockchain, crypto-payments & AI automation
“The future = personalization + trust +
innovation.”
